Publications

Publications

Filter Results: (446) Arrow Down

Show Results For

← Page 3 of 446 Results →
  • August 28, 2019
  • Article

How to Make Your Sales Forecasts More Accurate

By: Lou Shipley
Companies need consistently accurate sales forecasts — but unfortunately they are rare. That’s because many companies fail to align their sales and marketing departments, and that alignment is a prerequisite for forecast accuracy. Companies can achieve better alignment... View Details
Keywords: Sales; Forecasting and Prediction; Marketing; Alignment; Technology
Related
  • February 2018
  • Case

Montes Calcados: A Step Ahead

By: James L. Heskett and James T. Kindley
Montes Calçados (MC) is a well-known "fast-fashion" Brazilian manufacturer of casual, but fashionable, shoes for women aged 18–35 in major cities worldwide. To boost its declining revenues, MC must evaluate two growth options: whether to expand distribution online (at... View Details
Keywords: Brands and Branding; Distribution Channels; Growth and Development Strategy; Marketing Strategy; Global Range; Apparel and Accessories Industry; Retail Industry
Related
  • Article

A Better Way to Assess Managerial Performance

By: Mihir Desai, Mark Egan and Scott Mayfield
Total shareholder return (TSR) has become the definitive metric for gauging performance. Unlike accounting measures such as revenue growth or earnings per share that reflect the past, TSR is based on share price and thus captures investor expectations of what will... View Details
Keywords: Total Shareholder Return; Buybacks; Core Operating Shareholder Return; Management; Operations; Performance; Measurement and Metrics
Related
  • 2016
  • Working Paper

Towards a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition

By: Gary P. Pisano
The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971), attempts to... View Details
Keywords: Competitive Advantage
Related
  • December 2016
  • Article

Impact Investing: A Brief History

By: Brian Trelstad
Over the last decade, impact investing has become an increasingly-discussed topic in the realms of both business and public policy. Impact investors are motived by a desire to advance social or environmental goals and an intuition that pursuing two goals at once -... View Details
Keywords: Impact Investing; Investment; Ethics; Strategy
Related

    Levers of Control

    Based on a ten-year examination of control systems in over 50 U.S. businesses, this book broadens the definition of control and establishes a critical bridge between the disciplines of strategy and accounting and control. In addition to the more traditional diagnostic... View Details
    • 01 Nov 2021
    • News

    Arrogant Leaders Continue to Rise. Here’s How to Deal with One

    • October 2017
    • Article

    Toward a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition

    By: Gary P. Pisano
    The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971, The Concept... View Details
    Keywords: Business Admnistration; Market Structure; Firm Structure; Market Efficiency; Competency and Skills; Organizational Structure; Strategy
    Related
    • 08 Jul 2008
    • First Look

    First Look: July 8, 2008

    and practice are discussed. Download the revised paper: http://www.hbs.edu/research/pdf/08-080.pdf   PublicationsShould You Invest in the Long Tail? Author:Anita Elberse Periodical:HBS Centennial Issue. Harvard Business Review 86, nos. 7/8 (July-August 2008): 88-96... View Details
    Keywords: Martha Lagace
    • August 2004 (Revised September 2005)
    • Case

    Canyon Ranch

    By: Lynda M. Applegate and Gabriele Piccoli
    How should Canyon Ranch leverage its uniqueness in the face of increasing competition and an entrenched customer definition of the firm? The firm is attempting to create demand for return visits and foster the customization and personalization of the Canyon Ranch... View Details
    Keywords: Customer Relationship Management; Information Technology; Growth and Development Strategy; Competitive Strategy; Experience and Expertise; Analytics and Data Science; Customization and Personalization
    Related
    • August 2016 (Revised June 2018)
    • Teaching Note

    VMD Medical Imaging Center

    By: Susanna Gallani and Eva Labro
    VMD Medical Imaging Center addresses a number of issues related to the role of costing systems in organizations and the challenges impacting their design and maintenance as the organization grows and develops over time. This teaching note begins by offering detailed... View Details
    Keywords: Strategy; Cost Management; Management Systems
    Related
    • 2017
    • Working Paper

    Cluster Mapping as a Tool for Development

    By: Christian H.M. Ketels
    This report builds on the foundational work on cluster mapping that Prof. Michael E. Porter has led at the Institute for Strategy and Competitiveness (ISC), Harvard Business School over the last two decades. He launched the U.S. Cluster Mapping Initiative in the late... View Details
    Keywords: Industry Clusters; Development Economics
    Related
    • 29 May 2012
    • First Look

    First Look: May 29

    defines an explicitly formulated "strategy" as the smallest set of choices and decisions sufficient to guide all other choices and decisions, which formally captures the idea of strategy as a plan boiled down to its most... View Details
    Keywords: Sean Silverthorne
    • June 2001 (Revised October 2001)
    • Case

    Netonomy

    A new software product enables wireless telcos to offer a self-service customer service solution, lowering costs and improving service levels. Discusses the definition of good self-service. Examines how the company should prioritize its growth opportunities and what... View Details
    Keywords: Internet and the Web; Service Delivery; Applications and Software; Globalization; Customer Focus and Relationships; Growth and Development Strategy; Information Technology Industry; Service Industry
    Related
    • 2015
    • Working Paper

    A Normative Theory of Dynamic Capabilities: Connecting Strategy, Know-How, and Competition

    By: Gary P. Pisano
    The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971), attempts to... View Details
    Keywords: Competitive Advantage; Organizations
    Related
    • December 2000 (Revised January 2001)
    • Background Note

    Promise of Functional Foods, The

    By: Ray A. Goldberg, Carin-Isabel Knoop and Laure Mougeot Stroock
    This case presents a definition of functional foods or nutraceuticals (food or food ingredients that could provide a health benefit beyond the traditional nutrients they contain), a description of some of the major obstacles to their commercialization and... View Details
    Keywords: Food; Private Sector; Public Sector; Health; Product Development; Production; Commercialization; Food and Beverage Industry; Pharmaceutical Industry
    Related
    • Teaching Interest

    Leading Difference

    By: Frances X. Frei

    Leading Difference fundamentally challenges our view of the type of leadership that is needed in a world that is increasingly divided and in organizations that are increasingly diverse. Inclusion, in such a world, is an organizational advantage that is fundamental... View Details

    • 2016
    • Report

    Review of Competitiveness Frameworks: An Analysis Conducted for the Irish National Competitiveness Council

    By: Christian H.M. Ketels
    The report reviews recent research on competitiveness as well as the use of competitiveness frameworks applied in leading international competitiveness rankings and in national competitiveness assessments. The report includes four main parts: The initial chapter... View Details
    Keywords: Competitiveness; Competition; Analysis
    Related
    • 04 Nov 2011
    • Working Paper Summaries

    Multi-Sided Platforms

    Keywords: by Andrei Hagiu & Julian Wright
    • January 2006 (Revised October 2007)
    • Background Note

    Managing Networked Businesses: Course Overview for Students

    By: Thomas R. Eisenmann
    Provides an overview for students of the MBA elective course Managing Networked Businesses (MNB). MNB focuses on management challenges in businesses that exhibit network effects. The first section of the note explains that such businesses comprise a large and growing... View Details
    Keywords: Business Model; Capital Structure; Business or Company Management; Network Effects; Organizational Design; Business and Government Relations; Social and Collaborative Networks; Competitive Strategy
    Related