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Show Results For
- All HBS Web
(18,246)
- People (22)
- News (9,029)
- Research (4,205)
- Events (102)
- Multimedia (1,492)
- Faculty Publications (1,911)
- 12 Nov 2014
- Video
HBS Campaign - New York Event
- February 2000 (Revised March 2000)
- Case
National Campaign to Prevent Teen Pregnancy
The National Campaign to Prevent Teen Pregnancy was founded in 1995 to bring together a variety of efforts to reduce teen pregnancy in the United States. Over the last four years the campaign has recruited a prestigious board, developed effective programs for... View Details
Sawhill, John C., and Susan Harmeling. "National Campaign to Prevent Teen Pregnancy." Harvard Business School Case 300-105, February 2000. (Revised March 2000.)
- 01 Dec 2005
- News
Campaign Ends, Exceeds Expectations
leadership. When the School reaches the close of its capital campaign at the end of December, it is safe to say View Details
- 01 Jun 2005
- News
Fellowship Campaign Approaching Goal
As the campaign enters the homestretch, HBS is focused on its goal of raising $100 million for MBA fellowships. Student need for financial aid is continually rising, and HBS is... View Details
- 01 Mar 2005
- News
Campaign Passes Goal, Continues
SALTER: student financial aid vital to HBS. With little fanfare, The Campaign for Harvard Business School reached the $500 million mark at View Details
- 01 Jun 2016
- News
What bosses can learn from the Remain campaign
- January 2007 (Revised January 2008)
- Case
Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign
By: John A. Quelch
Schwab management is evaluating the success of the recently launched "Talk to Chuck" advertising campaign. This campaign aims to differentiate Schwab in the cluttered financial services marketplace. Test market results facilitate discussion of advertising objectives,... View Details
Keywords: Advertising Campaigns; Communication Strategy; Brands and Branding; Media; Performance Evaluation; Financial Services Industry
Quelch, John A., and Laura Winig. Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign. Harvard Business School Case 507-005, January 2007. (Revised January 2008.)
- January 2005
- Case
Ray Rogers and the Corporate Campaign (B)
By: James K. Sebenius and Michael A. Wheeler
Supplements the (A) case. A rewritten version of an earlier case. View Details
Sebenius, James K., and Michael A. Wheeler. "Ray Rogers and the Corporate Campaign (B)." Harvard Business School Case 905-055, January 2005.
- April 1990 (Revised January 1993)
- Case
Ad Council's AIDS Campaign (A): Advertising Strategy
By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry
Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
- March 2006
- Teaching Note
American Legacy: Beyond the Truth Campaign (TN)
By: Youngme E. Moon
Keywords: Advertising Campaigns
- 21 Sep 2012
- News
A Presidential Campaign Should Be a Conversation
- January 2005 (Revised February 2005)
- Case
Ray Rogers and the Corporate Campaign (A)
By: James K. Sebenius and Michael A. Wheeler
Sets the stage for analyzing the strategy of labor organizer Ray Rogers in bringing J.P. Stevens to the bargaining table when conventional union tactics failed. Though set in the specific context of labor-management relations, it illustrates much more fundamental... View Details
Keywords: Strategy; Negotiation Preparation; Negotiation Tactics; Labor Unions; Labor and Management Relations; Manufacturing Industry; United States
Sebenius, James K., and Michael A. Wheeler. "Ray Rogers and the Corporate Campaign (A)." Harvard Business School Case 905-054, January 2005. (Revised February 2005.)
- Web
Campaign Leadership Committee - Alumni
Giving Campaign Leadership Committee Giving Campaign Leadership Committee A dedicated group of alumni and friends served as ambassadors for The View Details
- May 2006
- Supplement
The Brent Spar Campaign (B): Rescuing Greenpeace?
By: James K. Sebenius and Natasha Affolder
Keywords: Green Technology Industry
- February 1985 (Revised October 1989)
- Case
Norton Co.: The Carbo Conversion Campaign (B)
Corey, E. Raymond, and Bobbi Carrey. "Norton Co.: The Carbo Conversion Campaign (B)." Harvard Business School Case 585-141, February 1985. (Revised October 1989.)
- February 1985 (Revised May 1989)
- Case
Norton Co.: The Carbo Conversion Campaign (A)
Corey, E. Raymond, and Bobbi Carrey. "Norton Co.: The Carbo Conversion Campaign (A)." Harvard Business School Case 585-140, February 1985. (Revised May 1989.)
- 14 Aug 2019
- News
Can Robert Kennedy's Campaign Be Recreated For 2020?
- October 2016
- Case
U.S. Presidential Campaign 2016: Marketing Communication Strategy
By: Robert J. Dolan
On October 18, 2016, Democratic nominee Hillary Clinton and Republican nominee Donald Trump began the last three weeks of the 2016 presidential campaign by preparing for the next day's third and final presidential debate. Tuesday, November 8 was Election Day, but in... View Details
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.