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Symbolic
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- October 1987 (Revised October 1989)
- Background Note
Moving Ideas into Action: Mastering the Art of Change
Discusses elements in organizing a large scale change effort: defining a shared vision, coalition building, management structure and process, communication and education, local participation and innovation, standards and measures, and symbols and signals. View Details
- August 1984 (Revised June 1985)
- Teaching Note
Antitrust Movement: Symbolic Politics and Industrial Organization Economics, Teaching Note
- August 1983 (Revised July 1984)
- Case
Antitrust Movement: Symbolic Politics and Industrial Organization Economics
- Forthcoming
- Article
Confronting the Limits of Symbolic Actions: How Entrepreneurs Narrow the Presentation-Performance Gap
By: Rebecca Karp and Siobhan O'Mahony
Entrepreneurs often skillfully leverage symbolic actions to manage impressions and gain acceptance for their innovations. Impression management can generate interest, but also heighten expectations beyond an innovation’s capabilities, creating a gap between... View Details
- Teaching Interest
DESIGN THEORY AND PRACTICE ES285
By: Roberto Verganti
Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details
Keywords: Integrated Design; Leadership; User Experience Design; Design; Strategy; Technology; Product Design