Publications

March 11, 2020
Editorial

A Bolder Vision for Business Schools

By: P. Tufano

Business schools teach to a model that dates back to the 1950s. Given the growing demands on business to take a lead in confronting societal challenges, business schools need to update how they train business leaders and how they compete, argues Oxford’s Saïd School... View Details

Keywords: Business Schools; Business And Society; Business Education; Leadership Development; Business and Stakeholder Relations

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Article

The Strategic Vision of Alexander Hamilton

Keywords: Strategy; History; United States

June 1986 (Revised February 1988)
Case

Hercules Incorporated: Anatomy of a Vision

By: Robert G. Eccles Jr. and Jane C. Linder

Keywords: Strategic Planning

March 1997
Article

Mega-Denshi Sangyou ni okeru Vision no Wana (The Trap of Vision in the Mega-Electronics Industries)

By: Emi Osono and Hirotaka Takeuchi

Keywords: Electronics Industry

June 2004 (Revised May 2005)
Case

World Vision International's AIDS Initiative: Challenging a Global Partnership

By: Christopher A. Bartlett and Daniel F. Curran

After 25 years of building a network of interdependent, national organizations delivering relief and development that are responsive to local needs, World Vision's International office is planning to implement a major global HIV/AIDS initiative that challenges the... View Details

Keywords: Change Management; Decision Choices and Conditions; Globalized Markets and Industries; Governing and Advisory Boards; Management Systems; Networks; Partners and Partnerships; Welfare; Adaptation

July – August 2010
Article

Vision Statement: Mapping the Social Internet

By: Mikolaj Jan Piskorski and Tommy McCall

Fresh data on internet user behaviors around the globe show an East-West divide. View Details

Keywords: Consumer Behavior; Emerging Markets; Social and Collaborative Networks; Internet

June 2014 (Revised May 2017)
Teaching Note

Vision 2020: Takeda and the Vaccine Business

By: John A. Quelch

Keywords: Asia; Healthcare; Pharmaceuticals; Innovation And Management; Health; Innovation and Invention; Strategy; Leadership; Growth and Development; Change; Health Industry; Pharmaceutical Industry; Asia

August 2024
Case

Ashesi University: The Journey from Vision to Reality

By: Ranjay Gulati and Caroline de Lacvivier

In 1997, Patrick Awuah had a dream: to bring liberal arts education to Ghana. Amid the country’s declining economy and pervasive corruption problems, Awuah saw education as an opportunity to reverse its fortunes by investing in the next generation of African leaders.... View Details

Keywords: Developing Countries and Economies; Higher Education; Entrepreneurship; Leadership Development; Growth Management; Mission and Purpose; Private Ownership; Education Industry; Ghana

December 1992 (Revised November 1993)
Teaching Note

MCI Vision (A) or (A) (Condensed), (B),(C) TN

By: Frank V. Cespedes

Teaching Note for (9-592-083), (9-594-057), (9-592-084), and (9-592-085). View Details

Keywords: Telecommunications Industry

February 2022 (Revised March 2022)
Case

National Electric Vehicles Sweden (NEVS): Materializing a Vision

By: Shane Greenstein and Elena Corsi

In 2021, the car manufacturer National Electric Vehicle Sweden (NEVS) faced the challenge of securing funding from its investor to launch an innovative mobility solution based on fleets of shared autonomous driving (AD) cars. The system was complex as it required the... View Details

Keywords: Autonomous Vehicles; Product Design; Sustainable Cities; Transportation Networks; Auto Industry; Sweden; Europe

June 2002
Teaching Note

Medtronic Vision 2010 (A) and (B), TN

By: Lynda M. Applegate and Maddy Kadish

July 2012 (Revised July 2014)
Case

Warby Parker: Vision of a 'Good' Fashion Brand

By: Christopher Marquis and Laura Velez Villa

In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an innovative approach in the eyewear industry and to the company culture that supported it. With a mission combining social and business goals, the company had... View Details

Keywords: Entrepreneurship; Innovation; Business And Society; Social Responsiblity; Organizational Behavior; Social Entrepreneurship; Growth Management; Corporate Social Responsibility and Impact; Brands and Branding; Organizational Culture; Marketing Strategy; Innovation and Invention; Apparel and Accessories Industry; Health Industry; United States

August 2019 (Revised August 2020)
Case

Magrabi: Fulfilling the Vision for the Future

By: John Beshears, Alpana Thapar and Boris Tsimerinov

In 2018, Magrabi was the leading retailer of eyeglasses, sunglasses, and other optical products in the Middle East, and it was embarking on a major shift in strategy, transitioning from a brand focused on clinical expertise to a brand that combined technical excellence... View Details

Keywords: Brands and Branding; Transition; Luxury; Sales; Service Delivery; Strategy; Employees; Recruitment; Consumer Products Industry; Retail Industry; Middle East

August 2011 (Revised September 2011)
Teaching Note

Zensar: The Future of Vision Communities (TN)

By: David A. Garvin

Teaching Note for 311024, 311025, 312705, and 312706. View Details

Keywords: Information Technology Industry; India

September 2006 (Revised April 2008)
Supplement

IBM's Decade of Transformation: Uniting Vision and Values

By: Lynda M. Applegate, Elizabeth Collins, Charles Heckscher and Boniface Michael

Keywords: Information Technology Industry

2006
Chapter

Corporate Social Entrepreneurship: A New Vision for CSR

By: James E. Austin, Dutch Leonard, Ezequiel Reficco and Jane Wei-Skillern

Keywords: Social Entrepreneurship

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June 2015
Teaching Note

Warby Parker: Vision of a 'Good' Fashion Brand

By: Christopher Marquis

July 1991 (Revised July 1993)
Case

Alliant Health System: A Vision of Total Quality

Alliant has been a leader in the health care industry in implementing total quality management. After five years, however, they do not have much to show for their efforts except a "foundation" of quality attitudes and processes. The case discusses their plans to "jump... View Details

Keywords: Quality; Management Practices and Processes; Information Technology; Health Care and Treatment; Health Industry