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- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
woman from Thailand raised her hand to comment that such an approach wouldn't be effective in her homeland: It's not acceptable to show off status with big, ostentatious cars in Thai culture. Back To Work Near the end of the program, the... View Details
- 01 Nov 2011
- First Look
First Look: Nov. 1
diversified conglomerate in Thailand and expanded the business in Southeast Asia and China. While growing the business, he and his brothers created a holding company to both maintain and separate the interests of the family from the... View Details
Keywords: Sean Silverthorne
- June 2017
- Case
AKB48: Going Global? (A)
By: Juan Alcácer, Kotaro Sasamoto, Tee Chayakul and Mayuka Yamazaki
After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what... View Details
Keywords: Brand Building; Brand Extension; Culture-based Products; Global Products; Differentiation; Intellectual Property; International Business; Local Products; Strategy; Value Capture; Market Entry and Exit; Music Entertainment; Business Model; Global Strategy; Global Range; Brands and Branding; Value Creation; Expansion; Music Industry; Japan; China; Indonesia; Taiwan; Philippines; Thailand; South Korea
Alcácer, Juan, Kotaro Sasamoto, Tee Chayakul, and Mayuka Yamazaki. "AKB48: Going Global? (A)." Harvard Business School Case 717-445, June 2017.
- 04 Jun 2007
- Research & Ideas
Is Health Care Making You Better—or Dead?
on this, and their analysis was that employers are very worried about sending their employees to India, so they're unlikely to ask their insurers to offer India or Thailand as an option. It's the human resource person, not the CEO, making... View Details
- 09 Dec 2008
- First Look
First Look: December 9, 2008
nations' poor economic management, international financial contagion, close "crony" relations between local politicians and capitalists? This case examines how the crisis erupted in Thailand and spread in a chain of events that... View Details
Keywords: Martha Lagace
- 05 May 2009
- First Look
First Look: May 5, 2009
case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=309093 Chronology of the Asian Financial Crisis Harvard Business School Case 708-001 In July 1997, Thailand became the first Asian "tiger" economy to abandon its... View Details
Keywords: Martha Lagace
- 2017
- Book
The Language of Global Success: How a Common Tongue Transforms Multinational Organizations
By: Tsedal Neeley
For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an... View Details
Keywords: Communication; Residency; Corporate Strategy; Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Brazil; France; Germany; Indonesia; Japan; Taiwan; Thailand; United States
Neeley, Tsedal. The Language of Global Success: How a Common Tongue Transforms Multinational Organizations. Princeton, NJ: Princeton University Press, 2017.
- 24 Jul 2007
- First Look
First Look: July 24, 2007
hospitals in the West. Apollo's managers must decide how best to capitalize on the group's remarkable medical capabilities. One option was to bet on global medical tourism by trying to attract patients from Asia and worldwide needing advanced medical procedures. View Details
Keywords: Martha Lagace