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- Faculty Publications (11)
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- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
positioning brands, directing marketing messages, and improving products and services may be leading away from vast surveys or focus group inquiries of consumers' conscious reactions. Instead, they may increasingly be replaced with interviews of small numbers of... View Details
Keywords: by James Heskett
- Web
2015 Symposium - Race, Gender & Equity
for Advanced Study and Tisch School of the Arts (NYU). She currently directs Haraka: Experimental Lab for Arab Art and Social Thought which bridges the social sciences and arts at the al Mawrid Arab Center for the Study of Art at NYUAD.... View Details
- Web
Design: At, Into, & Beyond - Race, Gender & Equity
better informed, more discerning, thoughtful practitioner. Cultivating the courage and patience to understand others' worldviews and experiences is labor that will enable you to operate differently at work. Gathering information in an... View Details
- 12 Jun 2012
- First Look
First Look: June 12
Self-Knowledge, Unconscious Thought, and Decision Making Authors:Maarten W. Bos and Ap Dijksterhuis Publication:In Handbook of Self-Knowledge, edited by Simine Vazire and Timothy D. Wilson. Guilford Press, 2012 Abstract An abstract is... View Details
Keywords: Sean Silverthorne
- 02 Nov 2020
- Blog Post
WE RISE
high-quality candidates, the introduction of various perspectives into the deal-evaluation process, and a new source of deal flow. “When I get an all-Caucasian male team pitching me, one of the questions I ask myself is where is the diversity of View Details
- 23 Nov 2020
- Blog Post
We Rise
high-quality candidates, the introduction of various perspectives into the deal-evaluation process, and a new source of deal flow. “When I get an all-Caucasian male team pitching me, one of the questions I ask myself is where is the diversity of View Details
- 01 Sep 2020
- News
We Rise
factors: a relatively untapped pool of high-quality candidates, the introduction of various perspectives into the deal-evaluation process, and a new source of deal flow. “When I get an all-Caucasian male team pitching me, one of the questions I ask myself is where is... View Details
- 17 Jun 2021
- News
Investing in a Post-COVID World; Exploring the Pandemic’s Impact on Gender Equity
Stanford Angels, convened the top thought leaders in the field of entrepreneurship for the landmark virtual conference, “Emerge Stronger: Lessons from the Pandemic for Investors and Entrepreneurs,” held May 12 and 13. More than 350 people... View Details
Keywords: Margie Kelley
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
technology at all but with the way you are collecting and using your data, experts say. Although getting your CRM program in order is an essential component of achieving customer loyalty, there's much more that you need to do. "Marketers need a good, View Details
Keywords: by Jean Ayers
- Web
2018 Symposium - Race, Gender & Equity
IMAGO Global Grassroots, involves co-creative model of international development in South Asia, Sub-Saharan Africa and South America. Zachary frequently offers training on integral and unconscious psychological dimensions of leadership... View Details
- 05 Mar 2013
- First Look
First Look: March 5
http://sloanreview.mit.edu/the-magazine/2013-winter/54215/how-to-identify-the-best-customers-for-your-business/ Prolonged Thought: Proposing Type 3 Processing Authors:Dijksterhuis, Ap, Madelijn Strick, Maarten W. Bos, and Loran F. Nordgren Publication:Dual Process... View Details
Keywords: Sean Silverthorne
- Web
Diversity Comes to Corporate Boards, but Slowly - Blog: RGE Report
unconscious biases; and the fact that many board seats continue to be filled by word-of-mouth from current board members drawing on their own non-diverse networks. Countervailing efforts come from studies that show diversity is correlated... View Details
- Web
A Rewarding Work Life - Edwin H. Land & Polaroid | Harvard Business School
"Research by the Business Itself," October 5, 1944 31 In the same manner that Land thought about the core purpose of his products emanating from essential human needs, he approached the welfare of his employees in deeply humanistic ways,... View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
unconsciously gone back to its roots. After leaving Mercedes, Ferdinand Porsche founded his own design firm in 1931 with his son and his son-in-law, Anton Piëch—yes, the father of Ferdinand Piëch of VW, making the original Ferdinand... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
into the links between concussions and dementia. Researchers later found that Duerson was suffering from the degenerative brain disease chronic traumatic encephalopathy, thought to be the result of hits from his playing days.) The issue... View Details
- Web
2018 Symposium - Race, Gender & Equity
Work Symposium In this interview at the 2018 Gender and Work Symposium, Flora Taylor, Zachary Green, and Diane Forbes Berthoud explain how considering the unconscious helps us better understand leadership. Flora Taylor is a Lecturer in... View Details
- 01 Mar 2009
- News
Buddy, Can You Spare a Trillion
part lion, part goat, part dragon. Perhaps, on reflection, we have been here before. A hundred years ago, in the first age of globalization, many investors thought there was a similarly symbiotic relationship between the world’s financial... View Details
- Web
2022 Symposium - Race, Gender & Equity
Arab Art and Social Thought which bridges the social sciences and arts at the al Mawrid Arab Center for the Study of Art at NYUAD. Al-Dabbagh holds a BA from Harvard University and a PhD from University of Oxford. For more information on... View Details
- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
than about places of worship (where everyone appears a saint). When our actions match our confessions, when our speeches honor God despite the permissiveness of our environment, when our thoughts glorify God despite the sight before our... View Details