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  • April 2020 (Revised June 2025)
  • Teaching Note

HubSpot and Motion AI: Chatbot-Enabled CRM and HubSpot and Motion AI (B): Generative AI Opportunities

By: Jill Avery and Thomas Steenburgh
Teaching Note for HBS No. 518-067 and HBS No. 524-088.

There are two cases in this series. The first entitled “HubSpot and Motion AI: Chatbot-Enabled CRM,” drives the main discussion. The second entitled “HubSpot and Motion AI (B): Generative AI... View Details
Keywords: Marketing; Sales; Marketing Strategy; Technology Industry; United States; North America
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Avery, Jill, and Thomas Steenburgh. "HubSpot and Motion AI: Chatbot-Enabled CRM and HubSpot and Motion AI (B): Generative AI Opportunities." Harvard Business School Teaching Note 520-100, April 2020. (Revised June 2025.)
  • September 2024
  • Case

Google Quantum AI

By: David B. Yoffie, Michael A. Cusumano and Matt Higgins
Quantum computing may be the most important nascent computing technology of the 21st century. It has the potential to impact industries ranging from drug discovery to cybersecurity. Google's Quantum AI is one of the leaders in quantum research. This case explores the... View Details
Keywords: Business Model; Price; Technological Innovation; Resource Allocation; Business Strategy; Information Technology Industry
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Yoffie, David B., Michael A. Cusumano, and Matt Higgins. "Google Quantum AI." Harvard Business School Case 725-362, September 2024.
  • April 2023 (Revised February 2024)
  • Case

AI Wars

By: Andy Wu, Matt Higgins, Miaomiao Zhang and Hang Jiang
In February 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI. Over a year ago, OpenAI released ChatGPT, a... View Details
Keywords: AI; Artificial Intelligence; AI and Machine Learning; Technology Adoption; Competitive Strategy; Technological Innovation
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Wu, Andy, Matt Higgins, Miaomiao Zhang, and Hang Jiang. "AI Wars." Harvard Business School Case 723-434, April 2023. (Revised February 2024.)
  • December 2019
  • Article

What Is Different About Digital Strategy?: From Quantitative to Qualitative Change

By: Ron Adner, Phanish Puranam and Feng Zhu
The recent attention paid to the challenge of digital transformation signals an inflection point in the impact of digital technology on the competitive landscape. We suggest that this transition can be understood as a shift from the quantitative advances that have... View Details
Keywords: Information Technology; Transformation; Strategy; Digital Transformation
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Adner, Ron, Phanish Puranam, and Feng Zhu. "What Is Different About Digital Strategy? From Quantitative to Qualitative Change." Strategy Science 4, no. 4 (December 2019): 253–261.
  • June 2000
  • Case

Four Seasons Hotels and Resorts

Four Seasons has a love/hate relationship with technology, including the best Web site in the industry. This case examines how a leading service delivers high-tech/high-touch, and looks at its progressive human resource strategy. View Details
Keywords: Information Technology; Service Operations; Accommodations Industry
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Hallowell, Roger H. "Four Seasons Hotels and Resorts." Harvard Business School Case 800-385, June 2000.
  • March 2014
  • Technical Note

Venture Capital Investment in the Clean Energy Sector

By: Ramana Nanda and Shikhar Ghosh
In this note, we examine the extent to which venture capital is adequately positioned for the rapid commercialization of clean energy technologies in the United States. The need for a revolution in clean energy is driven not just by environmental consequences of energy... View Details
Keywords: Entrepreneurial Finance; Entrepreneurship; Finance; Financial Services Industry
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Nanda, Ramana, and Shikhar Ghosh. "Venture Capital Investment in the Clean Energy Sector." Harvard Business School Technical Note 814-052, March 2014.
  • 2018
  • Chapter

Transportation Cost and the Geography of Foreign Investment

By: Laura Alfaro and Maggie Chen
Falling transportation costs and rapid technological progress in recent decades have precipitated an explosion of cross-border flows in goods, services, investments, and ideas led by multinational firms. Extensive research has sought to understand the geographic... View Details
Keywords: Foreign Direct Investment; Cost; Transportation; Geographic Scope; Geographic Location
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Alfaro, Laura, and Maggie Chen. "Transportation Cost and the Geography of Foreign Investment." In Handbook of International Trade and Transportation, edited by Bruce Blonigen and Wesley W. Wilson. Edward Elgar Publishing, 2018.
  • 06 Sep 2011
  • Research & Ideas

How Small Wins Unleash Creativity

to recent research, the single most important factor is simply a sense of making progress on meaningful work. But creating an environment that fosters progress takes some careful effort. In their new book,... View Details
Keywords: by Carmen Nobel
  • July 2013 (Revised March 2015)
  • Case

Carl Zeiss and Free-Form Production: Can We See Clearly Yet?

By: Willy Shih
The prescription eyeglass lens industry was complicated and highly fragmented, and even though many of the tools and techniques employed have been relatively unchanged over the last century, there was still a surprising pace of innovation. An aging population around... View Details
Keywords: History; Demand and Consumers; Disruptive Innovation; Vertical Integration; Theory; Technology Adoption; Health Industry
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Shih, Willy. "Carl Zeiss and Free-Form Production: Can We See Clearly Yet?" Harvard Business School Case 614-007, July 2013. (Revised March 2015.)
  • November 2010
  • Case

Spudnik, Inc.

By: William A. Sahlman and Elizabeth A. Kind
This case describes the plan to finance a revolutionary new television set manufacturing business in late 2009. Yatin Mundkur, a venture capitalist at Artiman Ventures, has recruited a team of veteran eecutives from the optical disk drive business, to design large... View Details
Keywords: Technological Innovation; Information Technology; Venture Capital; Disruptive Innovation; Corporate Finance; Electronics Industry
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Sahlman, William A., and Elizabeth A. Kind. "Spudnik, Inc." Harvard Business School Case 811-048, November 2010.
  • 08 Dec 2006
  • Working Paper Summaries

The Industry R&D Survey: Patent Database Link Project

Keywords: by William R. Kerr & Shihe Fu; Technology
  • March 2024 (Revised April 2024)
  • Case

Coursera's Foray into GenAI

By: Suraj Srinivasan, Michael Parzen and Radhika Kak
In early 2023, Maggioncalda, CEO of US EdTech firm Coursera, launched Project Genesis to develop a strategy for incorporating GenAI capabilities into the firm's offerings, asking his teams to focus on value to the firm and cost of implementation. The team identified... View Details
Keywords: Business Model; AI and Machine Learning; Brands and Branding; Business Strategy; Competitive Advantage; Technological Innovation; Technology Industry; Technology Industry; United States
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Srinivasan, Suraj, Michael Parzen, and Radhika Kak. "Coursera's Foray into GenAI." Harvard Business School Case 124-089, March 2024. (Revised April 2024.)
  • 2024
  • Working Paper

An Anatomy of Performance Monitoring

By: Achyuta Adhvaryu, Anant Nyshadham and Jorge Tamayo
Does better monitoring improve firm performance? We study the introduction of a technology that enabled managers to track the progress of drive-thru orders in a large quick-service restaurant chain. Sales initially increased by 5%, driven by managerial training inputs,... View Details
Keywords: Performance Monitoring; Worker Skills; Skill Depreciation; Managerial Inattention; On-the-job Training; Productivity; Multitasking; Quick Serve Restaurants; Performance Evaluation; Employees; Competency and Skills; Training; Performance Productivity; Management; Information Technology; Food and Beverage Industry; Puerto Rico
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Adhvaryu, Achyuta, Anant Nyshadham, and Jorge Tamayo. "An Anatomy of Performance Monitoring." Harvard Business School Working Paper, No. 22-066, March 2022. (Revised November 2024. R&R Journal of Political Economy.)
  • August 1995 (Revised August 1995)
  • Case

CIGNA Property and Casualty Reengineering (A)

By: Richard L. Nolan, Donna B. Stoddard, Chiara Francalanci and Elise C Martin
Reengineering was introduced at CIGNA Corp. in 1988. CIGNA entered a second wave reengineering effort through a major project at CIGNA P&C, one of CIGNA's larger businesses. P&C was in financial crisis and as a result brought in a new executive team in 1991 to head the... View Details
Keywords: Transformation; Cost vs Benefits; Design; Growth and Development; Analytics and Data Science; Growth and Development Strategy; Balanced Scorecard; Financial Crisis; Crisis Management; Projects; Information Technology; Insurance Industry
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Nolan, Richard L., Donna B. Stoddard, Chiara Francalanci, and Elise C Martin. "CIGNA Property and Casualty Reengineering (A)." Harvard Business School Case 196-059, August 1995. (Revised August 1995.)
  • August 2022
  • Supplement

Broadway Angels (2022)

By: Jo Tango and Alys Ferragamo
In late June of 2022, Sonja Perkins, co-founder of Broadway Angels, contemplated the group’s future. She and her co-founders, Jennifer Fonstad, and Magdalena Yesil, started the group to gather together the most successful and powerful women in venture capital and... View Details
Keywords: Gender Equity; Impact; Business Startups; Venture Capital; Social and Collaborative Networks; Entrepreneurship; Gender; Mission and Purpose; Groups and Teams; Financial Services Industry
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Tango, Jo, and Alys Ferragamo. "Broadway Angels (2022)." Harvard Business School Supplement 823-001, August 2022.
  • Article

Evolution and the Growth Process: Natural Selection of Entrepreneurial Traits

By: Stelios Michalopoulos and Oded Galor
This research suggests that a Darwinian evolution of entrepreneurial spirit played a significant role in the process of economic development and the dynamics of inequality within and across societies. The study argues that entrepreneurial spirit evolved... View Details
Keywords: Equality and Inequality; Development Economics; Entrepreneurship; Transformation
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Michalopoulos, Stelios, and Oded Galor. "Evolution and the Growth Process: Natural Selection of Entrepreneurial Traits." Journal of Economic Theory 147, no. 2 (March 2012): 759–780.
  • 03 Dec 2015
  • Op-Ed

How "New Nuclear" Power Could Save the Planet—If Regulators Would Allow It

Leaders from some 150 nations have convened in Paris this week for the COP21 conference with a singular goal: to fight the global threat of climate change. Each of them have brought to Paris their own national plan for reducing greenhouse gas emissions that drive... View Details
Keywords: by Joseph Lassiter; Energy
  • September 2020
  • Article

Creativity, Artificial Intelligence, and a World of Surprises

By: Teresa M. Amabile
In recent years, progress has been made toward AI Creativity, which I define as the production of highly novel, yet appropriate, ideas, problem solutions, or other outputs by autonomous machines. I argue that organizational researchers of creativity and innovation... View Details
Keywords: Artificial Intelligence; AI Creativity; Computer Science; Organizational Behavior; Psychology; Creativity; Technological Innovation; AI and Machine Learning
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Amabile, Teresa M. "Creativity, Artificial Intelligence, and a World of Surprises." Academy of Management Discoveries 6, no. 3 (September 2020): 351–354.
  • April 2023 (Revised September 2023)
  • Case

Apple's iPhone Revolution: Pioneering the Circular Economy

By: George Serafeim
When asked to identify an example of a circular economy business model that has generated billions in revenues for a company, ChatGPT, the famous chatbot that in 2022 rocked the world with its ability to perform a variety of tasks, immediately identified and... View Details
Keywords: Iphone; Smartphone; Waste Management; Recycling; Innovation; Product Upgrade; Product Life Cycle; Sustainability; Climate Impact; Digital; Business Model Innovation; Climate Change; Information Technology; Business Model; Electronics Industry; Information Technology Industry
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Serafeim, George. "Apple's iPhone Revolution: Pioneering the Circular Economy." Harvard Business School Case 123-089, April 2023. (Revised September 2023.)
  • 2019
  • Working Paper

U.S. Antitrust Law and Policy in Historical Perspective

By: Laura Phillips Sawyer
The key pieces of antitrust legislation in the United States—the Sherman Antitrust Act of 1890 and the Clayton Act of 1914—contain broad language that has afforded the courts wide latitude in interpreting and enforcing the law. This article chronicles the judiciary’s... View Details
Keywords: Antitrust; Trusts; Restraint Of Trade; Merger; Cartel; New Deal; Harvard School; Chicago School Of Law And Economics; Post-Chicago; Law; Competition; Policy; Vertical Integration; Horizontal Integration; Acquisition
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Phillips Sawyer, Laura. "U.S. Antitrust Law and Policy in Historical Perspective." Harvard Business School Working Paper, No. 19-110, May 2019. (Revised September 2019.)
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