Tomatoes - Publications - Faculty & Research

22 Mar 2016
First Look

March 22, 2016

Classical Benefit-Based Taxation. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50797 Harvard Business School Case 516-053 Lipman: Vertical Integration in Fresh Tomatoes Lipman, the largest open field fresh View Details

Keywords: Sean Silverthorne

08 Dec 2014
Research & Ideas

A Manager’s Guide to International Strategy

the product? In Europe, consumers in 13 different countries have 13 different preferences for the texture and taste of tomato soup. In addition, a company may decide to offer a product completely outside its "known" product line: In... View Details

Keywords: by Julia Hanna

01 Oct 2002
News

What's Cookin'

hectic private lives. In the upper ranks, Mack notes that typical managers in other restaurants work seventy to eighty hours each week, inspiring the grim phrase “burn 'em and turn 'em.” By offering managers a forty-hour week at comparable pay, Sweet View Details

Keywords: Hanna, Julia

01 Sep 2020
News

Good Odds

impacts. Seeing an opportunity in the vast amount of waste within the food system, Imperfect Foods began purchasing “number twos” directly from farmers in California’s Central Valley in 2015. Those are the slightly lumpy tomatoes or... View Details

Keywords: Jen McFarland Flint; food industry; Food Manufacturing; Manufacturing

09 Apr 2012
Research & Ideas

Who Sways the USDA on GMO Approvals?

asking that question through research on the controversial issue of genetically modified organisms (GMOs), agricultural products that are genetically altered to increase yield, incorporate pesticide properties, or exhibit other beneficial qualities. (Calgene's Flavr... View Details

Keywords: by Michael Blanding; Food & Beverage; Biotechnology; Agriculture & Agribusiness

11 Jan 2017
Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

using cochineal extract and start using lycopene to dye its drinks pink instead. Lycopene is a red pigment found in several fruits, but strawberries are not among them. The lycopene that now colors strawberry Frappuccinos is tomato-based. The upshot: in lieu of bugs,... View Details

Keywords: by Carmen Nobel

19 Jul 2010
Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

really needs calcium-enriched tomato sauce?' " Never On Sunday In another telling detail, all Mercadona stores are closed on Sunday. On this point, the case quotes the chain's human resources coordinator, Marcos Barberán: "Our... View Details

Keywords: by Julia Hanna; Retail; Food & Beverage

10 May 2022
News

Alumni Achievement Awards 2022

in his big leather chair and knew I wanted to be in business someday. Those visits entered my DNA.” Culture shock: “My HBS study group had a good laugh when we went grocery shopping together. I was absolutely overwhelmed by choosing from dozens of varieties of jams and... View Details

16 May 2016
HBS Case

Food Safety Economics: The Cost of a Sick Customer

is paying attention and is effectively punishing brands that do not deliver 100 percent food safety,” Quelch says. “The consumer is voting at the cash register.” Related Reading The FDA: What Will the Next 100 Years Bring? Decommoditizing the Canned View Details

Keywords: by Dina Gerdeman; Food & Beverage

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

Harvard Business School Case 518-002 NatureSweet This case describes the business model and workplace philosophy of NatureSweet, a privately owned, vertically integrated greenhouse grower and marketer of fresh tomatoes with sales across... View Details