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- Faculty Publications (39)
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- All HBS Web (280)
- Faculty Publications (39)
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Customer Lifetime Value
By: Thomas Steenburgh and Jill Avery
How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize...
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Keywords:
Quantitative Analysis;
Tools;
Customer Lifetime Value;
Customer Defection;
CRM;
Customer Relationship Management;
Marketing;
Marketing Strategy;
Customer Focus and Relationships
Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Customer Lifetime Value. Tool. Harvard Business Review Press, 2013. Electronic.
- March 2010 (Revised April 2010)
- Case
Deworming Kenya: Translating Research into Action (A)
By: Nava Ashraf, Neil Buddy Shah and Rachel Gordon
Karen Levy and her colleague, Margaret Ndanyi, have spent the last six months planning and preparing for a national Kenyan program to target school children most at risk for parasitic worm infection. One week after its launch, the program seemed to be going well but...
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Keywords:
Planning;
Risk and Uncertainty;
Mission and Purpose;
Performance Efficiency;
Programs;
Problems and Challenges;
Research;
Policy;
Health Care and Treatment;
Management Practices and Processes;
Kenya
Ashraf, Nava, Neil Buddy Shah, and Rachel Gordon. "Deworming Kenya: Translating Research into Action (A)." Harvard Business School Case 910-001, March 2010. (Revised April 2010.) (Request a courtesy copy.)
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
aligned—or coupled—with their formal commitments to labor codes of conduct. Using data on 3,276 suppliers in 55 countries, we find that in suppliers with high-powered efficiency structures (piece-rate pay), labor codes are internally...
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Dina Gerdeman
- Web
Capstone - MBA
go. Genetic engineering is one particularly promising type of therapy, in which patients’ own immune cells are altered to specifically target the cancer. This project described a next-generation approach to make this therapy more...
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- 08 Nov 2011
- First Look
First Look: Nov. 8
gain equal to between 0.6% and 1.5% of aggregate annual consumption, and it captures more than 60% of the gain from reform to the dynamic optimal policy. The gains are due to substantial increases in both efficiency and equity. When age...
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Keywords:
Sean Silverthorne
- 09 Nov 2012
- Working Paper Summaries
Securities Litigation Risk for Foreign Companies Listed in the US
- May 2017
- Other Article
Stepwise Distributed Open Innovation Contests for Software Development: Acceleration of Genome-Wide Association Analysis
By: Andrew Hill, Po-Ru Loh, Ragu B. Bharadwaj, Pascal Pons, Jingbo Shang, Eva C. Guinan, Karim R. Lakhani, Iain Kilty and Scott Jelinsky
BACKGROUND:
The association of differing genotypes with disease-related phenotypic traits offers great potential to both help identify new therapeutic targets and support stratification of patients who would gain the greatest benefit from specific drug classes....
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Keywords:
Crowdsourcing;
Genome-wide Association Study;
Logistic Regression;
Open Innovation;
PLINK;
Collaborative Innovation and Invention
Hill, Andrew, Po-Ru Loh, Ragu B. Bharadwaj, Pascal Pons, Jingbo Shang, Eva C. Guinan, Karim R. Lakhani, Iain Kilty, and Scott Jelinsky. "Stepwise Distributed Open Innovation Contests for Software Development: Acceleration of Genome-Wide Association Analysis." GigaScience 6, no. 5 (May 2017).
- June 2021
- Technical Note
SPAC Space
By: John R. Wells and Benjamin Weinstock
In 2020, over half of all initial public offerings (IPOs) in the United States were special purpose acquisition companies (SPACs), blank-check companies that typically had two years to find a business to take public, usually through a reverse merger. Together, 248...
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Keywords:
Special Purpose Acquisition Companies;
SPACs;
Mergers and Acquisitions;
Going Public;
Initial Public Offering;
Investment;
Strategy
Wells, John R., and Benjamin Weinstock. "SPAC Space." Harvard Business School Technical Note 721-456, June 2021.
- Web
Business & Environment
Unbundle ESG By: Michael Toffel 20 Sep 2024 | Harvard Business Review The Climate Targets Leaders Need to Know as Regulations Loom Re: Michael Toffel 17 Sep 2024 | HBS Working Knowledge SEC’s Gensler Sees ESG Plans Thwarted as Biden’s...
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- 21 Nov 2023
- Research & Ideas
Employee Negativity Is Like Wildfire. Manage It Before It Spreads.
involves telling ourselves positive narratives to help us cope with challenging situations, a strategy often called reappraisal. Similarly, achieving a sense of calm in a group setting often hinges on a leader’s ability to reconceptualize the circumstances and View Details
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by Kristen Senz
- Web
Live from Klarman Hall - Alumni
including visualization and copyrighting, hyper-personalization, media planning and buying, and general efficiency and organizational knowledge. The session will delve into how AI-driven strategies are revolutionizing job structures and...
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- Research Summary
Overview
My focus is empirical financial accounting research, with particular interests in governance, valuation, M&A, and short-sellers. All three of my papers to date fall under the broad heading of “alternative governance mechanisms”—studies of how accounting information is...
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- Research Summary
Overview
My focus is empirical financial accounting research, with particular interests in governance, valuation, M&A, and short-sellers. All three of my papers to date fall under the broad heading of “alternative governance mechanisms”—studies of how accounting information is...
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- 08 Aug 2006
- First Look
First Look: August 8, 2006
805-064 Patrimonio Hoy is a program targeting the housing needs of the low-income population by CEMEX, a major Mexican company and a leading global cement producer. Originally conceived as a project to better understand the customers in...
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Sean Silverthorne
- Web
Students on the Job Market - Doctoral
introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs...
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- 19 Jan 2016
- First Look
January 19, 2016
efficiency and long-term survival in standard cardiac surgery procedures. Methods: Utilizing a prospectively collected retrospective database, we identified patients who underwent isolated CABG (n=3726), AVR (n=1626), MV repair (n=731),...
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Keywords:
Sean Silverthorne
- 12 Dec 2023
- Book
HBS Faculty Books of 2023: Find Happiness, Fix Things, and Fail Well
Regimes? The efficiency of one-party governments might seem appealing, but leaders need a deep understanding of a country's power structure and "moral economy," says Meg Rithmire. Her book Precarious Ties: Business and the State in...
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by Danielle Kost
- Web
Podcast - Business & Environment
Electricity to Meet Net Zero Targets 19 JUL 2023 | Climate Rising In this episode, Melissa Lott, Director of Research and Senior Research Scholar, Center on Global Energy Policy at Columbia University, and Michael Webber, Josey Centennial...
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- 28 Aug 2023
- Research & Ideas
How Workplace Wellness Programs Can Give Employees the Energy Boost They Need
the benefits of increased employee well-being, it’s time to reframe employee wellness programs to help employees improve their energy levels. This means offering targeted and tailored solutions that address employees' specific needs,...
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by Hise Gibson
- 28 Jan 2014
- First Look
First Look: January 28
increased dramatically (seven- to nine-fold) in the last two decades. To counteract this trend, I propose novel approaches to lower its cost or use attention more efficiently by adopting multitasker-tailored ads, Lean Advertising, and...
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Keywords:
Sean Silverthorne