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- All HBS Web
(182)
- News (68)
- Research (83)
- Multimedia (2)
- Faculty Publications (34)
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- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
model helps measure that." The Ideal Mix When planning marketing campaigns, brand managers have a wide portfolio of weapons to draw on, including in-store merchandising, advertising, coupons and sweepstakes, trade promotions, prices,... View Details
Keywords: by Dina Gerdeman
- 30 May 2005
- Research & Ideas
Six Steps for Making Your Threat Credible
ago, when European explorers arrived on the shores of a new land, they faced indigenous populations that did not welcome the explorers' conquering intentions. Subduing the natives would require an arsenal of weapons and tremendous... View Details
Keywords: by Deepak Malhotra
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 04 Oct 2021
- What Do You Think?
How Do We Make Sure the Right People End Up with Power in Organizations?
into the force. They were seeking the power over others that wearing a uniform and carrying (and using) a weapon would afford them. As a result, the selection process was altered, but of course the effects of the change would take years... View Details
Keywords: by James Heskett
- 25 Jan 2010
- Research & Ideas
A Macroeconomic View of the Current Economy
used just about every weapon in his arsenal to save the economy from collapse. He lowered the federal funds rate to just about zero—the lowest ever—and he developed and employed all sorts of unconventional tools to help stabilize things,... View Details
Keywords: by Sean Silverthorne
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
services. On the other hand, when an incumbent announces an entrant's emergent growth market is a strategic priority, it could indicate a lack of asymmetries. Asymmetric skills act as a weapon a company can brandish to attack its... View Details
- 06 Dec 2017
- What Do You Think?
Is It Time To Break Up Amazon, Apple, Facebook, or Google?
on a belief voiced by some that they are evil, destroy jobs, avoid taxes, lie to regulators, or provide a weapon for Russia. Rather, he is concerned about the way they have benefitted from (and perhaps caused) market failure. He asks,... View Details
- 06 Dec 2011
- Op-Ed
Greater Fiscal Integration Best Solution for Euro Crisis
deleveraging that made them sell European sovereign debt. But the ECB's most powerful weapon - intervening in the bond market - is still locked away. Draghi needs to create consensus among the German "hawks" who worry about the... View Details
Keywords: by Dante Roscini
- 21 May 2001
- Research & Ideas
From Tigers to Kaleidoscopes: Thinking About Future Leadership
asserts, "is the ultimate weapon to help leaders meet the challenges of the 21st century." Leaders at companies that particularly stress innovative new products and services, she adds, give virtual kaleidoscopes to everyone else in their... View Details
Keywords: by Martha Lagace
- 23 May 2000
- Research & Ideas
Minding the Muse: The Impact of Downsizing on Corporate Creativity
vital weapon in the competitive arsenal of most organizations, may be seriously handicapped by the very action intended to increase a company's competitive position. Amabile has been studying creativity in the workplace for some 25 years.... View Details
Keywords: by Peter K. Jacobs
- 02 Oct 2019
- What Do You Think?
What Grade Would You Give Walmart CEO Doug McMillon?
two store workers by an angry former employee at a Mississippi Walmart and a mass shooting around a Walmart store in El Paso, Texas, the Company announced it would: No longer sell ammunition that could be used in military-style assault View Details
- 07 Jun 2004
- What Do You Think?
How Important are Big Ideas?
from fads, time their moves carefully to meet the needs of their respective organizations, and enlist top management support. One might infer from this work that the real secret weapons that many U.S. firms possess in their competitive... View Details
Keywords: by James Heskett
- 02 Jun 2003
- Research & Ideas
Stuck in Gear: Why Managers Don’t Act
Firestone extended its existing technology, made more tires on the existing equipment, and kept the existing factories—some of them superfluous—at full throttle. In Firestone's view, it was calling on sure-fire weapons that had given the... View Details
Keywords: by Martha Lagace
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
"Clicks and Mortar." [Image: iStock] Related Reading How to Use Free Shipping as a Competitive Weapon Should Retailers Match Their Own Prices Online and in Stores? Research Paper Where Should We Build a Mall? The Formation of... View Details
- 01 Mar 2018
- What Do You Think?
Two Decades Later, is the 'New Economy' Finally Here?
joined this train of thought as he commented, “A new economy has not arrived, if we define it as one that will sustain humanity on the planet for eternity ” The reasons it has not arrived are many, he continued. “(Unsustainable) global population terror View Details
Keywords: by James Heskett
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
media that seemed to come out of nowhere. As Carroll put it in his opening presentation, Facebook had “put military grade PSYOP [psychological operations] weapons in the hands of anyone.” Abuses of digital technology are tearing at... View Details
- 20 Mar 2018
- First Look
First Look at New Research and Ideas, March 20, 2018
automated way, for instance by screening out weapons manufacturers stocks or overweighting LGBTQ friendly companies, while still closely tracking the overall stock market performance. In 2017, bolstered by $3.25 million in seed funding... View Details
Keywords: Sean Silverthorne
- 26 Mar 2007
- Research & Ideas
Learning from Failed Political Leadership
increasingly aggressive rival as the century lengthens. These threats will take on many forms including terrorism, the proliferation of weapons of mass destruction, and the breakout of wars with the potential to become nuclear exchanges.... View Details
Keywords: by Martha Lagace
- 08 Apr 2014
- First Look
First Look: April 8
"P5+1"-the United States, Russia, China, Britain, France, and Germany-raises challenging questions. Will the initial deal function as a stepping stone toward a more comprehensive deal? Or will it drift into becoming a stopping point that leaves Iran... View Details
Keywords: Sean Silverthorne
- 28 Aug 2007
- First Look
First Look: August 28, 2007
surveys, and content analysis, as well as promising newer methods like experiments, agent-based modeling, and cognitive mapping—we hope to provide the kind of brush clearing that will enable the field to move forward methodologically as well. Business and Low-Income... View Details
Keywords: Martha Lagace