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Show Results For
- All HBS Web
(523)
- News (228)
- Research (235)
- Events (4)
- Multimedia (8)
- Faculty Publications (110)
- 22 Sep 2020
- News
The minimal effects of TV debates between candidates
- 27 Jan 2022
- News
What If TV Isn’t Bad for Us?
- 04 May 2011
- News
Google Takes to TV to Promote Browser
- 09 Apr 2020
- News
3 Major Coronavirus Challenges for Pay TV
- September 1994 (Revised January 1997)
- Case
This Case Sucks: Beavis, Butt-head, and TV Content (A)
By: Joseph L. Badaracco Jr. and Jerry Useem
Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after... View Details
Keywords: Debates; Decision Choices and Conditions; Animation Entertainment; Fairness; Governance Controls; Media; Outcome or Result; Social Issues; Entertainment and Recreation Industry
Badaracco, Joseph L., Jr., and Jerry Useem. "This Case Sucks: Beavis, Butt-head, and TV Content (A)." Harvard Business School Case 395-053, September 1994. (Revised January 1997.)
- April 1996
- Supplement
This Case Sucks: Beavis, Butt-head, and TV Content (B)
By: Joseph L. Badaracco Jr. and Jerry Useem
Supplements the (A) case. View Details
Keywords: Entertainment and Recreation Industry
Badaracco, Joseph L., Jr., and Jerry Useem. "This Case Sucks: Beavis, Butt-head, and TV Content (B)." Harvard Business School Supplement 396-341, April 1996.
- 12 Oct 2017
- News
Telemundo: The Fastest Growing TV Network in the United States
- 25 Jul 2008
- News
Sox air new TV ad starring Manny and Pap
- 08 Sep 2016
- News
How Netflix Built its House of Cards (and Changed TV Forever)
- April 10, 2019
- Article
Rupert Murdoch, the NFL, and the Negotiation That Remade TV
Sebenius, James K. "Rupert Murdoch, the NFL, and the Negotiation That Remade TV." Harvard Business Review (website) (April 10, 2019).
- Article
Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details
Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing." Marketing Science 29, no. 5 (September–October 2010): 783–804. (Lead Article.)
- 12 Oct 2017
- Cold Call Podcast
Telemundo: The Fastest Growing TV Network in the United States
- 2011
- Module Note
Suppliers to Dealers: Stakeholders' Management at TVS Motor Company Ltd.
By: Shashank Shah, Shashank Shah and A. Sudir Bhaskar
Shah, Shashank, and A. Sudir Bhaskar. "Suppliers to Dealers: Stakeholders' Management at TVS Motor Company Ltd." 2011.
- 10 Apr 2019
- News
Rupert Murdoch, the NFL, and the Negotiation That Remade TV
- 15 Oct 2019
- Working Paper Summaries
Vote Choice Formation and the Minimal Effects of TV Debates: Evidence from 61 Elections in 9 OECD Countries
- 16 Sep 2011
- News
AIG Restores Name in TV Ad, Fulfilling CEO Call on Comeback
- May 2012
- Article
To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to... View Details
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance." GfK Marketing Intelligence Review 4, no. 1 (May 2012): 14–23.
- 2012
- Module Note
Endeavouring Towards Customer Satisfaction: A Case Study of TVS Motor Company Ltd.
By: Shashank Shah and Shashank Shah
- April 1996 (Revised March 1998)
- Supplement
Starlite: Confidential Instructions for M. Gonzalez, VP of HR Motion Pictures and TV Division
By: Kathleen L. McGinn and Julia Morgan
Supplements Starlite Corp.: General Information. View Details
McGinn, Kathleen L., and Julia Morgan. "Starlite: Confidential Instructions for M. Gonzalez, VP of HR Motion Pictures and TV Division." Harvard Business School Supplement 396-355, April 1996. (Revised March 1998.)
- Web
Films & TV | Baker Library | Bloomberg Center | Harvard Business School
the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details