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Show Results For
- All HBS Web
(1,018)
- People (2)
- News (220)
- Research (590)
- Multimedia (5)
- Faculty Publications (203)
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- 01 Aug 1998
- News
High Honors
an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a View Details
- 24 May 2017
- News
Ilene H. Lang, MBA 1973
within three months became one of the most successful brands of its day. When the company abandoned its plan to take AltaVista public, Lang left. “I didn’t agree with the strategy,” she says... View Details
Keywords: Susan Young
- 11 Mar 2021
- News
Leading with Heart
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Niren Chaudhary (AMP 191, 2016) has spent most of his career in restaurants, working in leadership positions at Yum! Brands and Krispy Kreme Doughnuts before becoming the CEO... View Details
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details
- 22 Feb 2022
- News
Breaking News
retire but also felt a commitment to the communities that their outlets served and hoped to preserve these assets. Like so many owner-publishers around the country, the Healeys found few options: “It’s just very difficult to assemble the financing, and that need for... View Details
- 01 Jun 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details
- 26 Jul 2016
- News
Alumni Capture the Essence of Pokemon GO Craze
can be derived from the phenomenon. To gather alumni thoughts and takeaways, we went on social media with a question: “How can other brands replicate the breakout success of Pokemon GO or can they?” Here are... View Details
Keywords: Arts, Entertainment
- 01 Mar 2023
- News
Case Study: Power Nappy
thriving “pure DTC” brands due to rising customer-acquisition costs, the continued importance of retail, and the reality of Amazon Prime. Few customers purchase in a single channel long-term but rather purchase across channels as needed.... View Details
- 01 Dec 2008
- News
Innovation as P&G’s Key
CHARAN: Drawing on his global consulting experience. LAFLEY: Customers are “the boss.” Photo courtesy Proctor & Gamble What does it take to delight low-income Mexican buyers of sanitary pads? The answer is not a punch line to a poor joke; instead it’s a View Details
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
world," he says. "It shows that our strategies are working, that we're leveraging our core strengths, and that our leadership is focused." According to Lafley, this triangle of success at P&G—strategy, core capability, and leadership—is... View Details
- 01 Sep 2010
- News
Fair Trade
consumers in each market . The incorporation of local ideals concerning skin lightness into global brands provides one example of challenges arising from incorporating local identities into brands. In India, Hindustan Lever’s Fair &... View Details
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
recruits the guest CEOs and serves as moderator for an evening of unscripted, entertaining dialogue about building and championing successful brands. “Our goal each year is to deliver the unexpected, and we do,“ says Gulko, co-host of the... View Details
Keywords: Margie Kelley
- 01 Dec 2015
- News
Launch Codes
but a lot of them,’” says Gernon. After earlier posts in health care tech and brand marketing, Gernon worked with a number of successful startups—including MotherNature.com, which had a $50 million IPO. More... View Details
Keywords: Dan Morrell
- 01 Sep 2012
- News
Who Owns Yoga?
Annelena Lobb, Deshpandé examines the paths of two successful yoga teachers, each with a different approach to practicing and marketing the ancient discipline of yoga. There’s Bikram Choudhury, the founder of Bikram Yoga in America, who... View Details
- 01 Feb 1999
- News
Entrepreneurs Speak at HBS
all. But Branson, whose career began in the late 1960s when he launched a student magazine and then a record company, told the audience that his enterprises all fit the company's brand. He defined the Virgin brand as representing service... View Details
- 18 Jan 2018
- News
Making a Mark in Multicultural Marketing
multimillion dollar investment to launch SUEDE, the first fashion-content-platform brand serving multicultural women. Success at HBS came in and out of the classroom. Mirror Digital got its startup funding... View Details
- 01 Sep 2020
- News
Giving Amazon the Boot
direct-to-consumer brands are bypassing Amazon from the get-go. “What I have learned from talking to hundreds of our merchants is that when they start a business, it’s really an expression of themselves. And it’s important for their... View Details
- 01 Mar 2007
- News
Daniel Vasella
important to the defense side as to the attacking side. Novartis has 138 drugs in its pipeline, more than any of its competitors. How has the company become so successful at creating a culture of innovation? Initially, we spent a lot of... View Details
- 01 Feb 2002
- News
Europe Business Conference Forecasts the Future
Building on the success of last year's inaugural conference, the HBS European Club hosted the second annual Europe Business Conference on the HBS campus November 2-3. The event included some 50 panelists and speakers and drew over 350... View Details