Sugar - Publications - Faculty & Research

May 2015 (Revised May 2017)
Case

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

By: John A. Quelch and Margaret L. Rodriguez

In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details

Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States

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July 2013
Case

Novozymes: Establishing the Cellulosic Ethanol Value Chain

By: Willy Shih and Sen Chai

As the world's largest producer of industrial enzymes, Novozymes had invested heavily for many years to bio-engineer enzymes that could break down cellulose into fermentable sugar. In 2010, the company had launched what it thought would become a breakthrough product... View Details

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09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

Business School Case 519-010 DayTwo: Going to Market with Gut Microbiome DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize... View Details

Keywords: Dina Gerdeman

16 May 2018
News

Spotify's 'Hateful Conduct' Policy Drags The Music Industry Into The #MeToo Moment

18 Apr 2018
First Look

First Look at New Research and Ideas, April 18, 2018

forthcoming Academy of Management Journal Ideological Misfit? Political Affiliation and Employee Departure in the Private-Equity Industry By: Bermiss, Y. Sekou, and Rory McDonald Abstract—Though organizations are increasingly active participants in the political realm,... View Details

Keywords: Sean Silverthorne

Web

Great American Business Leaders of the 20th Century - Leadership

1966–1980 Sewell L. Avery Montgomery, Ward and Company, 1936–1955 B Earl D. Babst American Sugar Refining, 1915–1937 Jules S. Bache J. S. Bache & Company, 1892–1944 Leo H. Baekeland Bakelite Corporation, 1909–1939 Melvin H. Baker National... View Details

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Podcast - Business & Environment

regenerative agriculture. Today we continue our focus on decarbonizing agricultural products by focusing on lab-grown cotton. Luciano Bueno, founder and CEO of GALY, joins me today to talk about how his biomaterials start-up uses sugar to... View Details

12 Oct 1999
Research & Ideas

It Came in the First Ships: Capitalism in America

commerce, including several hundred from Massachusetts and Rhode Island. The total number of Africans transported to the New World was about 10 million. Their destination was usually Brazil or one of the Caribbean sugar islands, but some... View Details

Keywords: by Thomas K. McCraw

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Sample Student Projects - Institute For Strategy And Competitiveness

Guangdong (2006) Colombia Bogota Software Cluster (2013) The Sugar Cane Cluster in Colombia (2007) Colombia Shrimp Aquaculture (2008) Costa Rica Costa Rica Data Centers (2016) Costa Rica Medical Tourism (2016) Croatia Ship & Boatbuilding... View Details

27 Oct 2015
News

Sweet Success

York chefs. “We had all this land, with about 20,000 old-growth sugar maples and red maples,” relates Turner. “Big picture, this was 2009 and we were newcomers in a rural area where the unemployment rate was 15 percent. We wanted to... View Details

Keywords: Deborah Blagg

01 Mar 2024
News

Case Study: Testing the Waters

Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade

14 Jan 2019
Op-Ed

These 4 CEOs Created a New Standard of Leadership

how food and beverages were impacting consumer health. In early 2007, she launched PepsiCo’s new mission, “Performance with Purpose.” She committed to reduce the sugar and sodium in PepsiCo’s core snacks and sodas, which generated most of... View Details

Keywords: by Bill George; Health; Banking; Food & Beverage; Consumer Products

15 Feb 2024
News

Startup Shepherds

would be a move to the corporate world, until she was presented with the opportunity to invest in and lead Sweetwell, a company developing low-calorie sugar replacement. Since leaving the company in 2011, she’s worked in the... View Details

Keywords: April White

Web

Loeb House | About

Sugar Corporation from 1969 to 1971. Currently chairman of John L. Loeb, Jr., Associates, Inc., Investment Counselors DBA Loeb Rhoades, and a member of numerous corporate boards. John Loeb Jr. also owns Russian Riverbend Vineyards, Ltd.,... View Details

01 Jun 1998
News

Simmons Family Endows Professorship

entrepreneur who founded a major ranching enterprise, a sugar factory, a flour mill, a bank, and a general store. Tibby's father, Laurence, headed one of E.P.'s many successful endeavors, the First National Bank of Layton. Roy and Tibby... View Details

01 Oct 1997
News

Brice Cutrer Jones

regardless of cost. Recounting his early years in this quixotic business, Jones notes, "When I first came to this area, the prospects were not encouraging. No one was growing premium grapes, and I was warned that the climate might be too cold for the fruit to View Details

Keywords: Judith A. Ross

18 Jun 2018
Research & Ideas

Warning: Scary Warning Labels Work!

Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can... View Details

Keywords: by Dina Gerdeman; Advertising; Public Relations

28 Jun 2004
Research & Ideas

How to Avoid a Price Increase

that along to consumers in one form or another, the most common being an increase in the retail price. Other times, they may redesign the product to lower production costs or replace more expensive ingredients with less expensive ingredients (e.g., switching from cane... View Details

Keywords: by Manda Salls

21 Feb 2019
Blog Post

Machine Learning and Behavioral Economics

assignment, before embarking on his MBA, was one of the corporation’s flagship projects - the Baseline Study. The project is a longitudinal study of human health that he describes as “like a Google Earth of the body. By accumulating cross-sectional data – such as blood... View Details

31 Jan 2014
News

Body, Heal Thyself

explains the process to his two young children: Think of your body as needing a recipe book, with each page detailing the directions to produce specific proteins. When a protein goes haywire—as might be the case with diabetes, when insulin needs to be produced to keep... View Details

Keywords: Maureen Harmon; biotech; Health, Social Assistance; Scientific Research and Development Services

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