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  • All HBS Web  (3,533)
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    • News  (719)
    • Research  (2,170)
    • Events  (38)
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Show Results For

  • All HBS Web  (3,533)
    • People  (9)
    • News  (719)
    • Research  (2,170)
    • Events  (38)
    • Multimedia  (28)
  • Faculty Publications  (1,294)
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  • June 2023
  • Article

National Customer Orientation: An Empirical Test across 112 Countries

By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé
Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer... View Details
Keywords: Global Range; Customer Focus and Relationships
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Mintz, Ofer, Imran S. Currim, and Rohit Deshpandé. "National Customer Orientation: An Empirical Test across 112 Countries." Marketing Letters 34, no. 2 (June 2023): 189–204.
  • April 2021
  • Teaching Note

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery
Teaching Note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" HBS Case No. 520-086. View Details
Keywords: Influencer Marketing; Influencers; Influencer; Monetization; Monetization Strategy; Female; Female Entrepreneur; Female Protagonist; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; Europe; North America
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Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Teaching Note 521-094, April 2021.
  • 20 Jan 2011
  • Working Paper Summaries

Testing Coleman’s Social-Norm Enforcement Mechanism: Evidence from Wikipedia

Keywords: by Mikolaj J. Piskorski & Andreea Gorbatai; Publishing
  • March–April 1978
  • Article

Testing Social Theories in Marketing Settings

By: D. A. Leonard and E. M. Rogers
Keywords: Theory; Marketing; Society
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Leonard, D. A., and E. M. Rogers. "Testing Social Theories in Marketing Settings." American Behavioral Scientist 21, no. 4 (March–April 1978).
  • 2007
  • Chapter

Learning by Experimentation: Prototyping and Testing

By: Stefan Thomke
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Thomke, Stefan. "Learning by Experimentation: Prototyping and Testing." In Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias. Oxford: Butterworth-Heinemann, 2007.
  • Research Summary

Bodies at Risk: Chemicals Testing in the United States and Europe

This book project examines environmental regulation comparatively between the United States and Europe, with a focus on testing programs and controls on the manufacture of commodity and specialty chemicals. Findings thus far indicate that different relations among... View Details

  • October 2009
  • Journal Article

Testing the Commitment Hypothesis in Contractual Settings: Evidence from Soccer

By: Oriol Carbonell and Diego A. Comin
This paper designs and implements an empirical test to discern whether the parties to a contract are able to commit not to renegotiate their agreement. We study optimal contracts with and without commitment and derive an exclusion restriction that is useful to identify... View Details
Keywords: Contracts; Agreements and Arrangements; Research; Sports Industry; Spain
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Carbonell, Oriol, and Diego A. Comin. "Testing the Commitment Hypothesis in Contractual Settings: Evidence from Soccer." Art. 1. Journal of Quantitative Analysis in Sports 5, no. 4 (October 2009).
  • January 2022 (Revised April 2025)
  • Case

Steem Versus Hive: Testing Blockchain Governance

By: Shikhar Ghosh and Shweta Bagai
This case examines a pivotal governance conflict that occurred in 2020 when Justin Sun, founder of the TRON blockchain, acquired Steemit Inc., the company behind a popular social media platform operating on the Steem blockchain. Steem, launched in 2016 by Daniel... View Details
Keywords: Blockchain; Mergers and Acquisitions; Values and Beliefs; Corporate Governance; Organizational Culture; Social and Collaborative Networks; Technology Industry
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Ghosh, Shikhar, and Shweta Bagai. "Steem Versus Hive: Testing Blockchain Governance." Harvard Business School Case 822-075, January 2022. (Revised April 2025.)
  • June 2017
  • Case

Theranos: Small Volume Blood Testing (A)

By: John A. Quelch and Irene Lu
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Quelch, John A., and Irene Lu. "Theranos: Small Volume Blood Testing (A)." Harvard Business School Case 517-127, June 2017.
  • September 2015 (Revised May 2017)
  • Case

Merieux NutriSciences: Marketing Food Safety Testing

By: John A. Quelch and Margaret L. Rodriguez
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Quelch, John A., and Margaret L. Rodriguez. "Merieux NutriSciences: Marketing Food Safety Testing." Harvard Business School Case 516-024, September 2015. (Revised May 2017.)
  • August 1980 (Revised June 1983)
  • Supplement

Teradyne, Inc.--1979: Semiconductor Test Division (B)

By: Benson P. Shapiro
Supplements the (A) case. View Details
Keywords: Semiconductor Industry
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Shapiro, Benson P. "Teradyne, Inc.--1979: Semiconductor Test Division (B)." Harvard Business School Supplement 581-024, August 1980. (Revised June 1983.)
  • May 2001
  • Article

Parallel and Sequential Testing of Design Alternatives

By: C. Loch, C. Terwiesch and S. Thomke
Keywords: Design
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Loch, C., C. Terwiesch, and S. Thomke. "Parallel and Sequential Testing of Design Alternatives." Management Science 47, no. 5 (May 2001).
  • February 2021
  • Article

Testing the Waters: Behavior across Participant Pools

By: Erik Snowberg and Leeat Yariv
We leverage a large-scale incentivized survey eliciting behaviors from (almost) an entire university student population, a representative sample of the U.S. population, and Amazon Mechanical Turk (MTurk) to address concerns about the external validity of experiments... View Details
Keywords: Lab Selection; External Validity; Experiments; Behavior; Surveys; Analytics and Data Science; Analysis
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Snowberg, Erik, and Leeat Yariv. "Testing the Waters: Behavior across Participant Pools." American Economic Review 111, no. 2 (February 2021): 687–719.
  • September 1986
  • Article

A Taxed-Based Test for Nominal Rigidities

By: J. J. Rotemberg, James Poterba and Lawrence Summers
Keywords: Taxation
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Rotemberg, J. J., James Poterba, and Lawrence Summers. "A Taxed-Based Test for Nominal Rigidities." American Economic Review 76, no. 4 (September 1986): 659–675.
  • June 2017
  • Supplement

23andMe: Genetic Testing for Consumers (C)

By: John A. Quelch, Irene Lu and Emily Boudreau
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Quelch, John A., Irene Lu, and Emily Boudreau. "23andMe: Genetic Testing for Consumers (C)." Harvard Business School Supplement 517-129, June 2017.
  • June 2017
  • Supplement

Theranos: Small Volume Blood Testing (B)

By: John A. Quelch and Irene Lu
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Quelch, John A., and Irene Lu. "Theranos: Small Volume Blood Testing (B)." Harvard Business School Supplement 517-128, June 2017.
  • Jun 2011
  • Conference Presentation

A Test of the Mirroring Hypothesis

By: Carliss Y. Baldwin
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Baldwin, Carliss Y. "A Test of the Mirroring Hypothesis." Paper presented at the Industry Studies Association Annual Conference, June 2011.
  • November 1999
  • Case

Microsoft Corporation: Testing the New Paradigm

By: David F. Hawkins
Keywords: Computer Industry
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Hawkins, David F. "Microsoft Corporation: Testing the New Paradigm." Harvard Business School Case 100-053, November 1999.
  • April 1980 (Revised May 1980)
  • Case

Bay Area Test Instruments, Inc. (Abridged)

By: W. Earl Sasser
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Sasser, W. Earl. "Bay Area Test Instruments, Inc. (Abridged)." Harvard Business School Case 680-145, April 1980. (Revised May 1980.)
  • January 1976 (Revised May 1976)
  • Case

Daisy (D): Designing a Test Market

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Star, Steven H., and Nancy J. Davis. "Daisy (D): Designing a Test Market." Harvard Business School Case 576-137, January 1976. (Revised May 1976.)
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