Supplier Relationship - Publications - Faculty & Research - Harvard Business School

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May 2006 (Revised November 2006)
Case

IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A)

By: Christopher A. Bartlett, Vincent Marie Dessain and Anders Sjoman

Traces the history of IKEA's response to a TV report that its Indian carpet suppliers were using child labor. Describes IKEA's growth, including the importance of a sourcing strategy based on its close relationships with suppliers in developing countries. Details the... View Details

Keywords: Developing Countries and Economies; Moral Sensibility; Policy; Employment; Contracts; Supply Chain Management; Organizational Culture; Natural Environment; Non-Governmental Organizations; Social Issues

March 1993
Case

Liz Claiborne, Inc. and Ruentex Industries, Ltd. (Abridged)

By: Roy D. Shapiro and Marie-Therese M. Flaherty

Details the evolution of a value-creating supplier-buyer partnership. Describes the buyer's (Liz Claiborne) manufacturing and marketing strategy, and details the workings of the firm's relationship with an important Taiwanese supplier of piece goods (Ruentex Industries... View Details

Keywords: Marketing Strategy; Order Taking and Fulfillment; Production; Supply Chain Management; Alliances; Value Creation; Manufacturing Industry

October 1995 (Revised June 1996)
Case

Li & Fung (Trading) Ltd.

Li & Fung, one of the largest export trading companies in Asia, works primarily as an agent to connect U.S. and European manufacturers and retailers of nondurable, mass-market consumer goods with suppliers located all over East Asia who manufacture products according... View Details

Keywords: Networks; Marketplace Matching; Supply Chain Management; Trade; Manufacturing Industry; Retail Industry; Asia; United States; Europe

June 2021
Supplement

Reversing Course on a Reverse E-Auction (C)

By: Kym Lew Nelson, James K. Sebenius and Alex Green

Global consumer products powerhouse LSP has found enormous savings in a trial run of a new competitive bidding tool for their procurement organization known as a reverse e-auction. But when Jen Baldwin is asked to achieve the same savings from her suppliers for a... View Details

Keywords: Reverse E-auctions; Bids and Bidding; Auctions; Complexity; Cost vs Benefits

June 2021
Supplement

Reversing Course on a Reverse E-Auction (D)

By: Kym Lew Nelson, James K. Sebenius and Alex Green

Global consumer products powerhouse LSP has found enormous savings in a trial run of a new competitive bidding tool for their procurement organization known as a reverse e-auction. But when Jen Baldwin is asked to achieve the same savings from her suppliers for a... View Details

Keywords: Reverse E-auctions; Bids and Bidding; Auctions; Complexity; Cost vs Benefits

June 2021
Supplement

Reversing Course on a Reverse E-Auction (B)

By: Kym Lew Nelson, James K. Sebenius and Alex Green

Global consumer products powerhouse LSP has found enormous savings in a trial run of a new competitive bidding tool for their procurement organization known as a reverse e-auction. But when Jen Baldwin is asked to achieve the same savings from her suppliers for a... View Details

Keywords: Reverse E-auctions; Bids and Bidding; Auctions; Complexity; Cost vs Benefits

June 2021
Case

Reversing Course on a Reverse E-Auction (A)

By: Kym Lew Nelson, James K. Sebenius and Alex Green

Global consumer products powerhouse LSP has found enormous savings in a trial run of a new competitive bidding tool for their procurement organization known as a reverse e-auction. But when Jen Baldwin is asked to achieve the same savings from her suppliers for a... View Details

Keywords: Reverse E-auctions; Bids and Bidding; Auctions; Complexity; Cost vs Benefits

18 May 2020
Working Paper Summaries

No Line Left Behind: Assortative Matching Inside the Firm

Keywords: by Achyuta Adhvaryu, Vittorio Bassi, Anant Nyshadham, and Jorge Tamayo; Fashion

January 2012 (Revised January 2014)
Case

Hengdeli: The Art of Coexistence

By: Rohit Deshpandé and Nancy Hua Dai

In October 2011, Zhang Yuping, founder and chairman of Hengdeli, the largest Swiss watch retailer in the world, wondered how to work more closely with its key suppliers—Swatch Group, Richemont Group, LVMH Group, and Rolex Group—to maintain strong growth in the Greater... View Details

Keywords: Supply Chain Management; Apparel and Accessories Industry; Retail Industry; China

November 2009
Case

VF Brands: Global Supply Chain Strategy

By: Gary P. Pisano and Pamela Adams

This case examines VF Brands global supply chain strategy. Historically, VF has used a combination of in-house manufacturing and traditional arms-length sourcing arrangements. At the time of the case, the company is considering a third approach to supplier relations... View Details

Keywords: Global Strategy; Logistics; Supply Chain Management; Partners and Partnerships; Cooperation; Vertical Integration; Apparel and Accessories Industry

March 2019 (Revised June 2019)
Case

Global Sourcing at Nike

By: Nien-hê Hsieh, Michael W. Toffel and Olivia Hull

This case explores the evolution of Nike’s global product sourcing strategy, in particular ongoing efforts to improve working conditions at its suppliers’ factories. When the case opens in July 2018, Vice President of Sourcing Amanda Tucker and her colleagues in Nike’s... View Details

February 1999 (Revised May 1999)
Case

Onsale, Inc.

By: Youngme E. Moon

Onsale has been a pioneer in electronic commerce, offering excess and refurbished goods using an online auction format. The company is now planning to become a player in the highly competitive world of first-run computer merchandise as well. However, unlike other... View Details

Keywords: Business Model; Transformation; Customers; Brands and Branding; Auctions; Network Effects; Strategic Planning; Competitive Strategy; Internet and the Web; Retail Industry

Article

How B2B Companies Can Win Back Customers They've Lost

By: Frank V. Cespedes and León Poblete

Most research and training in sales focus on acquiring new customers. But winning back previous customers is increasingly important: mergers, choice in supply chains, and uncertainty about trade wars mean that B2B customers are constantly re-evaluating relationships... View Details

Keywords: B2B; Customer Reacquisition; Customer Relationship Management

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2024
Working Paper

Open Devices and Slices: Evidence from Wi-Fi Equipment

By: Do Yoon Kim, Roberto Fontana and Shane Greenstein

Prior studies suggest that openness shapes the introduction of new products. This study collects novel data on all routers and subcomponents introduced between 2000 and 2018. We characterize each firm's position in a supply chain as upstream component providers... View Details

Keywords: Open Source Distribution; Product Development; Supply Chain

Research Summary

Overview

Downstream businesses that utilize global suppliers frequently use auditing programs to monitor their suppliers’ working conditions and are often deployed to address reputational concerns associated with procuring from unregulated suppliers. Despite their widespread... View Details

Keywords: Audit Quality; Remote Work; Outsourcing; Econometric Analysis; Switching Costs; Service Operations; Performance Effectiveness; Retail Industry; Service Industry

September 2010 (Revised December 2011)
Case

WildChina: Taking the Road Less Traveled

By: Mukti Khaire, Daniel Isenberg, Victoria Song and Shirley Spence

This case deals with supplier difficulties faced by WildChina—a travel service provider in China. WildChina is a classic case of a company that is trying to bring a local, within-country product to a market outside the country (in this case, travelers to China from... View Details

Keywords: Business Model; Business Startups; Customer Focus and Relationships; Local Range; Globalized Markets and Industries; Supply Chain Management; Conflict Management; Travel Industry; China

12 Apr 2013
HBS Seminar

Gary Frazier, USC Marshall School of Business

Tempur Sealy International

This case explores the long-term relationship between Tempur Sealy (TPX, a mattress manufacturer) and Mattress Firm (MFRM, a bedding retailer and TPX’s largest customer). For almost 20 years, the firms have enjoyed a mutually beneficial and commercially prosperous... View Details

March 2006 (Revised April 2009)
Case

Tecsis: A Global Cleantech Venture Based in Brazil

Bento Koike, founder and CEO of Tecsis Ltda., is facing a number of important decisions. With ups and downs typical of self-funded start-ups, Tecsis has grown to about 1,500 people and over $50 million in revenues with one major customer. Tecsis, located in Brazil, is... View Details

Keywords: Globalized Firms and Management; Cost vs Benefits; Diversification; Emerging Markets; Entrepreneurship; Environmental Sustainability; Volatility; Green Technology Industry; Brazil; United States

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September 2000 (Revised January 2016)
Case

Netflix (2000)

By: E. Scott Mayfield

The CEO of a successful Internet start-up must decide whether to delay the company's initial public offering following a significant decline in the NASDAQ market during the spring of 2000. The company's CFO is asked to reevaluate the company's projected cash flow needs... View Details

Keywords: Business Model; Contracts; Initial Public Offering; Cash Flow; Service Delivery; Financial Strategy; Web Services Industry

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