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All HBS Web
(299)
- News (61)
- Research (158)
- Multimedia (2)
- Faculty Publications (107)
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- 01 Jun 2020
- News
Staying the Course
Within a week of launching a 90-day free trial, subscriptions grew by 3600%. In addition, the company accelerated the release of a new product, originally designed for classroom instructors and now geared to administrators. The recently...
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- 10 Dec 2014
- News
Front-Row Seat
organization, which was renamed the Advisory Board Company in 1983, hit its stride by pioneering a membership model that charged clients an annual subscription rate for reports on the latest research on best practices. In 1997 the...
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- 01 Jun 2017
- News
Case Study: Something New
readers weighed in on a question posed by KitNipBox cofounder and CEO Deena Malkina (MBA 2008): How could the monthly subscription service for cat owners erect sustainable barriers to entry to the market and secure a market leadership...
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April White
- 24 May 2017
- News
Angie Hicks, MBA 2000
mornings building a list of vendors and afternoons knocking on doors, selling $19 subscriptions for the referral service. Averaging only 1–2 per day, the rejection was painful and Oesterle provided pep talks and Kleenex. At some point he...
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Susan Young
- 01 Sep 2016
- News
Case Study: Alumni Advice for a Health Care Startup
family members and stakeholders. Wellthy launched nationwide in September 2015 as a private-pay, direct-to-consumer subscription service, with plans ranging in price from $100 a week for those who need help with finite projects to $200 a...
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- 17 Apr 2015
- News
A Driving Force for a Sustainable World
subscriptions for the service. “I especially find it rewarding as these emerging companies develop projects that, in the long run, will contribute to a better world for the coming generation; they all want to do more and do better with...
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- 01 Dec 2005
- News
A Matter of Opinion
much stronger grasp of business fundamentals, such as how to read a balance sheet, apply price-earnings and other ratios, and be an effective manager generally. One insight he gained was that a Nation reader was really a potential “customer” for life, with “value” far...
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- 01 Sep 2020
- News
Giving Amazon the Boot
founder and editor-in-chief of the online magazine The Business of Fashion, understands the pull of Amazon’s wildly popular Prime subscription service and the fact that it’s the go-to site for most products. “If someone has a very high...
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- 07 Aug 2019
- News
“The Star of the North”
thought, when he came across a brochure for the service a few years back at a reunion. Here, in the library of his alma mater, was one of the broadest set of subscriptions and databases—and the researchers who know how to use them to best...
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Maureen Harmon
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
newspapers rush to post so much of their hard-won content when they survived on newsstand and subscription dollars? Did they really think the dog was going to give back that bone? “The quid pro quo of payment for services rendered...
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- 01 Mar 2018
- News
Making Sense of the Modern Startup
asked his students. The class quickly reached consensus: Parker’s great, the idea is great, the context is pretty good—despite volatile interest rates—but from an investor’s point of view, the deal stinks. Well, true enough—except that because Parker had deferred rent,...
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Jeffrey L. Cruikshank (PMD 51, 1986)
- 01 Jun 2017
- News
Life in Lockdown
business idea. Now. Propped up on her elbows and staring at her laptop as ideas furiously dance in her head, she considers all possibilities. What about a monthly subscription box sent to a woman just before her period? Tampons....
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- 01 Dec 1999
- News
From the Editors
"considerable difficulty" in getting the magazine out on time, had cut the publication schedule to six times a year and set a subscription price of 75¢ a year, which was included in the $2 annual Alumni Association dues. Bates, who...
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Deborah Blagg
- 01 Jun 2014
- News
What’s Next
question, which is linked to the idea of lifelong learning, is one we candidly have had limited success addressing in the past. We've tried short Executive Education programs targeted solely at alumni, extended programming over reunion weekends, View Details
- 13 Sep 2019
- News
Hollywood Ending
big-screen subscriptions for cable or any of the many streaming services, from Amazon to Hulu, that people are consuming in their evening hours—a market against which Whitman says they are not in direct competition. The founders worked...
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