Web - Publications - Faculty & Research

December 2011 (Revised March 2012)
Case

Recorded Future: Searching the Web for Alpha

By: Christopher Malloy

Keywords: Internet and the Web; Investment; Decision Making; Web Services Industry

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April 2001 (Revised March 2003)
Background Note

Web and IT Hosting Facilities: Technology Note

Introduces students to the data centers where IT infrastructure is increasingly physically housed. These centralized hosting facilities represent in the information age the equivalent of power utilities in the industrial age. Students are introduced to issues of... View Details

Keywords: Internet and the Web; Information Technology; Infrastructure; Web Services Industry

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01 Jun 2004
News

Alumni Clubs Click with New Web Services

The early reviews are in: It’s two thumbs way up for the new Web site building service now available to the School’s 107 alumni clubs and associations. Several features receive special praise from clubs that have already launched the new... View Details

Keywords: Margie Kelley; alumni groups; website; Colleges, Universities, and Professional Schools; Educational Services

Research Summary

Mobile web advertising: maximum entropy banner allocation

The worldwide mobile advertising market, currently $3 billion in size, is expected to grow to $20 billion by 2011. Online and mobile advertising employs two main pricing models: pay-per-click (CPC) and pay-per-impression (CPM). To date, most of the... View Details

13 Oct 2009
News

Web Ads Hidden Under Cloak of Invisibility

25 Feb 2010
News

Web cams have long concerned computer pros

01 Apr 1997
News

HBS Research Available on World Wide Web

Pondering a business problem or management issue? Imagine with a computer keystroke or two being able to find synopses of Harvard Business School research on hundreds of topics. Would you like to know more, for example, about the investment and financing decisions that... View Details

November 20, 2000
Article

Untangling the Value of Web Companies

By: Sunil Gupta and Donald R. Lehmann

Keywords: Value; Internet and the Web; Business Ventures

Citation

01 Dec 2010
News

One-Time Update for Alumni Web Site Access

Editor's Note: The new log-in system has been delayed until January. Beginning in December, visitors to the HBS Alumni Web site will experience a one-time change in the log-in procedure to access the Alumni Directory, Class Notes, Giving,... View Details

Keywords: meta

September 2009
Teaching Note

HubSpot: Inbound Marketing and Web 2.0 (TN)

By: Thomas J. Steenburgh and Jill Avery

Teaching Note for 509-049. View Details

Keywords: Customer Satisfaction; Technology Adoption; Internet and the Web; Blogs; Media; Markets; Segmentation; Price; Decision Choices and Conditions; Marketing Strategy; Information Technology Industry

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01 Dec 2006
News

New on the Web at Alumni Career Services

HBS alumnae seeking to return to the workforce and all alumni interested in board positions now have new tools on the Alumni Career Services Web site to assist in their search. The “on-rampers” résumé database was designed exclusively for... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

2001
Conference Presentation

The Brave New World of Wireless Web

By: Ranjay Gulati

Citation

14 Apr 2011
News

Why Some Web Sites Make You Wait

19 Aug 2009
News

Google's Chrome browser loads Web pages faster

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

client computer projects, and Brandi, a software engineer turned online fraud fighter, set up web crawlers that ran more than 2 million page-loads on a variety of computers and virtual computers. In 2012, they tested the vulnerability of... View Details

Keywords: by Kim Girard; Advertising; Publishing

28 Jan 2002
Research & Ideas

Read All About It! Newspapers Lose Web War

Many newspapers saw the emergence of the Internet as an attack on their core business, and responded with online products of their own. Unfortunately, says HBS professor Clark Gilbert, the papers failed to take advantage of the Web as a... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing

October 2009
Article

Shaping Online Consumer Choice by Partitioning the Web

By: Jolie M. Martin and Michael I. Norton

This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details

Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation

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