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Show Results For
-
All HBS Web
(962)
- People (2)
- News (242)
- Research (582)
- Multimedia (5)
- Faculty Publications (201)
- 01 Feb 1999
- News
Newman's Own Brand of Charity
With the understated charm that has won him legions of fans on the big screen, Hollywood legend Paul Newman came to HBS in mid-October to talk about his successful second career as a social entrepreneur. During his daylong visit, Newman...
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- 07 Mar 2014
- News
A Brand of Her Own: Estee Lauder
- November 2019 (Revised June 2020)
- Case
Shiseido Acquires Drunk Elephant
By: Jill Avery
On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and...
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Keywords:
Personal Care;
Startup;
Brand Equity;
Brand Valuation;
Brand Value;
Brand Storytelling;
Brand Management;
Brands and Branding;
Valuation;
Marketing;
Marketing Strategy;
Mergers and Acquisitions;
Entrepreneurship;
Business Startups;
Beauty and Cosmetics Industry;
Consumer Products Industry;
United States;
Japan
Avery, Jill. "Shiseido Acquires Drunk Elephant." Harvard Business School Case 520-052, November 2019. (Revised June 2020.)
- 2010
- Working Paper
Quality Provision, Expected Firm Altruism and Brand Extensions
By: Julio J. Rotemberg
This paper studies quality choice in a model where consumers expect firms to act altruistically. It is shown that, under plausible assumptions regarding this altruism and the reaction of consumers to firms that demonstrate insufficient altruism, existing firms (or...
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Keywords:
Brands and Branding;
Consumer Behavior;
Product Development;
Corporate Social Responsibility and Impact;
Quality;
Mathematical Methods
Rotemberg, Julio J. "Quality Provision, Expected Firm Altruism and Brand Extensions." NBER Working Paper Series, No. 15635, January 2010.
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
cannot be attributed to the usual suspects of success: superior business models or cutting edge technology. Holt is interested in what makes identity brands resonate. In his research, he focuses on the best-performing identity brands—the...
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Keywords:
by Martha Lagace
- 28 Mar 2018
- Blog Post
Event Planning for Recruiting Success - Part 1
Hosting a company recruiting event is a great way to build brand awareness and engage with HBS students. At the same time, we know that event planning requires a commitment from your team in preparing materials, securing speakers,...
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Keywords:
All Industries
- 12 Jan 2017
- News
Personalizing Women’s Path to Success
Photos by David Kelly Crow Many women hit a point in their career when they are unsure of which path to take next or even how to move ahead. For some, that inflection point comes mid-career or after a successful run; others are simply...
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Keywords:
Jill Radsken
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
must pay the cost of the marketplace, not the sellers. Sahlman: Scott, can you give us the short version of your career? Randall: After working at Procter & Gamble in brand management and in consumer packaged goods, I got into...
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- 01 Dec 2003
- Research & Ideas
Sometimes Success Begins at Failure
that eventually resulted in a historic windfall for the drug maker soon after it began marketing UK-92,480 under the brand name Viagra. Pfizer was able to develop and launch a wildly successful and...
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- June 2020
- Teaching Note
Shiseido Acquires Drunk Elephant
By: Jill Avery
On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and...
View Details
Keywords:
Brand Management;
Brand Valuation;
Brand Equity;
Brand Value;
Mergers & Acquisitions;
Startup;
DTC;
Brand Portfolio Strategy;
Marketing;
Marketing Strategy;
Brands and Branding;
Mergers and Acquisitions;
Valuation;
Entrepreneurship;
Business Startups;
Beauty and Cosmetics Industry;
Consumer Products Industry;
United States;
Japan;
Asia;
North America
- Research Summary
Rethinking Brand Contamination: How Consumers Maintain Distinction When Symbolic Boundaries Are Breached"
If consumers view their brands as extensions of themselves, what happens when undesirable consumers adopt these same brands? I address this question by examining an issue that is of great concern to managers of high-status brands: the rampant spread...
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- 03 Feb 2013
- News
Ad firms break down formula for success on Super stage
- June 2016 (Revised November 2021)
- Case
Longchamp
By: Jill Avery, Tonia Junker and Daniela Beyersdorfer
Longchamp’s Le Pliage is one of the fashion world’s most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. How much...
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Keywords:
Brand Management;
Luxury Brand;
Brand Positioning;
Product Strategy;
Retailing;
Pricing Strategy;
Marketing;
Brands and Branding;
Marketing Strategy;
Luxury;
Family Business;
Price;
Strategy;
Apparel and Accessories Industry;
Retail Industry;
Consumer Products Industry;
Fashion Industry;
France;
Europe
Avery, Jill, Tonia Junker, and Daniela Beyersdorfer. "Longchamp." Harvard Business School Case 316-086, June 2016. (Revised November 2021.)
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
corporate headquarters. As Howard Schultz once said, successful businesses cannot sustain themselves on exhilarating ideas alone.—Nancy F. Koehn Lasting Dedication Each of the entrepreneurs in Brand New had...
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Keywords:
by Martha Lagace
- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
Cuisine brand more visibility - the company has begun selling soup in individual serving-sized portions, a move Shafir characterizes as "a really big step for us." "Until now," he explains, "we've been mostly selling in bulk to grocery...
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Keywords:
Deborah Blagg
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
take-charge author, the publishing industry, and the business of book clubs to analyze the success of various modes of marketing. Patterson, a former chairman of J. Walter Thompson, published his first mystery novel in 1976 and made...
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- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
A conversation with Nancy Koehn, author of Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell, HBS Press, 2001. "I am just fascinated by the power, the quirks, the determination, and the durability of...
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Keywords:
by Martha Lagace
- 01 Oct 2000
- News
Raymond A. Baxter: Sweet Smell of Success
creating new products for giant brands such as Keebler and Nabisco, Interbake is the oldest producer of Girl Scout cookies and the primary source of ice-cream sandwich wafers in the United States. ABC Bakers, a division of Interbake...
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Keywords:
Julia Hanna
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
efforts in two recent cases, “The Brand Management of Places” and “Israel at 70: Is it Possible to (re)Brand a Country?” Success without a roadmap Government and business leaders hoping to shift the...
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- 21 Mar 2018
- Blog Post
Telling Your Story: How to Create a Powerful Personal Digital Brand
There are many ways one may define a "personal brand," but for Sasha Grinshpun, an HBS career coach and the founder/principal of Sasha360 and Talent Mosaic, there is one unmistakable sign of successful personal branding: the...
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