Filter Results:
(53)
Show Results For
- All HBS Web
(233)
- News (53)
- Research (140)
- Events (2)
- Multimedia (1)
- Faculty Publications (64)
Show Results For
- All HBS Web
(233)
- News (53)
- Research (140)
- Events (2)
- Multimedia (1)
- Faculty Publications (64)
←
Page 3 of 53
Results
Sort by
- 04 Sep 2019
- News
A Wide Screen Approach
ratings and selling advertising against those ratings isn’t going to hold up. The whole field will need to find new ways to measure fan engagement with media—and it’s going to create new opportunities for advertisers.” —Angela Ruggiero... View Details
- 01 Apr 1996
- News
Technology for Learning's Sake
advertising campaign. "We have all the necessary information on CD-ROM to give students a real taste of what it feels like to make marketing decisions under pressure," Quelch explains. Students worked in teams of five or six, clicking... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 01 Sep 2003
- News
These Are the Good Old Days
number of available channels grew rapidly. CNN made world news available nearly instantaneously and delivered it 24/7. And what once was seen and heard only on television is now “rebroadcast” via the Internet. “Obviously, things have... View Details
- 01 Jun 2015
- News
Screen Grab
shows on topics that many advertisers would find too edgy. How we consume TV, it seems, is changing what we consume, opening up new opportunities on the business and creative sides of an industry that hasn’t seen a similar degree of... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Mar 2004
- News
Ron Shaich’s Café Society
advertising last year, and yet we received Brandweek’s Marketer of the Year award. I’m proud of that. We put our efforts into fueling word of mouth rather than into television and print advertising. We think... View Details
- 01 Jun 2024
- News
Action Plan: Role-Play
When you encounter the phrase private investigator, chances are good the character you conjure up in your mind doesn’t resemble Sarah Carson (MBA 1971). So much the better for Carson, whose work has often required convincing people she was a small-business employee... View Details
- 01 Jun 2024
- News
Conducting Business
University, preceded by three years at sea on destroyers. I knew a lot about the Victory at Sea television series on World War II, and nearly as much about hunting submarines from a tossing destroyer in the North Atlantic, but what I knew... View Details
- 01 Jan 2003
- News
Greylock
Cablevision, and Tellabs (a maker of telecommunications products) in the late 1960s and 1970s to more recent investments such as Red Hat (a global provider of Linux and open-source technology), Internet Security Systems, online View Details
- 01 Dec 2008
- News
A Force for Good
the eighth grade, and played football. Another classmate, Rich Eustis, later became an Emmy-winning television writer; Eustis confessed to TV Guide that he based the character of Eric Mardian — the leather-jacketed genius in the ABC... View Details