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- Faculty Publications (11)
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- All HBS Web (62)
- Faculty Publications (11)
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
consumers had initially tried their product or service, earning their repeat business and their loyalty by creating trust between the product, the company, and the consumer. To me, that is the strategic essence of a great brand: For a... View Details
Keywords: by Martha Lagace
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
dashboard, "indirect goals" that help predict and explain financial performance beyond the "direct goal" of profit. These might include the speed of aircraft turnaround in the airline industry, the conversion rate of people entering a View Details
Keywords: by James Heskett
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
industry, which reached global sales of $1.9 trillion in 2019. Even before the pandemic, roughly 28 percent of global apparel transactions were happening online. At the same time, many brands had closed their physical stores in the... View Details
- 26 Jun 2025
- News
The Vinyl Revival
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Caren Kelleher (MBA 2010) was at HBS, she started managing bands, mainly as a way to stay involved in an industry that she loved. It was right... View Details
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
(Most of these are probably unprofitable as well, according to Gottfredson and Aspinall.) As Getches puts it, "getting out of a convenience store isn't so convenient anymore." Can we have too much freedom of choice in products... View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
a common misconception that people who buy niche products will have greater loyalty to them," Elberse says. "But I bet that the average viewer who likes to purchase classic black-and-white movies also tends to watch hits like... View Details
- 01 Jun 2014
- News
Screen Saver
take a company rooted in its history, in one kind of business, and develop a strategy and execution around migrating that experience from the traditional venue of our retail stores into new business areas and channels of distribution,"... View Details
- 05 Feb 2008
- First Look
First Look: February 5, 2008
prices do not incorporate news involving related firms, generating predictable subsequent price moves. A long/short equity strategy based on this effect yields monthly alphas of over 150 basis points, or over 18 percent per year. Loyalty... View Details
Keywords: Martha Lagace
- 24 Oct 2024
- Research & Ideas
With Millions of Workers Juggling Caregiving, Employers Need to Rethink Support
understandable. They’re running complicated operations; they can’t let every store manager make their own decisions, not only because it would be chaos, but also because if somebody in Topeka is getting fired, but a person who did the... View Details
Keywords: by Christine Pazzanese, Harvard Gazette
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
customers' college-savings accounts. Firms like Salomon Smith Barney that manage these new so-called "529" savings plans would invest the rebates and maintain records showing enrolled families how much they had earned toward future education expenses—one of... View Details
Keywords: by John S. Rosenberg
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
customer loyalty has remained stubbornly consistent for forty years. Holt showed how the value of the hillbilly allegory was destroyed by the hippie counterculture in the late Sixties. Mountain Dew responded with a new "redneck... View Details
Keywords: by Martha Lagace
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
beginning. Before Roshan launched, demand for its service was so high that a prelaunch informational leaflet began selling in the Kabul bazaar for $1. Police were called in to control the crowds waiting outside Roshan’s flagship store in... View Details
Keywords: Julia Hanna
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
consumers trust a platform, revealing acceptable information flows increases ad effectiveness. Studies 5a and 5b, conducted in the field with a loyalty program website (i.e., a trusted platform), demonstrate this benefit of transparency.... View Details
Keywords: Sean Silverthorne
- 10 Jan 2005
- Research & Ideas
The Knowledge Coach
"Deep smarts," as Harvard Business School professor emerita Dorothy Leonard and collaborator Walter Swap see the term, is the intuition, judgement, and knowledge, both explicit and tacit, that is stored in the heads and hands of... View Details
Keywords: by Dorothy Leonard & Walter Swap
- 20 Jan 2015
- First Look
First Look: January 20
dampen competition, both online and in-store, and its effectiveness in this respect depends on the decision-making stage of various consumers and the heterogeneity of their preference for the online vs. store channels. Surprisingly,... View Details
Keywords: Sean Silverthorne
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- Web
Print View - Course Catalog
technological changes such as mobile ordering, delivery and advanced loyalty programs. We’ll also consider how restaurateurs are developing asset light models providing consumers with increasing choices among brick-and-mortar restaurants... View Details