Publications

18 Feb 2021
Blog Post

Use Baker Library to Build a Target List

Building a target list of potential employers is a crucial element of any job search. It can serve as a blueprint that will help you shift from self-assessment and internal reflection to actually obtaining a position in an organization... View Details

February 2018
Article

Retention Futility: Targeting High-Risk Customers Might Be Ineffective.

By: Eva Ascarza

Companies in a variety of sectors are increasingly managing customer churn proactively, generally by detecting customers at the highest risk of churning and targeting retention efforts towards them. While there is a vast literature on developing churn prediction models... View Details

Keywords: Retention/churn; Proactive Churn Management; Field Experiments; Heterogeneous Treatment Effect; Machine Learning; Customer Relationship Management; Risk Management

January 1990 (Revised March 1992)
Teaching Note

Target Sport Adventures, Teaching Note

By: Leonard A. Schlesinger

1991
Chapter

Speculative Attacks on Target Zones

By: Julio J. Rotemberg and Paul Krugman

Keywords: Currency Exchange Rate

18 Jun 2015
News

Target CEO hits the bull's-eye

January 2009 (Revised July 2009)
Case

Targanta Therapeutics: Hitting a Moving Target

By: Arthur A. Daemmrich

This case explores regulatory, product testing, and business strategy at Targanta Therapeutics, a biotech company preparing its first new drug application to the FDA. In October 2007, Mark Leuchtenberger, president and CEO of Targanta—which has just held a successful... View Details

Keywords: Decision Choices and Conditions; Entrepreneurship; Governing Rules, Regulations, and Reforms; Health Testing and Trials; Product Development; Business and Government Relations; Business Strategy; Biotechnology Industry; Pharmaceutical Industry

Educators

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05 Jul 2023
Podcast

How Science Based Climate Targets Work

Today’s episode features Alberto Carrillo Pineda, Co-Founder and Chief Technical Officer of the Science Based Targets Initiative explains how they help companies and financial institutions design verifiable and achievable climate targets, and how they assess and... View Details

September 2009
Article

Targeted Advertising as a Signal

By: Bharat Anand and Ron Shachar

Keywords: Advertising

January 2024 (Revised April 2024)
Case

Target Malaria: Editing Mosquitoes through Gene Drives

By: Shikhar Ghosh and Shweta Bagai

Target Malaria, a non-profit research consortium, is exploring the application of CRISPR-Cas9 gene editing technology to combat malaria in Sub-Saharan Africa. Its approach uses gene drives, a revolutionary tool, to suppress the population of malaria-carrying... View Details

Keywords: Health Disorders; Technological Innovation; Nonprofit Organizations; Business Strategy; Genetics; Ethics; Governing Rules, Regulations, and Reforms; United States; United Kingdom; Burkina Faso; Africa

Educators

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April 2017 (Revised March 2024)
Case

Making Target the Target: Boycotts and Corporate Political Activity

By: Nien-hê Hsieh and Victor Wu

Through the challenges facing Target, the case examines ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must... View Details

Educators

Purchase

19 May 2003
Lessons from the Classroom

Business Plan Winner Targets India Dropouts

(including government) predominantly target the problems of lack of adequate schools, teacher training, and curriculum development. There has been a paucity of efforts that target the inability of children... View Details

Keywords: by Carla Tishler; Financial Services

Forthcoming
Article

Limited Accountability and Awareness of Corporate Emissions Target Outcomes

By: Xiaoyan Jiang, Shawn Kim and Shirley Lu

Firms are increasingly announcing targets to reduce their carbon emissions, but it is unclear whether firms are held accountable for these targets. Here we examine emissions targets that ended in 2020 to investigate the final target outcomes, the transparency of target... View Details

Keywords: Carbon Emissions; Goals and Objectives; Corporate Social Responsibility and Impact; Corporate Accountability; Environmental Sustainability; Public Opinion

23 Oct 2013
News

Poorly targeted Facebook ads a downfall?

Article

Beyond the Target Customer: Social Effects in CRM Campaigns

By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson

Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details

Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior