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Show Results For
- All HBS Web
(198)
- News (41)
- Research (42)
- Multimedia (3)
- Faculty Publications (27)
Richard J. Reynolds
Though his tobacco company had much success with its chewing tobacco products in the early 1910s, it was Reynolds' introduction of the Camel cigarette line in 1913 that was his biggest accomplishment. Though... View Details
Keywords: Food & Tobacco
- Web
Charts & Statistics - Leadership
Breakup of Standard Oil and American Tobacco Clayton Antitrust Act Federal Reserve Act First Federal-Aid Highway Act Federal Trade Commission established Personal income tax reinstituted Influence: Low 20 1920 s 19 U.S. Steel and Alcoa... View Details
- 01 Jun 2008
- News
You Only Thought You Were Republican
party that’s worked so hard to stand up for the tobacco companies; that’s impeded stem cell research; that’s opposed the assault weapons ban (you hunt, but not with a machine gun) and that fights to keep the gun-show loophole open. No,... View Details
Hamish Maxwell
Maxwell presided over the major diversification of Philip Morris through the acquisitions of Kraft and General Foods. In so doing, Maxwell created the largest consumer goods company in the world and significantly lessened Philip Morris’ dependence on View Details
Keywords: Food & Tobacco
George W. Hill
Hill led the American Tobacco Company (Pall Mall, Lucky Strike) into the era of mass advertising. By the end of his life, he was regarded by many as the world’s most successful salesman, a corporate genius whose company consistently made... View Details
Keywords: Food & Tobacco
- 01 Dec 2001
- News
Teens and Magazines: Where There's Smoke, There's Advertising
According to their 1998 agreement with the attorneys general of 46 states, the four largest U.S. tobacco companies are prohibited from using advertising that targets people younger than 18. But HBS assistant professor Charles King (with... View Details
Eugene M. Patterson
Though educated and trained as a lawyer, Patterson eventually joined the family business, expanding it from its tobacco equipment roots to include many other consumer products, most notably automated bowling equipment, as well as various... View Details
Keywords: Fabricated Goods
Rufus L. Patterson
Patterson founded American Machine as a subsidiary of American Tobacco, and retained control of the independent entity after Tobacco's break up in 1911. Under Patterson's leadership, American Machine became the world's largest maker of View Details
Keywords: Fabricated Goods
- 01 Oct 2002
- News
Thinking Outside the Centerfold
“Truth” campaign, which began in Florida in 1997, played to teenagers' natural rebelliousness and got them to thinking about how tobacco companies exploit them. Experts consider the “Truth” campaign to be one of the most successful social... View Details
- 26 Mar 2013
- First Look
First Look: March 26
http://hbr.org/search/113055-PDF-ENG Harvard Business School Case 613-044 A Brief History of the U.S. Tobacco Industry Controversy By: Sucher, Sandra J., and Henry McGee This history of the U.S. tobacco... View Details
Keywords: Sean Silverthorne
Charles R. Shoemate
Shoemate presided over a dramatic growth period for CPC International (maker of Hellman’s mayonnaise, Thomas English muffins, and Knorr soups), building it into one of the world’s largest food producers. Through skillful acquisitions, CPC built a formidable... View Details
Keywords: Food & Tobacco
Franklin P. Perdue
Under Perdue’s total-control leadership style, Perdue Farms grew from a small Maryland chicken farm into the United States’ third largest chicken producer with sales of almost $1 billion in the late 1980s. Perdue built his business on quality, becoming the personal... View Details
Keywords: Food & Tobacco
James L. Kraft
Kraft created a multi-million dollar processed food supply company. He was instrumental in perfecting the method of preserving cheese, so that it could be stored for a longer period of time in any climate. Consumption of cheese in America per capita increased by 50%... View Details
Keywords: Food & Tobacco
Rose M. Knox
Knox built the largest gelatin distribution company in the U.S. After her husband’s death, Knox directed advertising to women, published recipes and financed constant research on gelatin usage. Through diversification efforts, Knox lessened the company’s dependence on... View Details
Keywords: Food & Tobacco
Donald M. Kendall
Kendall secured PepsiCo’s rapid growth through effective management and diversification. During his tenure, PepsiCo’s Frito-Lay became the leader in salted snack foods, and its Pizza Hut, Taco Bell and Kentucky Fried Chicken chains gained worldwide popularity making... View Details
Keywords: Food & Tobacco
Will K. Kellogg
Kellogg invented corn flakes and created a breakfast cereal empire. Practicing pioneering advertising techniques, he managed to change the American breakfast style. Today, the Kellogg Company carries on the tradition of innovative advertising and continues to develop... View Details
Keywords: Food & Tobacco
Samuel F. Hinkle
Starting as a chemist with Hershey, Hinkle played a prominent role in the development of Hershey’s Chocolate Syrup, Krackel, Mr. Goodbar and fortified chocolate bars issued as K, C, and D rations during World War II. As CEO, Hinkle put Hershey on a course for... View Details
Keywords: Food & Tobacco
James A. Gray, Jr.
Through his advertising efforts, Gray was able to return Camel to its position as the best selling cigarette brand. In 1939, Gray greatly improved R. J. Reynolds’ leaf operations by installing vacuum conditioners, which eliminated the use of sweathouses. Gray also... View Details
Keywords: Food & Tobacco
Bowman Gray, Jr.
In 1954, Gray introduced Winston cigarettes, the company’s first filter-type cigarettes, and the Salem brand in 1956. By 1965, Winston had emerged as the nation’s #1 selling cigarette brand, replacing Camel, with Salem not far behind. Gray developed Whitaker Park, the... View Details
Keywords: Food & Tobacco