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(419)
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- Faculty Publications (96)
Show Results For
- All HBS Web
(419)
- People (1)
- News (78)
- Research (221)
- Events (5)
- Multimedia (5)
- Faculty Publications (96)
- January 2023
- Article
Calculators for Women: When Identity-Based Appeals Backfire
By: Tami Kim, Kate Barasz, Michael I. Norton and Leslie K. John
From “Chick Beer” to “Dryer Sheets for Men,” identity-based labeling is frequently deployed by marketers to appeal to specific target markets. Yet such identity appeals can backfire, alienating the very consumers they aim to attract. We theorize and empirically... View Details
Keywords: Categorization Threat; Stereotypes; Identity; Labels; Gender; Perception; Consumer Behavior
Kim, Tami, Kate Barasz, Michael I. Norton, and Leslie K. John. "Calculators for Women: When Identity-Based Appeals Backfire." Special Issue on Racism and Discrimination in the Marketplace edited by Samantha N. N. Cross and Stephanie Dellande. Journal of the Association for Consumer Research 8, no. 1 (January 2023): 72–82.
- September 2019 (Revised June 2021)
- Case
Dove and Real Beauty: Building a Brand with Purpose
By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details
Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation
Kramer, Mark R., Myriam Sidibe, and Gunjan Veda. "Dove and Real Beauty: Building a Brand with Purpose." Harvard Business School Case 720-361, September 2019. (Revised June 2021.)
- November 2012
- Article
An Age Penalty in Racial Preferences
By: Deborah A. Small, Devin G. Pope and Michael I. Norton
We document an age penalty in racial discrimination: charitable behavior toward African American children decreases-and negative stereotypical inferences increase-with the age of those children. Using data from an online charity that solicits donations for school... View Details
Keywords: Stereotyping; Charitable Giving; Prejudice; Prosocial Behavior; Philanthropy and Charitable Giving; Age; Race; Prejudice and Bias
Small, Deborah A., Devin G. Pope, and Michael I. Norton. "An Age Penalty in Racial Preferences." Social Psychological & Personality Science 3, no. 6 (November 2012): 730–737.
- June 2003
- Article
Waning of Stereotypic Perceptions in Small Groups: Identity Negotiation and Erosion of Gender Expectations of Women.
By: William B. Swann Jr., Virginia S.Y. Kwan, Jeffrey T. Polzer and Laurie P. Milton
Swann, William B., Jr., Virginia S.Y. Kwan, Jeffrey T. Polzer, and Laurie P. Milton. "Waning of Stereotypic Perceptions in Small Groups: Identity Negotiation and Erosion of Gender Expectations of Women." Social Cognition 21, no. 3 (June 2003): 194–212.
- Article
Backlash Against Male Elementary Educators
By: Corinne A. Moss-Racusin and Elizabeth R. Johnson
We investigated the existence, nature, and processes underscoring backlash (social and economic penalties) against men who violate gender stereotypes by working in education, and whether backlash is exacerbated by internal (vs. external) behavioral attributions.... View Details
Moss-Racusin, Corinne A., and Elizabeth R. Johnson. "Backlash Against Male Elementary Educators." Journal of Applied Social Psychology 46, no. 7 (July 2016): 379–393.
- 2022
- Working Paper
The Impact of the COVID-19 Pandemic on the Satisfaction of Workers in Low-Wage Jobs
How did job satisfaction change during the pandemic for workers in low-wage jobs, and how did workers’ experiences compare to those in professional jobs? Using nationally representative survey data, we show that the pandemic increased the dissatisfaction of workers in... View Details
Keywords: Low-Wage Jobs; COVID-19 Pandemic; Pay; Job Satisfaction; Income Inequality; Stereotypes; Satisfaction; Compensation and Benefits; Working Conditions
Johnson, Elizabeth R., and Ashley V. Whillans. "The Impact of the COVID-19 Pandemic on the Satisfaction of Workers in Low-Wage Jobs." Harvard Business School Working Paper, No. 23-001, July 2022.
- Research Summary
Interpersonal Communication & Human-Computer Interaction
This stream of research, combining methods from experimental psychology and natural language processing, investigates behaviors that improve interpersonal communication. In our paper on question-asking published in Journal of Personality and Social Psychology,... View Details
- Research Summary
Overview
Professor Coffman studies the sources of gender gaps in economically-important contexts. Her work focuses on the role of beliefs: how do stereotypes bias the beliefs that individuals hold about themselves (and others), and how do these biased beliefs shape... View Details
- July 2024
- Article
A (Dynamic) Investigation of Stereotypes, Belief-Updating, and Behavior
By: Katherine B. Coffman, Paola Ugalde Araya and Basit Zafar
Many decisions—such as what educational or career path to pursue—are dynamic in nature, with individuals receiving feedback at one point in time and making decisions later. Using a controlled experiment, with two sessions one week apart, we analyze the dynamic effects... View Details
Keywords: Feedback; Beliefs; Stereotypes; Self-assessment; Gender Gap; Gender; Equality and Inequality; Perception; Decision Choices and Conditions
Coffman, Katherine B., Paola Ugalde Araya, and Basit Zafar. "A (Dynamic) Investigation of Stereotypes, Belief-Updating, and Behavior." Economic Inquiry 62, no. 3 (July 2024): 957–983.
- October 2015 (Revised January 2017)
- Exercise
Gender at Work
By: Boris Groysberg and Colleen Ammerman
Groysberg, Boris, and Colleen Ammerman. "Gender at Work." Harvard Business School Exercise 416-026, October 2015. (Revised January 2017.)
- 2013
- Work/Family
Pamela Stone Speaks at the 2013 Gender & Work Symposium
- Research Summary
Cognitive Biases in Hiring Discrimination, with Christopher Winship and Andras, 2008-Present
- Research on stereotyping and employment discrimination
- Field study with Human Resources professionals
- 2013
- Stereotypes
Toni Schmader Speaks at the 2013 Gender & Work Symposium
- Research Summary
Research Assistant to Christopher Winship, Harvard Sociology, 2007-2008
- Research on stereotyping and employment discrimination
- March 2019
- Article
Beliefs about Gender
By: Pedro Bordalo, Katherine Baldiga Coffman, Nicola Gennaioli and Andrei Shleifer
We conduct laboratory experiments that explore how gender stereotypes shape beliefs about ability of oneself and others in different categories of knowledge. The data reveal two patterns. First, men’s and women’s beliefs about both oneself and others exceed observed... View Details
Bordalo, Pedro, Katherine Baldiga Coffman, Nicola Gennaioli, and Andrei Shleifer. "Beliefs about Gender." American Economic Review 109, no. 3 (March 2019): 739–773.
- 12 Dec 2019
- Research & Ideas
How to Turn Down the Boil on Group Conflict
Psychology Mina Cikara. “If you forecast that no matter what you propose, the other side will hate it, then you are going to say compromise is a waste of time,” Lees says. “People not only have stereotypes of what other people are like,... View Details
Keywords: by Michael Blanding
- 2025
- Article
Humor as a Window into Generative AI Bias
By: Roger Samure, Julian De Freitas and Stefano Puntoni
A preregistered audit of 600 images by generative AI across 150 different prompts explores the link between humor and discrimination in consumer-facing AI solutions. When ChatGPT updates images to make them “funnier”, the prevalence of stereotyped groups changes. While... View Details
Samure, Roger, Julian De Freitas, and Stefano Puntoni. "Humor as a Window into Generative AI Bias." Art. 1326. Scientific Reports 15 (2025).
- February 2009
- Article
Just Because I'm Nice, Don't Assume I'm Dumb
By: Amy Cuddy
We often judge colleagues on the basis of their perceived warmth and competence, finding clues to these qualities in stereotypes rooted in race, gender, or nationality. Many of our decisions about fellow workers are thus premised on faulty data—harming judged and... View Details
Keywords: Prejudice and Bias; Perception; Nationality; Race; Judgments; Competency and Skills; Gender
Cuddy, Amy. "Just Because I'm Nice, Don't Assume I'm Dumb." Breakthrough Ideas of 2009. Harvard Business Review 87, no. 2 (February 2009).