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Show Results For
- All HBS Web
(1,510)
- People (3)
- News (209)
- Research (1,015)
- Events (9)
- Multimedia (4)
- Faculty Publications (462)
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- 01 Jun 1999
- News
Proposed Chair Would Honor African-American Business Pioneer
marketing efforts targeted at African Americans, thereby helping to establish that community as a lucrative mass market and contributing to the development of the concept of... View Details
- 01 Sep 2015
- News
Case Study: Golden Ticket
propositions to a new customer base. —Cindy Park (PLDA 12, 2013) Stay with the current target market and own it—don’t be distracted by other rabbits to chase. —Peter Anderson (MBA 1981) According to the... View Details
- 01 Feb 2001
- News
Classic Lines
museums and auction houses. As the Woodstock generation increasingly limits its rockin' to the front-porch variety, Davidson notes that one big target market has become "baby boomers moving into prime... View Details
- 01 Jun 2014
- News
A Look at Olook
André Beisert's olook targets a very particular part of Brazil's new consumer market. "Our brand has a persona," Beisert (MBA 2009) says in his white brick office, which sits atop a small warehouse in the Vila Nova Conceição neighborhood... View Details
- 01 Dec 2013
- News
Plugged In
When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing... View Details
- 05 Dec 2016
- News
Scaling Up at Five Below
(photo by Jane M. Von Bergen / Philadelphia Inquirer) (photo by Jane M. Von Bergen / Philadelphia Inquirer) It’s the holiday season and emoji merchandise is flying off the shelves—especially poop emoji (sorry). Chalk it up to the whimsical tastes of the teen and... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
173, 2007) Go big or go home. Instead of competing against the “heavies” in a “land grab,” Ario should position itself as a target for acquisition or as a partner. The heavies and the IPO market value... View Details
Keywords: Dan Morrell
- 01 Dec 2011
- News
Faculty Research Online
HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic View Details
- 04 Feb 2016
- News
From Super Bowl to STEM Bowl
families. Led by Santa Clara University professor Juan Montermoso (DBA 1977), a member of the Community Partners team, SCU business students developed plans to engage area technology firms as partners or sponsors as well as create a View Details
- 01 Mar 2014
- News
Insight: Yenball
by Dan Morrell Perhaps the biggest free agent target in major league baseball this off-season was 25-year-old Masahiro Tanaka, a pitcher in the Japanese professional league with a devastating split-finger fastball who made international... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
The cofounders know that a marketing campaign would help accelerate their efforts, but with a team of six people (all engineers), they want to be thoughtful about how they might handle the influx of interest that a View Details
- 18 Feb 2016
- News
Challenge Aims to Speed Drug Trials Process
The HBS Health Care Initiative is seeking innovative ideas from the science, patient, business, and medical communities on how to transform trials for precision medicine. Through the HBS Precision Trials Challenge, it aims to bring diagnostics and therapies to View Details
- 01 Mar 2017
- News
How Deep Brain Stimulation Could Change Medicine
electrodes deliver pulses that spur the release of neurotransmitters, the chemicals that stimulate the neurons that carry messages throughout the brain. This targeted approach gives Bennet hope that Harmoni can benefit not only people... View Details
Keywords: Janelle Nanos
- 24 Apr 2014
- News
Helping India’s energy crisis, one bulb at a time
pilot study targeting the Indian market. In the next phase, they hope to expand internationally with an emphasis on markets with high energy costs. (Published April 2014) View Details
- 01 Dec 2010
- News
Making a Difference
the image of women as victims in conflict zones and reshaping development programs targeted at poor countries. As a deputy director at the Council on Foreign Relations in New York, she is uniquely positioned to see her ideas through.... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global... View Details
- 21 Jan 2021
- News
New Menu
imports 90 percent of its food supply, considered the uncertainties climate change is introducing into the global food market and set a target of fulfilling 30 percent of its nutritional needs domestically... View Details
- 01 Jun 2005
- News
New Magazine Makes Its Mark
Phillips and Nelson: Book reviews are their business. Courtesy Allison Nelson and Jon Phillips Three years after launching Bookmarks magazine, a bimonthly guide to new books, Allison Nelson and Jon Phillips (both MBA ’95) are still refining their View Details
- 01 Jun 2012
- News
Plan B: The Brick Bank
the target household’s average savings capacity was $1 per month, that local annual inflation was nearly 20 percent, and that home repairs usually cost about $300.” While that environment was not conducive to the savings program, the team... View Details
Keywords: Julia Hanna
- 01 Apr 1997
- News
An Orchestral Startup
tour director and led the group on a highly successful 1992 European concert tour. Returning to Cambridge, Lim and his classmate, first violinist Scott Y. Yoo (Harvard '93), conceived the idea of starting an orchestra, with 18- to 25-year-olds as their View Details
Keywords: Linda Goodspeed