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January 2020
Case

Sunset Limited or Full Speed Ahead? Amtrak Talks to Congress

By: John D. Macomber

Richard Anderson took the helm of Amtrak in 2017 after leading a successful turnaround at Delta Airlines. Amtrak is a US state owned enterprise with about $3.5 bn in annual revenue (and a large operating loss) that is responsible for substantial segments of passenger... View Details

Keywords: Railroad; Passenger Transportation; Urbanization; Cities; U.S. Congress; Infrastructure; Transition; Transportation; Rail Transportation; Climate Change; Urban Scope; Strategic Planning; Business and Government Relations; Rail Industry; United States

August 2019 (Revised September 2019)
Case

Dirk Nowitzki: Changing the Game

By: Boris Groysberg, Sascha L. Schmidt and Evan M.S. Hecht

NBA Superstar Dirk Nowitzki was unsure whether the 2018–2019 season would be his last as an NBA player. He had not faced such uncertainty since 1998, when he had navigated a difficult decision regarding the timing of his move to the NBA. He also did not know what he... View Details

Keywords: Career Decisions; Career Journey; ＂Sports Organizations,; Mentoring; Retirement; Sports; Performance; Training; Personal Development and Career; Sports Industry; United States

January 15, 2019
Article

Is Your Company's Strategy Aligned with Your Ownership Model?

The legacy of Vanguard founder John Bogle has brought attention to the transformative influence of ownership structures within the business world. Bogle's revolutionary insight into the limitations of active fund management led to the widespread adoption of index... View Details

Keywords: Ownership Type; Business Strategy; Organizational Structure; Strength and Weakness; Competitive Advantage

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January 2019
Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman

In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details

Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy

September 2018 (Revised April 2019)
Case

Sigfox: Building a Global IoT Network

By: Rajiv Lal, Mette Fuglsang Hjortshoej and Emilie Billaud

In 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to... View Details

Keywords: Internet Of Things; Business Startups; Entrepreneurship; Transition; Information Technology; Business Strategy; Internet and the Web; Technology Adoption; Technology Industry; Telecommunications Industry; France; Europe

May–June 2018
Article

Layoffs That Don't Break Your Company: Better Approaches to Workforce Transition

By: Sandra J. Sucher and Shalene Gupta

Today layoffs have become companies’ default response to the challenges created by advances in technology and global competition. Yet research shows that job cuts rarely help senior leaders achieve their goals. Too often, they’re done for short-term gain, but the cost... View Details

Keywords: Job Cuts and Outsourcing; Organizational Change and Adaptation; Employees; Transition; Strategic Planning

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January 2018
Case

Tomer Zvulun and The Atlanta Opera: At Crossroads (A)

By: Michael L. Tushman and Kerry Herman

In 2017, Tomer Zvulun, the CEO and artistic director of The Atlanta Opera, was considering next steps. Zvulun had adapted quickly to the new, dual role of chief executive and artistic director, although there had been a steep learning curve. As he gained traction, the... View Details

Keywords: Innovation; Explore/Exploit; Ambidexterity; Zvulun; Opera; Strategy; Talent; Talent Management; Non-profit; Leadership Transition; Organizational Behavior; Leadership; Innovation and Invention; Talent and Talent Management; Arts; Strategic Planning; Fine Arts Industry

November 2017
Case

Outrageous Ambition: Duke University

By: William C. Kirby and Yuanzhuo Wang

Duke University had grown from a one room schoolhouse in rural North Carolina in 1859 to one of the leading research universities in the U.S. and the world. Since the late 1950s, Duke’s leaders had consciously used the process of strategic planning to guide the... View Details

August 2017 (Revised May 2019)
Case

Hilti (A): Fleet Management?

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer

This case explores the strategic decision-making process of premium power tools manufacturer Hilti in 1999, when the company was considering implementing a fleet management system in the construction industry. Fleet management would involve a shift from selling power... View Details

June 2017 (Revised May 2018)
Supplement

Hilti Fleet Management Video Supplements

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer

This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new... View Details

May 2017 (Revised May 2019)
Supplement

Intuit: QuickBooks (B)

By: David Yoffie and Nicole Tempest Keller

This short case updates the earlier Intuit case on transitioning from a product company into a platform company. In addition to providing information on the recent successes and challenges of the business, it also explores a new challenge of building a platform with a... View Details

Keywords: Platform; Strategic Transition; Strategy; Digital Platforms; Transition

May 2017
Teaching Note

Hilti Fleet Management (A) and (B)

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer

These notes are meant to accompany Hilti Fleet Management (A): Turning a Successful Business Model on Its Head (717-427) and Hilti Fleet Management (B): Towards a New Business Model (717-465).
This case explores the introduction of fleet management in the... View Details

May 2017 (Revised September 2018)
Case

Hilti Fleet Management (A): Turning a Successful Business Model on Its Head

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer

This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new... View Details

September–October 2016
Article

Growing New Corporate Businesses: From Initiation to Graduation

By: Sebastian Raisch and Michael Tushman

Large companies initiate many new businesses, but few of them reach scale. The ambidexterity literature describes how companies create exploratory businesses, but says little about how they subsequently scale these businesses. The strategy literature uses real option... View Details

Keywords: Ambidexterity; Comparative Case Study; Corporate Venturing; Exploration; Organization Design; Real Option Theory; Organizational Design; Corporate Strategy; Corporate Entrepreneurship

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February 2013 (Revised December 2015)
Case

Groom Energy Solutions: Selling Efficiency

By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice

Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details

Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Energy Industry; Green Technology Industry; Technology Industry; Utilities Industry; United States; Boston

2012
Case

ChemChina

By: F. Warren McFarlan, Donghong Li, Lei Li and Hong Zhang

ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion... View Details

Keywords: Reorganization; Strategy; China; China

2012
Teaching Note

ChemChina (TN)

By: F. Warren McFarlan, Donghong Li, Lei Li and Hong Zhang

ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion... View Details

Keywords: Reorganization; Strategy; China; China

2011
Case

China Merchants Bank in Transition

By: F. Warren McFarlan, Guoqing Chen and Ziqian Zhao

This case depicts China Merchants Bank's second strategic transformation. In the 90's, China Merchants Bank creatively introduced an all-in-one-card and an all-in-one-net based on IT systems and network, enabling itself to expand nationwide. By successfully entering... View Details

Keywords: Commercial Banks; Credit Cards; Strategy; Transformations; Information Technology; Banking Industry; China

2011
Teaching Note

China Merchants Bank in Transition (TN)

By: F. Warren McFarlan, Guoqing Chen and Ziqian Zhao

This case depicts China Merchants Bank's second strategic transformation. In the 90's, China Merchants Bank creatively introduced an all-in-one-card and an all-in-one-net based on IT systems and network, enabling itself to expand nationwide. By successfully entering... View Details

Keywords: Commercial Banks; Credit Cards; Strategy; Transformations; China; Banking; Information Technology; Banking Industry; China

January 2009
Article

From Regional Star to Global Leader

By: Nitin Nohria

Yang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets—a critical avenue for growth, given that sales in the... View Details

Keywords: Communication Strategy; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Leadership Development; Management Teams; Emerging Markets; Product Development; Beauty and Cosmetics Industry; China; Paris

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