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Publications

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  • All HBS Web  (131)
    • News  (13)
    • Research  (111)
  • Faculty Publications  (16)

Show Results For

  • All HBS Web  (131)
    • News  (13)
    • Research  (111)
  • Faculty Publications  (16)
← Page 3 of 131 Results →
  • 16 Aug 2004
  • Research & Ideas

Luxury Isn’t What It Used to Be

says Haupt. Asparagus tongs, for example, are a thing of the past. Multiuse items—like Steuben's Magnolia bowl, which doubles as a caviar server when flipped over—are in demand. An Emotional Buy Retail therapy is a relatively new term for... View Details
Keywords: by Julia Hanna; Consumer Products
  • 30 Mar 2018
  • What Do You Think?

What Should Mark Zuckerberg Do?

Facebook.” Dyl would “allow users to ‘upgrade’ to a premium paid version where amongst other features (advanced posting abilities, greater post visibility, etc.), ads are not shown and therefore private data is not shared.” Liel noted... View Details
Keywords: by James Heskett; Web Services; Information Technology
  • 30 Jan 2020
  • Research & Ideas

The Upside of Highlighting a Product's Downsides

transactions. For five months, the bank randomly offered customers on its websites two sales pitches—one that emphasized a credit card’s features and another that also highlighted downsides that would normally only appear in the terms and... View Details
Keywords: by Danielle Kost
  • 01 Aug 1998
  • News

High Honors

business. An eight-year veteran with the prominent New York venture capital firm of J.H. Whitney & Company, he launched his own shop backed by $8 million from the Bass brothers. Seven Honeywell engineers in Boston had come up with a design for a minicomputer that was... View Details
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

did not shy away from questioning how the pandemic affected the value they provided to their customers. This reflection led some companies to innovate, both in terms of their process and product, to continue creating value under new... View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • 09 Aug 2011
  • News

A Toast to Macchu Pisco

elevation to trendiness goes to Melanie Asher (MBA ’03), founder of Macchu Pisco, the Maryland-based company she started back in 2005 with her sister, Lizzie. They import their product from Peru, which is actually overshadowed by neighboring Chile in View Details
Keywords: Beverage and Tobacco Product Manufacturing; Manufacturing
  • 29 Jan 2019
  • Research & Ideas

'Green Bonds' May Be Our Best Bet for Environmental Damage Control

certification by the nonprofit Climate Bonds Initiative, which provides a Climate Bond Standard (CBS) rating. Green bonds priced at a premium In the past eight or nine years, they found, the green bond market has gone from nonexistent to... View Details
Keywords: by Michael Blanding; Energy; Utilities; Construction; Green Technology; Public Administration
  • 05 Sep 2006
  • Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

Products German craftsmanship and quality are famous, and according to Fear, German companies generally compete as niche producers, particularly those that manufacture high-quality goods that demand a premium price. In 2004-2005 Germany... View Details
Keywords: by Martha Lagace; Auto; Manufacturing
  • 20 Apr 2020
  • Book

Why COVID-19 Raises the Stakes for Healthy Buildings

enhance cognitive performance. “Offices with the premier health story will get the premium rent and get the tenants, and the offices with a lagging health story will lag.” To convey to managers the benefits of the healthy building... View Details
Keywords: by Kristen Senz; Real Estate; Health
  • 11 Jun 2014
  • Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

broadcasters pay a premium for licensing rights. In terms of affiliate fees, nine out of ten of the most expensive cable networks per viewer carry high-engagement sports content, with ESPN, the NFL Network,... View Details
Keywords: by Carmen Nobel; Sports; Financial Services
  • 15 Feb 2023
  • Blog Post

Creating Emerging Markets Sustainability Series - Closing the ‘Intention-Action’ Gap

users of palm derivatives) and consumers are prepared to reimburse for the additional cost incurred for the certification process or a premium for the CSPO (Certified Sustainable Palm Oil) product. One can argue and say that ensuring... View Details
  • 15 Sep 2014
  • Research & Ideas

Are the Most Talented Employees the Highest Paid? Yes—If They’re Bankers

United States and United Kingdom.) "Having graduated from a school one notch higher in terms of selectivity induces a 2.5% average wage premium, versus a 9% relative premium in the finance industry," the... View Details
Keywords: by Carmen Nobel; Banking
  • 03 Aug 2015
  • Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

e-books through its own iBooks app, so why would [Apple] ever say yes?" Such questions intrigued Zhu, whose research covers competitive strategy and innovation in high-tech industries. Along with Ron Adner of Dartmouth and Jianqing Chen of The University of Texas at... View Details
Keywords: by Michael Blanding; Information; Publishing; Technology
  • 10 Feb 2009
  • First Look

First Look: February 10, 2009

average in the period 1953-2005, it was particularly high in the early 1980s and negative in the early 2000s. This paper specifies and estimates a model in which the nominal term structure of interest rates is driven by five state... View Details
Keywords: Martha Lagace
  • 01 Jun 2004
  • News

Luxe Redux

differentiated, personalized look. “People live differently today,” says Haupt. Asparagus tongs, for example, are a thing of the past. Multiuse items — like Steuben’s Magnolia bowl, which doubles as a caviar server when flipped over — are in demand. AN EMOTIONAL BUY... View Details
Keywords: Julia Hanna; luxury; Retail Trade
  • 15 Dec 2008
  • Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

Green and Black's, and Coca Cola purchasing a significant interest in HonestTea.) As the authors write, "Making a virtuous mouse and rich elephant merger work is a delicate, but potentially high-value undertaking in terms of... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products; Food & Beverage
  • 13 Apr 2015
  • Research & Ideas

3 Ways Firms Can Profit From Environmental Investments

In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details
Keywords: by Carmen Nobel; Energy; Utilities
  • 28 May 2019
  • News

Case Study: Building the Base

needs to grow to around 50,000 subscribers to show traction. Of course, his current subscribers would like a more premium offering, which might draw in more users. But this is the classic entrepreneur’s dilemma: If the base product cannot... View Details
Keywords: Jen McFarland Flint; News, Library, Internet, and Other Services; Information
  • 16 Feb 2004
  • Research & Ideas

Marketing Wine to the World

business to fund an aggressive expansion into the premium wine business. Cross-subsidization (beer to wine in this case) only makes sense if there are sizeable scope economies. Without them, cross-subsidization does not prove optimal,... View Details
Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage
  • 10 Jul 2000
  • Research & Ideas

IT Links for Boundaryless Companies

in the vacuum?" These are important question to ask, said Upton, amid the emergence of extranets, the fastest growing segment on the 'Net and potentially the most important in terms of transforming business. "We're developing... View Details
Keywords: by Kenneth Liss
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