Publications

April 2014 (Revised June 2015)
Case

Making stickK Stick: The Business of Behavioral Economics

By: Leslie John, Michael Norton and Michael Norris

Email mking@hbs.edu for a courtesy copy.

stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

25 Mar 2021
Research & Ideas

Steer Clear of the Blind Spots That Derail Experiments

Should companies let employees keep working remotely after the COVID-19 pandemic ends? Assessing the impact of remote work has involved a lot of guesswork for business leaders, but it doesn’t have to be that way. Consider the Chinese travel company Ctrip, now known as... View Details

Keywords: by Danielle Kost

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

better to manage these programs in-house or to use outside experts. . Power Of The Network Affiliate networks slash the cost of buying ads for sellers through the use of advertising marketplaces. In essence, sellers are able to place hundreds or thousands of ads on a... View Details

Keywords: by Kim Girard; Advertising; Publishing

February 2012 (Revised January 2013)
Case

The New York Times Paywall

By: Vineet Kumar, Bharat Anand, Sunil Gupta and Felix Oberholzer-Gee

On March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a "paywall." Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper... View Details

Keywords: Newspapers; Strategy; Journalism and News Industry; Publishing Industry

23 Dec 2014
Research & Ideas

The Founder of Modern Venture Capital

Georges F. Doriot, an educator and a founder of the modern venture capital industry, is the subject of a new exhibition and website at Harvard Business School, where he spent 40 years. The charismatic professor taught business and... View Details

Keywords: Education; Financial Services

20 Oct 2016
News

The Spectacular Fall and Fix of Healthcare.gov

19 May 2023
Video

Your HBS 2+2 Interview

05 May 2015
Blog Post

See What's New on our Site

In an effort to provide our recruiting partners with the most timely and relevant information about recruiting at HBS, we've launched a new website seamlessly integrating ways to engage with current students and alumni. Below are the new... View Details

Keywords: All Industries

Video

Alumni Wilderness Survival Handbook: Chapter 4 - Volunteering

Video

Alumni Wilderness Survival Handbook: Chapter 2 - Alumni Clubs

Video

Alumni Wilderness Survival Handbook: Chapter 1 - Stay Connected

Video

Alumni Wilderness Survival Handbook: Chapter 5 - Lifelong Learning

23 Mar 2015
News

President Obama to Announce New Steps to Attract Foreign Investors and Create Jobs through the Continued Expansion of the SelectUSA Initiative

12 Oct 2016
News

A Brief Defense of Paul Ryan's Torturous Relationship With Donald Trump

Video

Alumni Wilderness Survival Handbook: Chapter 6 - Giving

November 2011 (Revised December 2012)
Case

Rent the Runway

By: Thomas R. Eisenmann and Laura Winig

Two months after a successful launch in November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details

Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry