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- Faculty Publications (29)
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- All HBS Web (156)
- Faculty Publications (29)
- Web
Profiles - MBA
user-centered approach instead of a brand-centered one, and our sustainability oriented algorithms prioritize local brands and creators. My goal over the coming years is to develop and grow Gala to become a worldwide View Details
- May 2011
- Article
Underdog Branding: Why Underdogs Win in Recessions
By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry
Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
- 31 Oct 2017
- First Look
New Research and Ideas, October 31, 2017
1990s, these two historical trends met, as the concept of sustainable development spread to large conventional corporations, and visionary green firms scaled or were acquired by conventional big businesses. The concept of View Details
Keywords: by Sean Silverthorne
- Web
Social Enterprise - Faculty & Research
lives of people and their societies. Rather, some organizations would be better off measuring shorter-term outputs or individual outcomes. Funders such as foundations and impact investors are better positioned to measure systemic impacts. July–August 2014 Article View Details
- 19 Apr 2010
- Research & Ideas
The History of Beauty
disinclined to conform to assumed gender stereotypes by working on beauty. The fashion industry, which is also huge, suffers from the same lack of attention from management researchers. Q: You write, "Beauty emerges as an industry which... View Details
- Web
Winners & Runners-Up | New Venture Competition
Runner-Up & Crowd Favorite Pioneering Bridging gaps in medical equipment access by enabling sharing and redistribution through an asset-light model sustainable biopolymer production. Business Track, 2024 Crop Diagnostix Brandon Chi (MBA... View Details
- 16 Apr 2001
- Research & Ideas
Breaking the Code of Change
overhead, and it was planning an additional layoff of 8,300 employees at the time Dunlap took over. At the same time it invested in new paper machines and attempted to consolidate its global position by acquiring several foreign subsidiaries and View Details
Keywords: by Michael Beer & Nitin Nohria
- 01 Sep 2023
- News
Made in Italy
HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details
Keywords: April White
- Web
Climate Impact - Business & Environment
and water, rather than fossil fuels, as feedstocks we can use clean electricity to produce all the organic compounds we need.” David Chan MBA 2018 | CCO, Head of Business Development, & Founding Team Member, FarmTogether “FarmTogether is addressing the climate problem... View Details
- Profile
Sergio Velasquez-Terjesen
semester and January break, he participated in HBS's Start Up Bootcamp program, in which he worked with three HBS peers to launch a new line of children's clothing made from sustainable merino wool. "The marrying of View Details
- 09 Apr 2007
- Research & Ideas
Industry Self-Regulation: What’s Working (and What’s Not)?
"Self-regulation" increasingly rings like a mantra in business. Just think of topics in the news over the past couple of months, such as the Italian fashion industry's move toward self-regulation to discourage the hiring of dangerously... View Details
Keywords: by Martha Lagace
- Web
Industry Information - Alumni
current picture of the CPG business. CGT Consumer Goods Technology A collection of news, articles, featured content, sponsored events. A mission of being the intersection of business and technology in the global consumer goods community. Subscription required. Business... View Details
- 10 Aug 2009
- Research & Ideas
High Commitment, High Performance Management
High Commitment High Performance: How to Build a Resilient Organization for Sustained Advantage explains why and how to align the two. "High commitment, high performance (HCHP) companies are firms designed and led by their founders or by... View Details
Keywords: by Martha Lagace
- 06 Oct 2003
- Research & Ideas
The Problem with Hedge Funds
this the investor has seen before. Statistical models of risk and reward, supposedly prudent investment management coupled in bizarre and undisclosed fashion with the most extremely risky investments, were characteristic of the Internet... View Details
Keywords: by D. Quinn Mills
- 15 Mar 2017
- Lessons from the Classroom
More Than 900 Examples of How Climate Change Affects Business
This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
- 05 Feb 2019
- News
The First Five Years: Karan Shah (MBA 2016)
the fact that it is sustainable and eco-friendly, immediately struck a chord with her, and the idea to create a luxury brand was born! After two years of research and hard work, we officially launched MAYU in November 2018. “Fashion and... View Details
- Web
In the News - Creating Emerging Markets
Dimensions of leadership The subject of leadership permits opposite conclusions to be drawn from the same observations and data... 24 May 2021 HBS Working Knowledge Can Fabric Waste Become Fashion’s Resource? 29 May 2020 Center for View Details
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
Unilever's sales and profits performance were flat, and it was underperforming its major competitors. Unilever was sustained by strong positions in the detergents and personal care markets of Asia, Latin America, and Africa. The... View Details
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
sustained growth while pursuing a strong export orientation provided the empirical backdrop for this approach. Government policy to achieve export-led growth is then essentially about findings ways to increase the ability to sell... View Details
Keywords: by Christian Ketels
- 15 Dec 2023
- News
Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem
Clubs News Clubs News Webinar illuminates broad array of business opportunities across Africa On December 5th, the HBS African-American Alumni Association (HBSAAA) hosted ‘Doing Business in Africa: From Opportunity to Action’, a webinar panel of HBS alumni who shared... View Details
Keywords: Margie Kelley