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- All HBS Web (65)
- Faculty Publications (26)
Show Results For
- All HBS Web (65)
- Faculty Publications (26)
- 26 Jan 2009
- Research & Ideas
Where is Home for the Global Firm?
[PDF]. To start, responding strategically to these changes requires a reconceptualization of what a corporate home is, says Desai. "Managers need to make conscious choices about how to unbundle the activities that have traditionally been... View Details
Keywords: by Martha Lagace
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract This paper addresses a longstanding puzzle involving the View Details
Keywords: Martha Lagace
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
the long-standing "full service" industry norm, there has been a growing trend toward agencies unbundling the media function from creative and other services provided to clients. At the same time, multiproduct advertisers have... View Details
- 01 Apr 2000
- News
Award-Winning Article Urges Companies to Loosen Ties that Bind
expenses associated with everyday activities such as management meetings, conferences, phone conversations, sales calls, reports, and memos. Hagel and Singer maintain that by dramatically reducing interaction costs, the Internet and other electronic networks will force... View Details
- 04 Apr 2000
- Research & Ideas
The Right Way to Restructure Conglomerates in Emerging Markets
More fundamentally, though, breaking up these mammoth organizations could reduce their gross inefficiencies and promote greater entrepreneurship. Implicitly or explicitly, then, the Western financial community is encouraging business groups in emerging economies to... View Details
Keywords: by Tarun Khanna & Krishna Palepu
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
unbundling that allows customers to pick and choose the content they consume (be it articles, music tracks, or airline tickets), Teixeira identifies the fueling factor in this case as "decoupling"—separating out activities that customers... View Details
Keywords: by Michael Blanding
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
Industrial customers prefer to see products and services unbundled and priced separately. Gimmicks are out; reliability, durability, safety, and performance are in. New products, especially those that address the new consumer reality and... View Details
Keywords: by John Quelch
- 01 Sep 2024
- News
The Road Less Traveled
Most cars in the United States weigh more than 4,000 pounds, and new models are trending larger, even in countries where people drive less. And the larger the vehicle, the more fuel required to power it, which means more greenhouse-gas emissions that contribute to... View Details
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
songs for free by promoting them on the radio and on MTV. If consumers liked the samples, they purchased a dozen songs at a price of $15. We now have gone from one extreme to the other. While inflexible bundling was the rule, services such as iTunes now completely... View Details
- 09 Jun 2003
- Research & Ideas
Incentives and Operational Excellence
hospital association buying groups. For their part, the buying groups try to get as many products and services as they can for whatever fee they've agreed to pay in the contract. Owens & Minor decided to offer its customers the option of activity-based pricing... View Details
Keywords: by Martha Lagace
- 17 Jan 2025
- News
Tracking Modern Air Travel’s Takeoff
program where you could get a free ticket if you just had a certain number of flights. It's funny, American Airlines gets all the credit for frequent flyer programs, and they should, they did a great job, but they weren't the first. So the View Details
- 20 Nov 2012
- First Look
First Look: November 20
PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a... View Details
Keywords: Sean Silverthorne
- 03 Sep 2013
- First Look
First Look: September 3
Netflix and Blockbuster in the DVD rental market and, later, Netflix's subsequent growth (and strategic challenges) in video streaming. The case is set in September 2011, after Netflix announced the unbundling of its DVD rental and... View Details
Keywords: Sean Silverthorne
- 03 Nov 2009
- First Look
First Look: Nov. 3
next major challenge was managing the firm's digital transformation. In December 2006, the company acquired Boston-based Digitas, a leading digital agency headed by David Kenny. After the initial merger, which included the unbundling of... View Details
Keywords: Martha Lagace
- 21 Jan 2014
- First Look
First Look: January 21
several mechanisms: by conferring employer recognition, by enhancing social visibility, and by facilitating social comparison. In a nationwide health worker training program in Zambia, we design a field experiment to unbundle these... View Details
Keywords: Sean Silverthorne
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
Consumers are more likely to consume when a price is vivid and fresh than when it is obscured or distant.— John Gourville In other research, I have investigated how the unbundling of price into routine payments affects the decision to... View Details
Keywords: by Manda Mahoney
- 04 Jul 2016
- Research & Ideas
Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment
continued to grow globally. Another, a seasoned lawyer, set out to evolve the organizational structure of his firm. “The emergence of new technologies and the trend toward unbundling legal services into their component parts means the... View Details
Keywords: by Carmen Nobel
- 19 Jul 2011
- First Look
First Look: July 19
"money management" and the "investment systems platform" businesses. Students analyze why BlackRock decided to unbundle its Aladdin investment platform and if the firm should consider expanding the platform in the... View Details
Keywords: Sean Silverthorne
- 01 Jun 2015
- News
Screen Grab
According to Moffett, the intense focus on how and when various TV channels will be unbundled and rebundled in new subscription packages is misplaced, despite the recent flurry of attention given offerings such as Dish Network’s Sling TV,... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 31 Jan 2012
- First Look
First Look: Jan. 31
potent at increasing savings. In contrast, a more classical measure, a substantially increased interest rate, has no effect on the vast majority of participants. A second experiment is designed to unbundle the key elements of peer groups... View Details
Keywords: Sean Silverthorne & Carmen Nobel