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  • March 2011
  • Module Note

Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay

By: David J. Collis
This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay — the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation —... View Details
Keywords: Price; Demand and Consumers; Competitive Advantage; Management Analysis, Tools, and Techniques; Market Participation; Segmentation
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  • 19 May 2022
  • News

Cratering Markets Blowing a Bigger Hole in Consumer Psychology

  • 13 Jun 2011
  • News

Milan hit in troubled investment climate

  • June 2001
  • Case

Bedrock Productions

By: Michael J. Roberts and Michael L. Tushman
Describes a young Web consulting firm going through a very rapid period of growth in late 1999 and 2000. The founder/CEO sees himself as a strategist and marketer who is less well-suited to the operational details, that are expanding as the firm grows. A president is... View Details
Keywords: Leadership Development; Management Teams; Change Management; Managerial Roles; Consulting Industry
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  • 14 Aug 2024
  • Video

2024 BiGS Global Leadership Roundtable in Washington, D.C.: A conversation with changemakers

  • Research Summary

Masters of Strategy

By: David B. Yoffie

Over the last two decades, Professor Yoffie has written numerous cases on Intel, Microsoft, and Apple. In a new research project with Professor Michael Cusumano of MIT, the authors are examining what made Andy Grove of Intel, Bill Gates of Microsoft, and Steve Jobs... View Details

    The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World (HBS Press; Boston 2003)

     

    FOR EXECUTIVES, strategists, and students of technology-driven industries, this is a powerful playbook for the high-stakes innovation game. The market is full of fluctuating, and seemingly illogical, fortunes: A long shot like eBay catches fire, while a... View Details

    • October 2007 (Revised January 2009)
    • Background Note

    Analyzing Relative Costs

    By: Hanna Halaburda and Jan W. Rivkin
    Introduces students to the technique of relative cost analysis, a core technique of strategists. Among the intricate quantitative analyses that strategists undertake, relative cost analysis may be the most common. The goal of a relative cost analysis is simply to... View Details
    Keywords: Cost; Management Analysis, Tools, and Techniques; Mathematical Methods; Competition; Competitive Advantage
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    • April 2008 (Revised July 2011)
    • Background Note

    Strategic Decline

    By: David J. Collis and Jan W. Rivkin
    This note first documents the facts around the sustainability of competitive advantage. It then observes that the demise of a previously successful strategy, in the first instance, often comes from some change in the external environment. It, therefore, characterizes... View Details
    Keywords: Competitive Advantage; Strategy; Situation or Environment; Organizational Change and Adaptation
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    • 19 Dec 2018
    • News

    When Your Moon Shots Don’t Take Off

    • Research Summary

    Current Research

    Kevin P. Coyne has taught classes in undergraduate, MBA, and executive education programs at a wide variety of schools, as well as company training programs. His current research interests include:

    Sustainable Competitive... View Details

    • 02 Aug 2011
    • First Look

    First Look: August 2

    decades ago—hinge on a specific and therefore partial interpretation of competition. The result is an equally partial picture of the strategist's job. The problem lies not in what strategists are trained to do: Porter's perspective is... View Details
    Keywords: Sean Silverthorne
    • 15 Nov 2016
    • Working Paper Summaries

    Algorithmic Foundations for Business Strategy

    Keywords: by Mihnea Moldoveanu
    • 01 Nov 2006
    • News

    Porter and Teisberg put Health Care on the CEO's Agenda

    • November 2021 (Revised January 2022)
    • Case

    Nicole M. Jones and The Hangar℠: Delta Air Lines' Global Innovation Center

    By: Linda A. Hill and Emily Tedards
    In 2016, Nicole M. Jones was hired to lead The Hangar, Delta Air Lines’ new innovation center in Atlanta, Georgia. Delta’s leadership had intended for The Hangar to catalyze a new approach to innovation at the company. After conducting three months of research on... View Details
    Keywords: Innovation Lab; Breakthrough Innovation; Biometric Technology; Innovation and Invention; Leadership; Innovation and Management; Collaborative Innovation and Invention; Innovation Strategy; Technological Innovation; Georgia (state, US)
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    • September–October 2020
    • Article

    The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections

    By: Lingling Zhang and Doug J. Chung
    This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign... View Details
    Keywords: Multi-channel Marketing; Ground Campaigning; Political Campaigns; Discrete-choice Model; Instrumental Variables; Political Elections; Marketing Channels; Advertising; United States
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    • 06 Dec 2013
    • News

    The Blockbuster Movie Model That Ate Hollywood

    • Research Summary

    Organizations with Dual Competitive Advantage

    A close examination of several leading US service firms illustrates an unusual competitive phenomenon in that these firms are both cost and service leaders in their industries. My research documents this phenomenon, critically analyzing it in light of strategic and... View Details
    • January 2002 (Revised April 2015)
    • Background Note

    A Note on Maneuvering in War and Negotiation

    By: Michael Wheeler and Gillian Morris
    Military metaphors are commonplace in business writing about strategy, but they are rarely used in the negotiation literature. This case takes the Marine Corps philosophy of warfighting and compares it with the tactics and techniques of effective negotiators. Some of... View Details
    Keywords: Negotiation Tactics; Situation or Environment; Conflict and Resolution; War; Adaptation
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    • September 2017 (Revised July 2023)
    • Case

    Adaptive Platform Trials: The Clinical Trial of the Future?

    By: Ariel D. Stern and Sarah Mehta
    In July 2017, Dr. Brian M. Alexander, president and CEO of the AGILE Research Foundation, was preparing to launch a new type of clinical trial—an adaptive platform trial—to study potential therapies for glioblastoma (GBM), an aggressive form of brain cancer.... View Details
    Keywords: Clinical Trials; Cancer; Adaptive Platform Trials; Platform Trials; Adaptive Trials; Glioblastoma; Health; Health Care and Treatment; Health Testing and Trials; Business Strategy; Innovation Strategy; Health Industry; United States
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