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      • Faculty Publications  (70)

      User ResearchRemove User Research →

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      • November – December 2011
      • Article

      Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation

      By: Carliss Baldwin and Eric von Hippel
      In this paper, we assess the economic viability of innovation by producers relative to two increasingly important alternative models: innovations by single-user individuals or firms and open collaborative innovation. We analyze the design costs and architectures and... View Details
      Keywords: Collaborative Innovation and Invention; Design; Cost; Communication; Competition; Economy; Research; Policy; Practice
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      Baldwin, Carliss, and Eric von Hippel. "Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation." Organization Science 22, no. 6 (November–December 2011): 1399–1417.
      • March 2011
      • Article

      Accounting Scholarship That Advances Professional Knowledge and Practice

      By: Robert S. Kaplan
      Recent accounting scholarship has used statistical analysis on asset prices, financial reports and disclosures, laboratory experiments, and surveys of practice. The research has studied the interface among accounting information, capital markets, standard setters, and... View Details
      Keywords: Corporate Disclosure; Asset Pricing; Risk Management; Surveys; Capital Markets; Measurement and Metrics; Valuation; Fair Value Accounting; Management Analysis, Tools, and Techniques; Financial Reporting
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      Kaplan, Robert S. "Accounting Scholarship That Advances Professional Knowledge and Practice." Accounting Review 86, no. 2 (March 2011): 367–383.
      • 2010
      • Working Paper

      Accounting Scholarship that Advances Professional Knowledge and Practice

      By: Robert S. Kaplan
      Recent accounting scholarship has used statistical analysis on asset prices, financial reports and disclosures, laboratory experiments, and surveys of practice. The research has studied the interface among accounting information, capital markets, standard setters, and... View Details
      Keywords: Accounting; Business Education; Information; Management Analysis, Tools, and Techniques; Risk Management; Measurement and Metrics; Business Processes; Performance Improvement; Practice
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      Kaplan, Robert S. "Accounting Scholarship that Advances Professional Knowledge and Practice." Harvard Business School Working Paper, No. 11-043, October 2010.
      • July 2010
      • Supplement

      Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)

      By: Thomas J. Steenburgh and Jill Avery
      Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
      Keywords: Management Analysis, Tools, and Techniques; Marketing Strategy; Decisions; Strategic Planning; Price; Partners and Partnerships; Cost; Demand and Consumers; Revenue; Profit; Mathematical Methods; Measurement and Metrics
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      Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)." Harvard Business School Spreadsheet Supplement 511-701, July 2010.
      • July 2010 (Revised December 2011)
      • Background Note

      Marketing Analysis Toolkit: Pricing and Profitability Analysis

      By: Thomas J. Steenburgh and Jill Avery
      Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
      Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry
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      Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis." Harvard Business School Background Note 511-028, July 2010. (Revised December 2011.)
      • June 2010 (Revised October 2010)
      • Course Overview Note

      Building and Sustaining a Successful Enterprise

      By: Willy C. Shih
      This Module Note for Instructors outlines the structure and content of the Building and Sustaining a Successful Enterprise MBA second year elective course at the Harvard Business School. The course focuses on giving students a solid grounding in the construction of... View Details
      Keywords: Business Startups; Business Growth and Maturation
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      Shih, Willy C. "Building and Sustaining a Successful Enterprise." Harvard Business School Course Overview Note 610-099, June 2010. (Revised October 2010.)​
      • Article

      Signaling Firm Performance Through Financial Statement Presentation: An Analysis Using Special Items

      By: Edward J. Riedl and Suraj Srinivasan
      This paper investigates whether managers' presentation of special items within the financial statements reflects economic performance or opportunism. Specifically, we assess special items presented as a separate line item on the income statement (income statement... View Details
      Keywords: Managerial Roles; Financial Statements; Economics; Performance; Research; Opportunities; Business Earnings; Motivation and Incentives
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      Riedl, Edward J., and Suraj Srinivasan. "Signaling Firm Performance Through Financial Statement Presentation: An Analysis Using Special Items." Contemporary Accounting Research 27, no. 1 (Spring 2010): 289–332.
      • 2008
      • Working Paper

      Signaling Firm Performance Through Financial Statement Presentation: An Analysis Using Special Items

      By: Edward J. Riedl and Suraj Srinivasan
      This paper investigates whether managers' presentation of special items within the financial statements reflects economic performance or opportunism. Specifically, we assess special items presented as a separate line item on the income statement (income statement... View Details
      Keywords: Financial Reporting; Financial Statements; Decision Choices and Conditions; Corporate Disclosure; Performance
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      Riedl, Edward J., and Suraj Srinivasan. "Signaling Firm Performance Through Financial Statement Presentation: An Analysis Using Special Items." Harvard Business School Working Paper, No. 09-031, September 2008. (Conditionally accepted at Contemporary Accounting Research.)
      • October 2007 (Revised December 2007)
      • Case

      TiVo 2007: DVRs and Beyond

      By: David B. Yoffie and Michael Slind
      Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in... View Details
      Keywords: Advertising; Business Model; Television Entertainment; Intellectual Property; Lawsuits and Litigation; Management Analysis, Tools, and Techniques; Distribution; Problems and Challenges; Partners and Partnerships; Research; Internet; Entertainment and Recreation Industry; United States
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      Yoffie, David B., and Michael Slind. "TiVo 2007: DVRs and Beyond." Harvard Business School Case 708-401, October 2007. (Revised December 2007.)
      • 2004
      • Other Unpublished Work

      Long-Horizon Mean-Variance Analysis: A User Guide

      By: Luis M. Viceira and John Y. Campbell
      Keywords: Mathematical Methods
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      Viceira, Luis M., and John Y. Campbell. "Long-Horizon Mean-Variance Analysis: A User Guide." September 2004.
      • April 2004
      • Case

      Marks & Spencer: The Phoenix Rises - A Multimedia Case Study

      By: Joseph L. Bower
      Enables students to interactively research the steps Marks & Spencer's top executives took to restore prosperity and explore in depth the major issues remaining. The perspective is that of Luc Vandevelde, who arrived at the venerable U.K. retailer in 2001, and that of... View Details
      Keywords: Brands and Branding; Corporate Strategy; Management Teams; Retail Industry; United Kingdom
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      Bower, Joseph L. "Marks & Spencer: The Phoenix Rises - A Multimedia Case Study." Harvard Business School Multimedia/Video Case 304-034, April 2004.
      • 1996
      • Chapter

      Note on Lead User Research

      By: S. Thomke and A. Nimgade
      Keywords: Research
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      Thomke, S., and A. Nimgade. "Note on Lead User Research." In Strategic Management of Technology and Innovation. 2nd ed. by R. Burgelman, M. A. Maidique, and S. C. Wheelwright. Chicago: Irwin, 1996.
      • December 1998
      • Case

      Pioneer Hi-Bred: Turning Seeds Into Factories

      By: F. Warren McFarlan and Melissa Dailey
      The agricultural sector is among the preeminent information technology users in our economy," exclaimed an August 1998 Forbes ASAP survey of the U.S. economy's best and worst users of information technology (IT). The survey designated Pioneer Hi-Bred International,... View Details
      Keywords: Agribusiness; Multinational Firms and Management; Information Management; Infrastructure; Business Strategy; Information Technology; Agriculture and Agribusiness Industry; Iowa
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      McFarlan, F. Warren, and Melissa Dailey. "Pioneer Hi-Bred: Turning Seeds Into Factories." Harvard Business School Case 399-095, December 1998.
      • August 1998 (Revised July 2002)
      • Case

      Innovation at 3M Corporation (A)

      By: Stefan H. Thomke and Ashok Nimgade
      Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details
      Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry
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      Thomke, Stefan H., and Ashok Nimgade. "Innovation at 3M Corporation (A)." Harvard Business School Case 699-012, August 1998. (Revised July 2002.)
      • August 1998 (Revised October 1998)
      • Background Note

      Note on Lead User Research

      By: Stefan H. Thomke and Ashok Nimgade
      Describes the Lead User concept and method (step-by-step) with brief examples from industrial practice. View Details
      Keywords: Customers; Management Practices and Processes; Industry Growth
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      Thomke, Stefan H., and Ashok Nimgade. "Note on Lead User Research." Harvard Business School Background Note 699-014, August 1998. (Revised October 1998.)
      • January 1995
      • Case

      Understanding User Needs

      By: Marco Iansiti and Ellen Stein
      Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details
      Keywords: Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods
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      Iansiti, Marco, and Ellen Stein. "Understanding User Needs." Harvard Business School Case 695-051, January 1995.
      • June 1994 (Revised September 1994)
      • Background Note

      Commercializing Technology: Imaginative Understanding of User Needs

      By: Dorothy A. Leonard
      The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
      Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption
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      Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
      • 1993
      • Report

      Relationships Between Providers and Users of Market Research: The Role of Personal Trust

      By: Rohit Deshpandé, G. Zaltman and C Moorman
      Keywords: Marketing; Research; Trust; Relationships
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      Deshpandé, Rohit, G. Zaltman, and C Moorman. "Relationships Between Providers and Users of Market Research: The Role of Personal Trust." Report, Marketing Science Institute, 1993.
      • August 1992
      • Article

      Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

      By: C Moorman, G. Zaltman and Rohit Deshpandé
      Keywords: Markets; Research; Relationships; Trust; Organizations
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      Moorman, C., G. Zaltman, and Rohit Deshpandé. "Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations." Journal of Marketing Research (JMR) 29, no. 3 (August 1992): 314–28.
      • 1979
      • Chapter

      Increasing the Utilization of Scientific and Technical Information: Guidelines for Research Producers and Users

      By: Rohit Deshpandé and Gerald Zaltman
      Citation
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      Deshpandé, Rohit, and Gerald Zaltman. "Increasing the Utilization of Scientific and Technical Information: Guidelines for Research Producers and Users." Chap. 7 in The Marketing of Scientific and Technical Information, edited by William Richard King and Gerald Zaltman, 93–109. Routledge, 1979.
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