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Publications

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  • All HBS Web  (135)
    • News  (15)
    • Research  (99)
    • Events  (4)
  • Faculty Publications  (45)

Show Results For

  • All HBS Web  (135)
    • News  (15)
    • Research  (99)
    • Events  (4)
  • Faculty Publications  (45)
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  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

towards those customers for whom the intervention will pay off, therefore increasing the value of customers while maximizing the return on the marketing efforts. Targeting effectively ultimately depends on... View Details
Keywords: Dina Gerdeman
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

demonstrates the effectiveness (or lack thereof) of an intervention even without perfectly predicting a firm’s response still has enormous value for setting policy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55959... View Details
Keywords: Dina Gerdeman
  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

document evidence that firms systematically increase specialized, locally targeted advertising following the firm being taken to trial in that given location—precisely following initiation of the suit. In particular, we use legal actions... View Details
Keywords: Dina Gerdeman
  • 11 Sep 2012
  • First Look

First Look: September 11

film thereby prohibiting us from drawing conclusions about any long-term effects. Conclusions. Engaging in unconscious thought after a stressful film can reduce intrusion frequency. This has potential implications for clinical View Details
Keywords: Sean Silverthorne
  • 08 Mar 2016
  • First Look

March 8, 2016

emergent online investing market, we construct a theory to explain how a firm becomes a cognitive referent in a nascent market and other firms' failure to do so. Successful firms conceptualize market creation as problem solving; they pursue a sequence that begins with... View Details
Keywords: Sean Silverthorne
  • 19 Jul 2017
  • Research & Ideas

Why Government 'Nudges' Motivate Good Citizen Behavior

individuals filed their taxes. That simple intervention led to an increase of 1.53 students enrolled in college for every $1,000 spent on the program. The next most effective method, providing monthly stipends to students, led to only a... View Details
Keywords: by Michael Blanding
  • 26 Mar 2013
  • First Look

First Look: March 26

use three detailed case studies of state-owned oil companies-Brazil's Petrobras, Norway's Statoil, and Mexico's Pemex-to examine how our theory fares in practice. Overall, we show how mixed enterprises have made progress to solve some of their agency problems, even as... View Details
Keywords: Sean Silverthorne
  • 06 Jan 2020
  • Research & Ideas

Motivate Your High Performers to Share Their Knowledge

Knowledge Flows, Stanton investigates the barriers to see which is stronger and how companies can overcome them. The study—conducted with the University of Utah’s Jason Sandvik and Nathan Seegert; and the University of Michigan’s Richard Saouma—tested View Details
Keywords: by Michael Blanding
  • 09 Nov 2022
  • In Practice

COP27: What Can Business Leaders Do to Fight Climate Change Now?

The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the... View Details
Keywords: by Lynn Schenk and Danielle Kost
  • 02 Apr 2001
  • Research & Ideas

Not All M&As Are Alike—and That Matters

encounter substantial resistance, you can afford to ease the target company's employees into new processes. In geographic roll-ups, it's more important to hold on to key employees — and customers — than to realize efficiencies quickly. If... View Details
Keywords: by Joseph L. Bower
  • 20 Oct 2010
  • Op-Ed

Export Competitiveness: Reversing the Logic

export is what has often been understood as "export competitiveness". In this thinking, exports become the target and ultimate goal of economic policy. While the crisis has increased the demand for growth strategies, it has also... View Details
Keywords: by Christian Ketels
  • 21 May 2012
  • Research & Ideas

OSHA Inspections: Protecting Employees or Killing Jobs?

randomizing, of necessity, involves a trade-off. Focusing on short-term cost-effectiveness often leads managers to implement new programs at sites or at times when they think they will do the most good. But such targeted View Details
Keywords: by Michael Blanding
  • 04 Feb 2013
  • Research & Ideas

Are the Big Four Audit Firms Too Big to Fail?

likely to take risks. The audit giants might decide that their dwindling numbers make them increasingly visible targets for regulatory interventions and litigation, and they might become more risk averse.... View Details
Keywords: by Martha Lagace; Accounting
  • 11 Aug 2014
  • HBS Case

The Business of Behavioral Economics

effort into a commercial website and app. "They realized that some of the interventions they identified were useful to people, but there was no real mechanism to have them be utilized," says Norton, who along with John wrote a recent HBS... View Details
Keywords: by Michael Blanding; Food & Beverage; Health
  • 31 Jul 2018
  • First Look

New Research and Ideas, July 31, 2018

addresses interventions that firms, governments, and other parties deploy to shape household financial outcomes: education and information, peer effects and social influence, product design, advice and disclosure, choice architecture, and... View Details
Keywords: Dina Gerdeman
  • 09 Mar 2009
  • Research & Ideas

How to Revive Health-Care Innovation

telecommunications did. Target started by selling things like paint, hardware, and simple kitchen supplies, not designer clothing. JCB transformed the digging of big holes not by aspiring to use hydraulics technology to excavate massive... View Details
Keywords: by Clayton M. Christensen, Jerome H. Grossman, M.D. M.D. & Jason Hwang; Health
  • 18 Nov 2014
  • First Look

First Look: November 18

http://www.hbs.edu/faculty/Publication%20Files/Teixeira%20et%20al%20(2014)%20Television%20Advertising%20and%20Online%20Shopping_7d5c54e1-fd1b-4dcc-bd41-06e2978d4f23.pdf   Working Papers The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in U.S.... View Details
Keywords: Sean Silverthorne
  • 14 Jun 2016
  • First Look

June 14, 2016

evidence. NPEs on average behave as "patent trolls." Indeed, NPEs hold and frequently litigate patents that are likely to be at least partially invalidated; moreover, NPEs target cash irrespective of its relation to alleged... View Details
Keywords: Sean Silverthorne
  • 22 Apr 2014
  • First Look

First Look: April 22

demand for control over remittances in the baseline survey. We also find positive spillovers of our savings intervention in the form of increased savings at other banks (specifically, banks in the U.S.). We interpret the effects we find... View Details
Keywords: Sean Silverthorne
  • 14 Dec 2011
  • Research & Ideas

The New Measures for Improving Nonprofit Performance

talking about is very real, very doable. Roca, a Boston-based organization that reaches out to disengaged, high-risk youth, has undergone a fundamental shift in its culture thanks to the leadership of its executive director, Molly Baldwin. In addition, it has moved to... View Details
Keywords: by Julia Hanna
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