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  • 19 May 2021
  • Blog Post

Instagram Takeover - Ja’ Saint-Tulias (MBA 2022)

Ja’ Saint-Tulias (MBA 2022) is a forward-thinking, aspiring digital beauty marketing leader, and storyteller with an extensive background in chemical engineering and entrepreneurship from Michigan State University. Since she was a little... View Details
  • October 17, 2023
  • Article

10 Emotions That Are Undervalued in the Workplace

By: Frances X. Frei and Anne Morriss
In their new book, Move Fast and Fix Things, Frances Frei and Anne Morriss outline five strategies to help leaders tackle their hardest problems and quickly make change. Their fourth strategy is about telling a compelling story about the change you need to... View Details
Keywords: Emotions; Organizational Change and Adaptation; Business or Company Management; Leading Change
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  • January 2015 (Revised May 2023)
  • Technical Note

FIELD Global Immersion: Orchestrating a Compelling Presentation

By: Jill Avery
This note was written to help you organize and orchestrate your FIELD Global Immersion final project presentation to your global partner. It is designed to illustrate ways to make your final presentation persuasive, inspiring, and powerful — a presentation with... View Details
Keywords: Presentation Skills; Communication; Communication Intention and Meaning; Communication Strategy; Interpersonal Communication; Management Skills
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  • 17 Sep 2024
  • Cold Call Podcast

Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

Keywords: Re: Hise O. Gibson; Food & Beverage; Tourism
  • 2016
  • Chapter

Luxury Branding Research: New Perspectives and Future Priorities

By: Anat Keinan, Sandrine Crener and Silvia Bellezza
Several major trends have changed the landscape for luxury brands. These shifts include the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less... View Details
Keywords: Luxury; Brands and Branding
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  • 2010
  • Book

Different: Escaping the Competitive Herd

By: Youngme Moon
Every few years a book-through a combination of the author's unique voice, storytelling ability, spirit, and insight-simply breaks the mold. Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an... View Details
Keywords: Communication Intention and Meaning; Entrepreneurship; Innovation and Invention; Marketing; Creativity; Competition
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  • January 2018 (Revised October 2019)
  • Case

Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

By: Jill Avery
A 16th century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo da... View Details
Keywords: Brands; Brand Valuation; Art Collector; Arts Marketing; Auction House; Auctions; Luxury Brand; Luxury Consumers; Luxury Goods; Marketing; Valuation; Marketing Strategy; Arts; Luxury; Value; Brands and Branding; Fine Arts Industry; Italy; United Kingdom; Europe; United States; United Arab Emirates
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  • 2021
  • Working Paper

Expanding the Entrepreneurial Cultural Toolkit: The Temporal Interplay of the Substantive and the Symbolic

By: Rebecca Karp and Siobhan O'Mahony
Much research shows how entrepreneurs leverage symbolic toolkits via storytelling and narratives to convince resource providers of their venture’s legitimacy. Although investors’ legitimacy concerns may be initially met with symbolic actions, it is unclear whether... View Details
Keywords: Entrepreneurial Sales; Entrepreneurship And Strategy; Entrepreneurship; Technological Innovation; Customers; Acquisition
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  • 2022
  • Book

Deep Purpose: The Heart and Soul of High-Performance Companies

By: Ranjay Gulati
This book offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent... View Details
Keywords: Purpose; Business And Society; Organizations; Mission and Purpose; Performance Effectiveness; Organizational Culture
Related
  • Program

Creating Brand Value

curating, and managing successful brands. Details Establish brands that resonate with today's consumers Evaluate brands from the consumer's point of view to uncover their sources of value Employ effective brand storytelling Capitalize on... View Details

    Jill J. Avery

    Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

    Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage
    • 20 Jun 2023
    • Research & Ideas

    Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories

    statistic over a story. “In the moment people receive information, they usually understand that statistics tend to be more informative than stories,” Graeber says. “But after a day, stories are simply more memorable.” Beware extreme stories Still, the gap between View Details
    Keywords: by Scott Van Voorhis
    • 14 Feb 2022
    • Research & Ideas

    Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

    admitted they were struggling. Adept storytellers. Transparent communication and storytelling have never been so critical to leading. Authentic conversations go a long way toward engaging employees and fostering ownership. Data and... View Details
    Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology
    • 18 Jul 2023
    • News

    The First Five Years: Brooke Biederman (MBA 2019)

    What inspired you to launch Forby Entertainment Partners? I started working on film and TV shoots in New York City during college. My first boss, an executive producer, recommended Edward Jay Epstein’s book, The Hollywood Economist: The Hidden Financial Reality Behind... View Details
    Keywords: Robert Bochnak
    • Web

    Podcast - Business & Environment

    Makower @ Greenbiz 09 OCT 2024 | Climate Rising This is the fourth episode in our series on business and climate change in the media and entertainment industry, where we’re diving into the business of news and storytelling around climate... View Details
    • 07 Jul 2022
    • HBS Case

    How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

    a second location in Gowanus. That location was a huge success, too, with total sales of $1.4 million. The Disney partnership The couple dared to dream that they could one day develop into a household name like Ben & Jerry’s, which had similar homegrown roots and a... View Details
    Keywords: by Pamela Reynolds
    • 07 Feb 2017
    • Research & Ideas

    The Right Way to Cry in Front of Your Boss

    did not provide any information about why they were distressed. For the second experiment, students at the Harvard Decision Science Lab were paired as storyteller and listener. Storytellers were asked to... View Details
    Keywords: by Roberta Holland
    • 03 May 2017
    • HBS Seminar

    Seth Stephens-Davidowitz, The New York Times and Wharton, University of Pennsylvania

    • 01 Sep 2023
    • News

    Solving for Z

    With nearly 20 years of experience as a senior human resources executive, Matthew Breitfelder (MBA 2002) has seen a lot of change in the corporate talent space. But what’s happening now looks like a tectonic generational shift. From his perch as global head of human... View Details
    Keywords: Alexander Gelfand; Illustrations by Doug Chayka; Administration of Human Resource Programs; Government
    • 04 Jan 2022
    • Research & Ideas

    Scrap the Big New Year's Resolutions. Make 6 Simple Changes Instead.

    it’s not too late to pick up classic works of literature—he especially likes Jane Austen—as a way to practice putting yourself in someone else’s shoes. “Their shoes probably stink, but that’s what you need to do,” he says. 5. Watch the top 10 speeches of all time View Details
    Keywords: by Kristen Senz