Publications

February 1982 (Revised June 1985)
Case

U.S. Retail Coffee Market (B)

Describes the corporate portfolio of General Foods, Procter & Gamble, and Nestle, thereby placing in context their coffee activities in the United States. The objective of this case is to allow students to evaluate each competitor's commitment to the U.S. retail coffee... View Details

Keywords: Competition; Markets; Retail Industry; Food and Beverage Industry; United States

August 1989 (Revised December 1997)
Case

U.S. Airline Industry--1978-88 (B), The

Examines the airline industry's primary competitors (Texas Air, United, American, Delta, Northwest, TWA, USAir, and Pan Am) and traces their strategic moves in the areas of planes, people, routes, and marketing. Teaching/learning emphasis is on finding out who wins,... View Details

Keywords: Competition; Air Transportation Industry; United States

February 1982 (Revised August 1985)
Case

U.S. Retail Coffee Market (A)

Set in mid-1978, this case covers all aspects of the U.S. retail coffee market both cross-sectionally and historically. The market is recovering from dramatic price rises and volume drops. The overall issue is the forecast of future market evolution and the... View Details

Keywords: Marketing Strategy; Industry Growth; Market Timing; Retail Industry; Food and Beverage Industry; United States

August 2017
Case

RoboTech: Storming into the U.S. Market

By: Christopher A. Bartlett, Rachel Gordon and John J. Lafkas

This case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative... View Details

Keywords: Market Entry and Exit; Diversification; Product Launch; Competitive Strategy; Globalized Firms and Management; Medical Devices and Supplies Industry; Technology Industry; Singapore; United States

August 2011 (Revised September 2011)
Background Note

U.S. Universities and Technology Transfer

By: Richard G. Hamermesh, Josh Lerner and Phillip Andrews

Technology transfer from U.S. universities to industry has increased dramatically in the last 25 years. Reviews the history of technology transfer with particular emphasis on the Bayh-Dole Act of 1980. It then examines how universities responded to Bayh-Dole, the... View Details

Keywords: Higher Education; Information Technology; Laws and Statutes; Education Industry; Technology Industry; United States

12 Sep 2007
Working Paper Summaries

The Ethnic Composition of U.S. Inventors

Keywords: by William R. Kerr

30 Jul 2008
Op-Ed

Why the U.S. Should Encourage FDI

difficult one for direct investors. Tilted Playing Field Why is it so difficult to make money as a direct investor in the United States? Indeed, much of the rhetoric on investing environments argues that the major destinations for U.S.... View Details

Keywords: by Mihir A. Desai

January 2004
Supplement

Pokemon U.S. Launch Infomercial

October 1985 (Revised December 1993)
Case

U.S. Windpower, Inc. (A)

Find at Harvard

October 1983
Case

U.S. Meat Export Federation

By: Ray A. Goldberg

Find at Harvard

September 1989 (Revised July 1992)
Case

Pepsi-Cola U.S. Beverages (A)

Responding to changes in Pepsi-Cola's competitive environment, Roger Enrico, president and CEO of PepsiCo Worldwide Beverages, formed a task force to investigate a possible reorganization of Pepsi's domestic soft drink business. The task force recommends reorganizing... View Details

Keywords: Business Organization; Organizational Design; Food and Beverage Industry

June 2008 (Revised October 2008)
Background Note

Primer on the U.S. Television Industry

This case provides background on the U.S. TV industry at the end of the 20th century. View Details

Keywords: History; Television Entertainment; Telecommunications Industry; Media and Broadcasting Industry; United States

March 2012
Article

Macroeconomic Policy and U.S. Competitiveness

By: Richard H.K. Vietor and Matthew Weinzierl

The United States is on a glide path to fiscal disaster, with experts projecting that the federal government will take in far less money than it spends-indefinitely. Our current fiscal policy is eroding competitiveness in several ways, and business conditions in the... View Details

Keywords: Macroeconomics; Government and Politics; Financial Crisis; Policy; Competition; Public Administration Industry; United States

14 Aug 2008
Working Paper Summaries

The Agglomeration of U.S. Ethnic Inventors

Keywords: by William R. Kerr; Technology

07 Apr 2003
Research & Ideas

How the U.S. Army Develops Leaders

The U.S. Army is one of the best training institutions in the world, says HBS professor Scott A. Snook, a retired Army colonel. How does the Army develop leaders? Snook discusses his new book, Making Sense of Officership: Developing a... View Details

Keywords: by Martha Lagace

Article

U.S. Multinationals in British Manufacturing before 1962

By: G. Jones and Frances Bostock

This article presents a new database on U.S. multinationals active in British manufacturing between 1907 and 1962. Britain was the largest European host economy for U.S. direct investment in manufacturing and the second largest host worldwide. This article identifies... View Details

Keywords: Production; Trade; Foreign Direct Investment; Research and Development; Business Subsidiaries; Policy; Investment; Manufacturing Industry; United States; Great Britain