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Show Results For
- All HBS Web
(1,505)
- People (3)
- News (209)
- Research (1,019)
- Events (9)
- Multimedia (4)
- Faculty Publications (462)
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- 01 Jun 1999
- News
Proposed Chair Would Honor African-American Business Pioneer
marketing efforts targeted at African Americans, thereby helping to establish that community as a lucrative mass market and contributing to the development of the concept of... View Details
- 01 Sep 2015
- News
Case Study: Golden Ticket
propositions to a new customer base. —Cindy Park (PLDA 12, 2013) Stay with the current target market and own it—don’t be distracted by other rabbits to chase. —Peter Anderson (MBA 1981) According to the... View Details
- 01 Jun 2014
- News
A Look at Olook
André Beisert's olook targets a very particular part of Brazil's new consumer market. "Our brand has a persona," Beisert (MBA 2009) says in his white brick office, which sits atop a small warehouse in the Vila Nova Conceição neighborhood... View Details
- 01 Feb 2001
- News
Classic Lines
museums and auction houses. As the Woodstock generation increasingly limits its rockin' to the front-porch variety, Davidson notes that one big target market has become "baby boomers moving into prime... View Details
- 05 Dec 2016
- News
Scaling Up at Five Below
(photo by Jane M. Von Bergen / Philadelphia Inquirer) (photo by Jane M. Von Bergen / Philadelphia Inquirer) It’s the holiday season and emoji merchandise is flying off the shelves—especially poop emoji (sorry). Chalk it up to the whimsical tastes of the teen and... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
173, 2007) Go big or go home. Instead of competing against the “heavies” in a “land grab,” Ario should position itself as a target for acquisition or as a partner. The heavies and the IPO market value... View Details
Keywords: Dan Morrell
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
The cofounders know that a marketing campaign would help accelerate their efforts, but with a team of six people (all engineers), they want to be thoughtful about how they might handle the influx of interest that a View Details
- 04 Feb 2016
- News
From Super Bowl to STEM Bowl
families. Led by Santa Clara University professor Juan Montermoso (DBA 1977), a member of the Community Partners team, SCU business students developed plans to engage area technology firms as partners or sponsors as well as create a View Details
- 01 Mar 2017
- News
How Deep Brain Stimulation Could Change Medicine
electrodes deliver pulses that spur the release of neurotransmitters, the chemicals that stimulate the neurons that carry messages throughout the brain. This targeted approach gives Bennet hope that Harmoni can benefit not only people... View Details
Keywords: Janelle Nanos
- 21 Jan 2021
- News
New Menu
imports 90 percent of its food supply, considered the uncertainties climate change is introducing into the global food market and set a target of fulfilling 30 percent of its nutritional needs domestically... View Details
- 01 Jun 2012
- News
Plan B: The Brick Bank
the target household’s average savings capacity was $1 per month, that local annual inflation was nearly 20 percent, and that home repairs usually cost about $300.” While that environment was not conducive to the savings program, the team... View Details
Keywords: Julia Hanna
- 01 Apr 1997
- News
An Orchestral Startup
tour director and led the group on a highly successful 1992 European concert tour. Returning to Cambridge, Lim and his classmate, first violinist Scott Y. Yoo (Harvard '93), conceived the idea of starting an orchestra, with 18- to 25-year-olds as their View Details
Keywords: Linda Goodspeed
- 01 Jun 1997
- News
Blockbuster Deals
Wruck cites one case she followed in which the initial match looked great. The target and bidder had operations in the same industry, creating a potential for synergies. But integration of the target into... View Details
Keywords: Garry Emmons and Nancy O. Perry
- 01 Sep 2020
- News
Road Work
small-business loan market was being mispriced and underserved,” says Sean, who serves as CEO (Kenny is COO). It’s an assumption that required finding early stage funding partners willing to take the risk necessary to validate the... View Details
- 01 Apr 2001
- News
The Small Business Difference: How Smaller Companies Manage with Less
Slayton (MBA 1990) discussing the situation he faced in 1997 when he took over as president and CEO of a small company called MySoftware. The firm was a struggling Silicon Valley business that developed and sold software for a variety of small-business needs such as... View Details
- 28 May 2019
- News
Case Study: Building the Base
ground. After establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says. Media companies could license the product to enable more robust user-generated discussion... View Details
- 01 Jun 2006
- News
Job One: Alumni Engagement
examining expectations for programs and ser-vices, evaluating what HBS already offers, and helping to improve marketing and communications. From the School’s perspective, the importance and influence of a vibrant, engaged alumni body has... View Details
Keywords: Peter Cooper
- 01 Jun 2003
- News
Up Against The Firewall
managed. At some point, however, the market will favor a product that offers better security.” That’s a message being taken to heart at Microsoft, which, by virtue of its high profile and market dominance,... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
cracking the market via targeted enterprise sales. For example, BMW sending thank-you notes to its loyal customers or United sending holiday or birthday cards to top-tier frequent fliers. This would provide... View Details
- 25 Feb 2020
- News
Action Plan: Just Breathe
In the late aughts, Joe Burton (PMD 75, 2000) looked like a success story. In 2006, after a successful career in consulting and the C-suite of numerous public companies, he was named COO of McCann Worldgroup, overseeing $1.5 billion in View Details
Keywords: April White