Publications

2012
Book

The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup

By: Noam Wasserman

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: Should they go it alone or bring in cofounders, hires, and investors to help build the business? More than just financial rewards... View Details

Keywords: Entrepreneurship; Business Startups; Partners and Partnerships; Social Psychology; Outcome or Result

2024
Working Paper

Social Movements and Public Opinion in the United States

By: Amory Gethin and Vincent Pons

Recent social movements stand out by their spontaneous nature and lack of stable leadership, raising doubts on their ability to generate political change. This article provides systematic evidence on the effects of protests on public opinion and political attitudes.... View Details

Keywords: Attitudes; Social Issues; Voting; Public Opinion; Social Media

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October 2018 (Revised August 2019)
Case

Everybody Knows: Russia and the Election

By: Rawi Abdelal, Rafael Di Tella and Galit Goldstein

Following a contentious presidential race, Donald Trump’s 2016 election destabilized America’s status quo. Academics, journalists, politicians and the public at large examined why Trump had won. Many Americans, inside and outside the government, asserted that a... View Details

Keywords: Strategic Industry; Strategic Alliances (Business); Business And Government; Business And Public Policy; Business And Society; Media Businesses; Media Content; Media Slant; Media Regulation; Internet Of Everything; Government Policy; Politics; Political Campaigns; Political Strategy; Political Turmoil; Government; Government Regulation; Security; International Business; International Relations; National Security; Political Elections; News; Media; Internet and the Web; Rights; Problems and Challenges; Globalization; Business and Community Relations; Business and Government Relations; Government Legislation; Risk and Uncertainty; Cognition and Thinking; Conflict and Resolution; Identity; Civil Society or Community; Culture; Public Opinion; Social Issues; War; Social Media; Public Administration Industry; United States; Russia

Educators

Article

Beyond Emotional Similarity: The Role of Situation-specific Motives

By: Amit Goldenberg, David Garcia, Eran Halperin, Jamil Zaki, Danyang Kong, Golijeh Golarai and James J. Gross

It is well established that people often express emotions that are similar to those of other group members. However, people do not always express emotions that are similar to other group members, and the factors that determine when similarity occurs are not yet clear.... View Details

Keywords: Emotion Contagion; Emotional Influence; Motivation; Group Dynamics; Emotions; Situation or Environment; Motivation and Incentives; Behavior

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Article

Algorithms Need Managers, Too

By: Michael Luca, Jon Kleinberg and Sendhil Mullainathan

Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these algorithms focus too narrowly on... View Details

Keywords: Machine Learning; Algorithms; Predictive Analytics; Management; Big Data; Analytics and Data Science

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June 2023
Case

The Business of Campaigns

By: Vincent Pons and Mel Martin

In 2022, the U.S. Congress examined the Democracy Is Strengthened by Casting Light on Spending in Elections (DISCLOSE) Act, the latest in a long series of campaign finance reforms. According to its authors, the law would be the “most consequential overhaul of federal... View Details

Keywords: Political Elections; Government Legislation; Governing Rules, Regulations, and Reforms; Business and Government Relations; United States

Educators

14 Dec 2021
Op-Ed

To Change Your Company's Culture, Don't Start by Trying to Change the Culture

intervention in meetings. Twitter is a perfect example. Concerned that Twitter’s “nice culture” held back innovation, Dantley Davis, the new vice-president of design, asked employees in a meeting to critique each other. The idea was that... View Details

Keywords: by Michael Beer

29 Nov 2022
Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

Since Elon Musk, the world’s richest man, purchased Twitter for $44 billion last month, the company has undergone a series of abrupt shifts. Some changes, like Musk’s firing of 50 percent of the firm’s 7,000 employees, were deliberate.... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Technology

June 2018
Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh

We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details

Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science