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  • All HBS Web  (44)
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    • Research  (23)
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  • All HBS Web  (44)
    • News  (13)
    • Research  (23)
    • Multimedia  (1)
  • Faculty Publications  (9)
← Page 3 of 44 Results
  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

such as hotels, restaurants, and theme parks and (2) "individual shopper targeted" offers, whereby each shopper regularly receives an extensive set of tailor-made coupons predominantly paid for by... View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
  • 01 Jun 2022
  • News

Blissful Thinking

is the theme of every Disney movie I watched as a kid. Why is it so hard for us to forgo that chase? Your dreams are liars. Here’s the problem: Your genetic proclivities are not biasing you toward happiness. They’ve biased you toward... View Details
Keywords: Dan Morrell; illustration by Dan Winters
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