The PC Market - Publications - Faculty & Research

01 Jun 1996
News

Reinventing Marketing

The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored... View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

02 Nov 2021
News

Innovating in the Feminine Care Market

01 Apr 2000
News

On her first foray into Silicon Valley, Karen Edwards (MBA '90) didn't have much success finding the job she wanted: head of marketing at an Internet company. Told she didn't know enough about technology,... View Details

25 Aug 2022
News

Open Market

and changing market dynamics, all while still launching new products and services to remain competitive. Robinhood has adapted to many changes and, if anything, has proven to be a disruptor in how it has taken View Details

Keywords: Dan Morrell; illustration by Keith Negley; Securities, Commodities, and Other Financial Investments; Finance

14 Feb 2011
News

Clay Christensen's Milkshake Marketing

11 Jul 2016
News

Celebrity-sponsored pot is the latest marketing strategy for the cannabis industry

25 Apr 2011
News

Learn the tactics needed to break into emerging markets

09 Dec 2008
News

Smaller sizes, same prices at the market

29 Apr 2013
News

Diagnosing the ‘Flutie Effect’ on College Marketing

02 Aug 2018
News

Can Marketing Help Halt the Heroin Epidemic?

advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these... View Details

04 Aug 2014
News

Tech Companies Take Notice Of The Importance Of Marketing

21 Aug 2024
News

The Blurred Lines Between Sales and Marketing

03 Apr 2018
News

Taking Frontier Markets to the Next Level

CrossBoundary Advisory as we graduated business school, five years ago. Frontier markets are the next tier beyond emerging markets, places such as Kenya, Ethiopia, Rwanda, Nigeria, Ghana––a lot of these... View Details