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May 2016
Case

OPET: Precision Marketing in Uncertain Times

By: Rajiv Lal, Esel Çekin and Eren Kuzucu

During Timucin Guler’s decade at OPET, a prominent fuel distributor in Turkey, he transformed the definition of marketing in the company. Under Guler’s lead, OPET, once a local player in the downstream distribution market, became the second largest fuel distributor in... View Details

Keywords: Customer Satisfaction; Customer Service; Emerging Market; Focusing On Customers; Competition; Turkey; Loyalty Program; Marketing Strategy; Downstream Distribution; Customer Relationship Management; Energy Industry; Turkey

14 Nov 2019
Book

Lifting the Lid on Turkey's Hidden Business History

Business History at Harvard Business School. Jones talked with us about the book. Sean Silverthorne: Given the growth of the Turkish economy and the country’s importance in geopolitical circles, it seems surprising that this book appears to be the first scholarly study... View Details

Keywords: by Sean Silverthorne

February 2017
Case

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu

In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin... View Details

June 1995
Case

Northern Telecom and Netas (A): Turkey's Telecommunications Team

By: Rosabeth M. Kanter, Kalman D. Applbaum and Pamela A. Yatsko

The Turkish general manager of a successful telecommunications equipment-manufacturing joint venture between the Canadian company Northern Telecom and local partners in Turkey reviews the solutions to a crisis in 1989 and wonders whether the company will be able to... View Details

Keywords: Joint Ventures; Mobile and Wireless Technology; Crisis Management; Problems and Challenges; Change Management; Developing Countries and Economies; Political Elections; Telecommunications Industry; Manufacturing Industry; Turkey; Canada

2020
Book

Business, Ethics and Institutions: The Evolution of Turkish Capitalism in Global Perspectives

By: Asli M. Colpan and Geoffrey Jones

This book is the first systematic scholarly study on the business history of Turkey and its predecessor the Ottoman Empire from the nineteenth century until the present. It places the distinctive characteristics of capitalism in Turkey within a global and comparative... View Details

Keywords: Capitalism; Corruption; Business History; Ethics; Economic Systems; Crime and Corruption; Middle East; Central Asia; Turkey

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May 2016 (Revised September 2016)
Case

Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean

By: Rajiv Lal and Gamze Yucaoglu

In 2015, Edip Ilkbahar, HBC’s founder and CEO, was looking over the plans for a new branch in Cyprus. Since the inception of the company by the Alarko Group of companies in 1994, Ilkbahar’s company had enjoyed high occupancy, high guest satisfaction, and high... View Details

September 1997 (Revised September 1997)
Case

Koc Holding: Arcelik White Goods

By: John A. Quelch

Management is considering its options for future international expansion. Koc is the dominant supplier of white goods (kitchen appliances) in Turkey and has been increasing its export efforts. As lower import tariffs invite foreign competitors to enter Turkey, Koc must... View Details

Keywords: Expansion; Multinational Firms and Management; Emerging Markets; Consumer Products Industry; Distribution Industry; Turkey

December 2018 (Revised March 2019)
Case

iyzico: Fundraising in Emerging Markets (A)

By: Marco Di Maggio and Gamze Yucaoglu

The case opens in 2016 as Barbaros Ozbugutu, co-founder and CEO of the Istanbul-based payment technology start-up iyzico, contemplates the offers the company received for its Series C round. The case then describes iyzico’s origins and provides a detailed overview of... View Details

Keywords: Iyzico; Fundraising; Business Startups; Venture Capital; Emerging Markets; Private Sector; For-Profit Firms; Management; Information Technology; Growth Management; Corporate Entrepreneurship; Negotiation Offer; Decision Making; Turkey

January 2023
Case

Velong: Rethinking 'Made in China'

By: Krishna G. Palepu, Nancy Hua Dai and Billy Chan

Velong is a supplier of kitchen equipment and backyard grills for major global brands and store brands of large western retailers. In light of the COVID-related disruptions to the global supply chains, and the evolving trade tensions between China and the Western... View Details

Keywords: Globalization; Supply Chain Management; Risk Management; Manufacturing Industry; China; India; Mexico; Turkey; Viet Nam

2019
Chapter

Political Islam

By: Kristin Fabbe and Efe M. Balıkçıoğlu

The Routledge Handbook of Turkish Politics pulls together contributions from many of the world’s leading scholars on different aspects of Turkey. Turkey today is going through possibly the most turbulent period in its history, with major consequences both... View Details

October 2020 (Revised March 2021)
Supplement

Migros Turkey: Scaling Online Operations During COVID-19 (C)

By: Antonio Moreno and Gamze Yucaoglu

The case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented... View Details

Keywords: Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Crisis Management; Health Pandemics; Strategic Planning; Food and Beverage Industry; Turkey

May 2008 (Revised June 2009)
Case

Finansbank 2006

By: C. Fritz Foley and Linnea Meyer

How do financial policy requirements and benefits of ownership concentration affect the need for and process of corporate restructuring? This case provides students with an opportunity to analyze the restructuring of a Turkish multinational business group by way of a... View Details

Keywords: Leveraged Buyouts; Mergers and Acquisitions; Restructuring; Capital Budgeting; Agreements and Arrangements; Valuation; Turkey; Greece

October 2015
Article

After the Arab Spring: Are Secular Parties the Answer?

By: Mieczysław Boduszyński, Kristin Fabbe and Christopher Lamont

After the "Arab Spring" and the initial democratic reforms in Turkey under the Justice and Development Party (AKP), why has democratic progress remained so elusive in the Middle East and North Africa (MENA)? In recent years, that question has preoccupied numerous... View Details

Keywords: Religion; Government and Politics; Business and Government Relations; North Africa; Egypt; Middle East; Turkey

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Research Summary

Violence and Forced Migration

Professor Fabbe’s second area of research focuses on individual and collective responses to violence and forced migration. Under this research stream, she has implemented large survey projects in Iraq, Turkey, and Morocco. Her work in Turkey tests the notion that... View Details

February 2016
Teaching Note

Akın Öngör's Journey

By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone

The case of Akın Öngör's Journey describes a highly successful former CEO with stellar leadership skills, who transformed a bank in Turkey into one of the world's best, steered it to contribute to his country's social agenda, influenced business practices of other... View Details

Keywords: Leadership; Change Management; Social Entrepreneurship; Business and Community Relations; Turkey

November 2015 (Revised February 2016)
Case

Allianz Turkey: Focus on the Customer (A)

By: W. Earl Sasser and Gamze Yucaoglu

At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details

Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey

May 2008
Supplement

Finansbank 2006 (CW)

By: C. Fritz Foley and Linnea Meyer

How do financial policy requirements and benefits of ownership concentration affect the need for and process of corporate restructuring? This case provides students with an opportunity to analyze the restructuring of a Turkish multinational business group by way of a... View Details

Keywords: Mergers and Acquisitions; Restructuring; Financing and Loans; Policy; Compensation and Benefits; Growth and Development Strategy; Ownership; Business and Shareholder Relations; Banking Industry; Russia; Turkey; Romania; Switzerland; Ukraine

June 2011 (Revised November 2014)
Case

Vehbi Koç and the Making of Turkey's Largest Business Group

By: Asli M. Colpan and Geoffrey Jones

The case describes the creation of Turkey's largest business group by Vehbi Koç. The foundation of this group in the interwar years, and its subsequent diversification into many industries, including automobiles, household goods, and services, is analysed. The case... View Details

Keywords: Emerging Markets; Entrepreneurship; Globalization; Organizational Structure; Diversification; Manufacturing Industry; Turkey

December 2006 (Revised March 2008)
Case

The European Union in the 21st Century

By: J. Gunnar Trumbull

Focuses on the challenges facing the European Union in 2006. Following the French and Dutch referendums in 2005, the fate of the European Constitution is in jeopardy. Ten new accession countries have just joined the EU, with Turkey in the beginning stages of the... View Details

Keywords: Economic Growth; Cross-Cultural and Cross-Border Issues; Governing Rules, Regulations, and Reforms; Policy; Government Administration; European Union

August 2020 (Revised March 2021)
Case

Migros Turkey: Scaling Online Operations (A)

By: Antonio Moreno and Gamze Yucaoglu

The case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and... View Details

Keywords: Retail; Grocery; Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Turkey

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