Publications

Research Summary

Branding in Digital and Social Media

By: Jill J. Avery

This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands. The work explores the branding... View Details

December 2022 (Revised September 2024)
Case

Sword Health

By: Regina E. Herzlinger, Annelena Lobb and Carin-Isabel Knoop

Virgilio “V” Bento, CEO of Sword Health—a startup that provided virtual physical therapy to patients in self-insured firms via AI and sensor technology with supervision by a physical therapist with a doctorate—considered how to increase its U.S. market share. To do so,... View Details

Keywords: Business Growth and Maturation; Competitive Strategy; Health Industry; Technology Industry

Teaching Interest

Developing Yourself as a Leader

By: Ethan S. Bernstein

This course is an online leadership development program for the next generation of leaders (high-potential emerging leaders with rougly 7-15 years of work experience). Over 12 dynamic, high-impact weeks, a cohort of emerging leaders from around the globe engages... View Details

Keywords: Leadership; Leadership Development And Career Planning; Self-assessment; Self-awareness; Design Thinking; Communication; Career Advancement; Leadership Development; Personal Development and Career

15 Nov 2004
Research & Ideas

Solving the Health Care Conundrum

health care is unique, having looked deeply at competition in different industries around the world. This virtual seminar is based on the ideas in the June 2004 Harvard Business Review article, "Redefining Competition in Health... View Details

Keywords: by Michael E. Porter; Health

March–April 2020
Article

What's Really Holding Women Back? It's Not What Most People Think

By: R. Ely and Irene Padavic

Ask people to explain why women remain so dramatically underrepresented in the senior ranks of most companies, and you will hear from the vast majority a lament that goes something like this: High-level jobs require extremely long hours, women's devotion to family... View Details

Keywords: Overwork; Employment; Gender; Equality and Inequality; Work-Life Balance; Organizational Culture

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13 Dec 2004
Research & Ideas

How Leaders Create Winning Streaks

Presentation date: November 2, 2004 The following is a summary of the virtual seminar covering: The definition, levels, and cycles of confidence. How leaders prevent losing streaks and instill organizational confidence. The keys to... View Details

Keywords: by Rosabeth Moss Kanter & Walter Kiechel

April 2014 (Revised July 2017)
Case

The Tate's Digital Transformation

By: Jill Avery

John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's... View Details

Keywords: Digital; Marketing Communication; Non-profit Management; Marketing; Marketing Strategy; Nonprofit Organizations; Social Media; Entertainment and Recreation Industry; Tourism Industry; United Kingdom

09 Jul 2024
Research & Ideas

Chance Encounters: What's at Stake in Return-to-Office Decisions

extent to which their work overlapped. If they could combine findings from across their assorted research projects, they could fit together a big-picture view of office-space configurations and how well they support different kinds of... View Details

Keywords: by Jen McFarland Flint, HBS Alumni Bulletin

June 28, 2021
Article

4 Imperatives for Managing in a Hybrid World

By: Kalle Heikkinen, William R. Kerr, Mika Malin and Panu Routila

As more and more companies turn to a hybrid model of work more than a year into the COVID-19 pandemic, what challenges are leaders likely to face when managing people both in the office and remotely? Interviews with 38 executives in Nordic countries point to four main... View Details

Keywords: Hybrid Organizations; Organizational Structure; Management; Leadership

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02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

July 1976
Article

Effects of Externally-Imposed Deadlines on Subsequent Intrinsic Motivation

By: T. M. Amabile, W. DeJong and M. R. Lepper

Studied the effects of externally imposed deadlines on individuals' task performance and their subsequent interest in the task. In 1 deadline condition, 20 male undergraduates were given an explicit time limit for solving a series of initially interesting word games.... View Details

Keywords: Motivation and Incentives; Time Management; Social Psychology; Situation or Environment

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August 2001 (Revised March 2003)
Case

PassAct, Inc.

PassAct is a virtual distributor for high-tech R&D components and products, taking orders from researchers within companies, passing them on to appropriate suppliers, and monitoring fulfillment. Customers order from a Web-based catalog with built-in work-flow... View Details

Keywords: Internet and the Web; Order Taking and Fulfillment; Web Services Industry

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09 May 2024
Research & Ideas

Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

virtual work within academia is “the homogenization of the intellectual perspectives I interact with,” he says. “At its worst, it would be a kind of stagnation, where we fail to influence one another.” The... View Details

Keywords: by Ben Rand

April 2010
Case

School of One: Reimagining How Students Learn

By: Stacey M. Childress, James Weber and Matthew Adams Haldeman

School of One was a start-up with a new approach to learning. Instead of one teacher delivering the entire math curriculum to a class of 20-25 students, School of One utilized a technology platform that allowed several teachers to collectively oversee the learning of a... View Details

Keywords: Entrepreneurship; Learning; Innovation and Invention

23 Mar 2016
Research & Ideas

Researchers Prove C-Suite Gender Gap—but Can’t Explain It

probability of reaching the top, nor are they paid equally,” the researchers write. An entire nation of data To investigate the gender gap, the research team collected data on virtually every person who View Details

Keywords: by Carmen Nobel

2015
Chapter

Diversity in Groups

By: Catarina Fernandes and Jeff Polzer

Diversity has the potential to either disrupt group functioning or, conversely, be the source of collective creativity and insight. These two divergent perspectives pose a paradox that has held the attention of scholars for many years. In response, researchers have... View Details