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Show Results For
- All HBS Web
(3,508)
- People (9)
- News (719)
- Research (2,155)
- Events (36)
- Multimedia (27)
- Faculty Publications (1,281)
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- April 1987
- Article
Testing in Models of Asymmetric Information
By: David S. Scharfstein and Barry Nalebuff
Scharfstein, David S., and Barry Nalebuff. "Testing in Models of Asymmetric Information." Review of Economic Studies (April 1987): 265–277.
- May 2001
- Article
Parallel and Sequential Testing of Design Alternatives
By: C. Loch, C. Terwiesch and S. Thomke
Keywords: Design
Loch, C., C. Terwiesch, and S. Thomke. "Parallel and Sequential Testing of Design Alternatives." Management Science 47, no. 5 (May 2001).
- February 2021
- Article
Testing the Waters: Behavior across Participant Pools
By: Erik Snowberg and Leeat Yariv
We leverage a large-scale incentivized survey eliciting behaviors from (almost) an entire university student population, a representative sample of the U.S. population, and Amazon Mechanical Turk (MTurk) to address concerns about the external validity of experiments... View Details
Keywords: Lab Selection; External Validity; Experiments; Behavior; Surveys; Analytics and Data Science; Analysis
Snowberg, Erik, and Leeat Yariv. "Testing the Waters: Behavior across Participant Pools." American Economic Review 111, no. 2 (February 2021): 687–719.
- 20 Jan 2011
- Working Paper Summaries
Testing Coleman’s Social-Norm Enforcement Mechanism: Evidence from Wikipedia
- March–April 1978
- Article
Testing Social Theories in Marketing Settings
By: D. A. Leonard and E. M. Rogers
Leonard, D. A., and E. M. Rogers. "Testing Social Theories in Marketing Settings." American Behavioral Scientist 21, no. 4 (March–April 1978).
- 2007
- Chapter
Learning by Experimentation: Prototyping and Testing
By: Stefan Thomke
Thomke, Stefan. "Learning by Experimentation: Prototyping and Testing." In Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias. Oxford: Butterworth-Heinemann, 2007.
- January 2022
- Case
Steem versus Hive: Testing Blockchain Governance
By: Shikhar Ghosh and Shweta Bagai
Keywords: Blockchain
- June 2017
- Case
Theranos: Small Volume Blood Testing (A)
By: John A. Quelch and Irene Lu
Quelch, John A., and Irene Lu. "Theranos: Small Volume Blood Testing (A)." Harvard Business School Case 517-127, June 2017.
- September 2015 (Revised May 2017)
- Case
Merieux NutriSciences: Marketing Food Safety Testing
By: John A. Quelch and Margaret L. Rodriguez
Quelch, John A., and Margaret L. Rodriguez. "Merieux NutriSciences: Marketing Food Safety Testing." Harvard Business School Case 516-024, September 2015. (Revised May 2017.)
- August 1980 (Revised June 1983)
- Supplement
Teradyne, Inc.--1979: Semiconductor Test Division (B)
Supplements the (A) case. View Details
Keywords: Semiconductor Industry
Shapiro, Benson P. "Teradyne, Inc.--1979: Semiconductor Test Division (B)." Harvard Business School Supplement 581-024, August 1980. (Revised June 1983.)
- September 1986
- Article
A Taxed-Based Test for Nominal Rigidities
By: J. J. Rotemberg, James Poterba and Lawrence Summers
Keywords: Taxation
Rotemberg, J. J., James Poterba, and Lawrence Summers. "A Taxed-Based Test for Nominal Rigidities." American Economic Review 76, no. 4 (September 1986): 659–675.
- June 2017
- Supplement
23andMe: Genetic Testing for Consumers (C)
By: John A. Quelch, Irene Lu and Emily Boudreau
Quelch, John A., Irene Lu, and Emily Boudreau. "23andMe: Genetic Testing for Consumers (C)." Harvard Business School Supplement 517-129, June 2017.
- June 2017
- Supplement
Theranos: Small Volume Blood Testing (B)
By: John A. Quelch and Irene Lu
Quelch, John A., and Irene Lu. "Theranos: Small Volume Blood Testing (B)." Harvard Business School Supplement 517-128, June 2017.
- Jun 2011
- Conference Presentation
A Test of the Mirroring Hypothesis
- November 1999
- Case
Microsoft Corporation: Testing the New Paradigm
By: David F. Hawkins
Keywords: Computer Industry
Hawkins, David F. "Microsoft Corporation: Testing the New Paradigm." Harvard Business School Case 100-053, November 1999.
- April 1980 (Revised May 1980)
- Case
Bay Area Test Instruments, Inc. (Abridged)
By: W. Earl Sasser
Sasser, W. Earl. "Bay Area Test Instruments, Inc. (Abridged)." Harvard Business School Case 680-145, April 1980. (Revised May 1980.)
- January 1976 (Revised May 1976)
- Case
Daisy (D): Designing a Test Market
Star, Steven H., and Nancy J. Davis. "Daisy (D): Designing a Test Market." Harvard Business School Case 576-137, January 1976. (Revised May 1976.)
- September–October 2021
- Article
Internalization of Advertising Services: Testing a Theory of the Firm
By: Alvin J. Silk, Birger Wernerfelt and Shuyi Yu
In 1956, a group of trade associations representing publishers and independent advertising agencies signed a consent decree aimed at ending a set of trade practices that for half a century effectively precluded advertisers from owning and operating in-house agencies.... View Details
Keywords: Internationalization; Specialization; Theory Of The Firm; Advertising Agencies; Advertising; Organizational Structure; Theory
Silk, Alvin J., Birger Wernerfelt, and Shuyi Yu. "Internalization of Advertising Services: Testing a Theory of the Firm." Marketing Science 40, no. 5 (September–October 2021): 946–963.
- Research Summary
Bodies at Risk: Chemicals Testing in the United States and Europe
This book project examines environmental regulation comparatively between the United States and Europe, with a focus on testing programs and controls on the manufacture of commodity and specialty chemicals. Findings thus far indicate that different relations among... View Details