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- All HBS Web (251)
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- All HBS Web (251)
- Faculty Publications (9)
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- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
responding more quickly and effectively to the pandemic than their government was, demonstrating the faith that consumers have in their brands and the companies that stand behind them. 86 percent of surveyed consumers view their brands as an essential safety net, ready... View Details
Keywords: by Jill Avery and Richard Edelman
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
learning leverages Big Data, giving managers new tools to help unravel complex marketing puzzles and understand consumer behavior like never before. Tomomichi Amano, assistant professor in the Marketing Unit at Harvard Business School, is... View Details
Keywords: by Kristen Senz
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
Biography," details her joint research about the trend and its implications for brand management. Keinan, an assistant professor in the Marketing Unit at Harvard Business School whose research on consumer behavior has been published... View Details
Keywords: by Martha Lagace
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
When Rory M. McDonald was working on his PhD at Stanford University in 2007, it was the heyday of the lean startup in Silicon Valley. “It seemed like pretty much every week there was some new market category being touted as the next big thing,” says McDonald, an View Details
- 31 Oct 2016
- Research & Ideas
Quantitative Easing Didn’t Ease the Housing Crisis for the Neediest
virtual roller coaster of the financial markets. The findings are detailed in the paper How Quantitative Easing Works: Evidence on the Refinancing Channel, co-authored by Marco Di Maggio, an assistant... View Details
Keywords: by Carmen Nobel
- 13 Aug 2020
- Research & Ideas
6 Ways to Support COVID-Weary Employees
interconnected global community. So disease threats such as COVID-19 need to be recognized as part of the current work-scape and systematically addressed,” says Harvard Business School Assistant Professor of Business Administration Ashley... View Details
Keywords: by Dina Gerdeman
- 11 Jun 2020
- In Practice
Are Digital Organizations Better at Overcoming COVID?
Government leaders rushing to contain the COVID-19 pandemic in March gave companies little time to shift to an all-virtual workforce. Ready or not, many businesses had to become more digital. But true digital transformation takes far more than a Zoom account. Using... View Details
Keywords: by Danielle Kost
- 21 Oct 2024
- Research & Ideas
What Happens in Vegas Could Shape the Metaverse
constraints, Stephenson believed a digital world could be truly limitless. Chatter about the metaverse peaked in late 2021, almost three decades after Stephenson’s novel was published, when Mark Zuckerberg announced he would build the View Details
- 22 May 2020
- In Practice
Post-COVID Health Care: More Screens, Less Red Tape?
(@sgallani) is an assistant professor of business administration. Regina E. Herzlinger: Patients will choose ambulatory care more often There will be a radical shift in the role of hospitals in the health care sector. The diminution in... View Details
Keywords: by Danielle Kost
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
assistant professor in the Marketing Unit at Harvard Business School and an affiliate of Harvard’s Center for Brain Sciences, who studies the neural and psychological factors that underlie consumer decision-making. “The more similar the... View Details
- 19 May 2003
- Research & Ideas
Expensing Options Won’t Hurt High Tech
for creating public policies that actively assist these companies in their early stages, or even in their more-established stages. The nation should definitely consider a regulation that makes entrepreneurial, job-creating companies... View Details
- 18 Apr 2007
- HBS Case
How Magazine Luiza Courts the Poor
immediate e-mail to Gustavo Herrero (HBS MBA '76), executive director of the School's Latin America Research Center (LARC). Herrero responded promptly, and with the assistance of LARC senior researcher Ricardo Reisen de Pinho (HBS PMD 74,... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
an average of 20 to 30 minutes just to learn how to shop in most text-based Internet grocery-shopping systems. By contrast, it takes them only two to three minutes to learn how to shop in a 3-D virtual store modeled after a familiar... View Details
- 17 Sep 2024
- Research & Ideas
Advice for the New CEO: Talk to Your Employees Early and Often
CEOs have never had so many ways to communicate with their employees. But despite the availability of Slack, internal newsletters, and virtual town hall meetings, organizations can still go quiet. One of the most common culprits: Major... View Details
Keywords: by Ami Albernaz
- 16 Apr 2001
- Research & Ideas
Making the Most of Government Upheaval
have transformed themselves into highly competitive organizations. Although a considerable body of research has traced the macroeconomic reforms of these emerging economies, little post-reform evaluation, other than isolated case studies, had occurred at the firm level... View Details
Keywords: by Nancy O. Perry
- 22 Sep 2008
- Research & Ideas
The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies
extensively within their own levels, but there were virtually no cross-pay-grade interactions in the firm (other than mass e-mails and between administrative assistants and the managers they support). Q:... View Details
Keywords: by Sarah Jane Gilbert
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
other, along certain dimensions they are collaborating” So why would Amazon release a version of its Kindle Reader on Apple's iPad, allowing users to access its library of exclusive digital books? "Doesn't that diminish interest in the Kindle device?" asks Feng Zhu, an... View Details
- 26 Jun 2000
- Research & Ideas
What’s an Internet Business Model? Ask a Health Care Professional
panelists went on to describe could not claim that ideal framework, the projects they described did identify niches and illuminate business issues that are already reshaping the health care field. Daniel D. Moriarty, Assistant Provost and... View Details
- 12 Jul 2020
- Research & Ideas
Solving COVID'S Mental Health Crisis
limitations, Genoa is offering assistance setting up telemedicine services free of charge until July 15, 2020 at a minimum. Theobald is impressed by how quickly many providers have switched almost entirely to telemedicine during the... View Details
- 30 Sep 2015
- Research & Ideas
Political Polarization: Why We All Just Can't Get Along
Incorrect beliefs are easier to overcome than an ingrained lack of trust. However, as the researchers later demonstrate, even that remedy may prove hard to achieve. Dylan Minor, a visiting assistant professor of business administration in... View Details