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Publications

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    • All HBS Web  (444)
      • Faculty Publications  (62)

      StereotypingRemove Stereotyping →

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      • January 2013
      • Article

      Not Just for Stereotyping Anymore: Racial Essentialism Reduces Domain-General Creativity

      By: Carmit Tadmor, Melody Chao, Ying-yi Hong and Jeff Polzer
      Individuals who believe that racial groups have fixed underlying essences use stereotypes more than do individuals who believe that racial categories are arbitrary and malleable social-political constructions. Would this essentialist mind-set also lead to less... View Details
      Keywords: Prejudice and Bias; Creativity; Race
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      Tadmor, Carmit, Melody Chao, Ying-yi Hong, and Jeff Polzer. "Not Just for Stereotyping Anymore: Racial Essentialism Reduces Domain-General Creativity." Psychological Science 24, no. 1 (January 2013).
      • November 2012
      • Article

      An Age Penalty in Racial Preferences

      By: Deborah A. Small, Devin G. Pope and Michael I. Norton
      We document an age penalty in racial discrimination: charitable behavior toward African American children decreases-and negative stereotypical inferences increase-with the age of those children. Using data from an online charity that solicits donations for school... View Details
      Keywords: Stereotyping; Charitable Giving; Prejudice; Prosocial Behavior; Philanthropy and Charitable Giving; Age; Race; Prejudice and Bias
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      Small, Deborah A., Devin G. Pope, and Michael I. Norton. "An Age Penalty in Racial Preferences." Social Psychological & Personality Science 3, no. 6 (November 2012): 730–737.
      • July–August 2012
      • Article

      The Growth Opportunity That Lies Next Door

      By: G. Jones
      This article uses the case of Natura, the largest Brazilian beauty company and one of the world's top twenty beauty companies, to explore how the logic of globalization is changing for corporations from emerging countries as growth opportunities in those countries... View Details
      Keywords: Brazil; Marketing; Green Marketing; Environment; Globalization; Developing Countries and Economies; Geographic Location; Growth and Development Strategy; Beauty and Cosmetics Industry; Latin America; Europe
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      Jones, G. "The Growth Opportunity That Lies Next Door." Harvard Business Review 90, nos. 7-8 (July–August 2012): 141–145.
      • March 2012
      • Article

      Racial Diversity, Racial Asymmetries, and Team Learning Environment: Effects on Performance

      By: Robin J. Ely, Irene Padavic and David A. Thomas
      This paper argues that learning in cross-race interactions is critical for work teams to realize performance benefits from racial diversity but that diversity is a liability when society's negative stereotypes about racial minorities' competence inhibit such... View Details
      Keywords: Groups and Teams; Performance; Learning; Diversity
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      Ely, Robin J., Irene Padavic, and David A. Thomas. "Racial Diversity, Racial Asymmetries, and Team Learning Environment: Effects on Performance." Organization Studies 33, no. 3 (March 2012): 341–362.
      • 2012
      • Working Paper

      When Performance Trumps Gender Bias: Joint versus Separate Evaluation

      By: Iris Bohnet, Alexandra van Geen and Max H. Bazerman
      We examine a new intervention to overcome gender biases in hiring, promotion, and job assignments: an "evaluation nudge," in which people are evaluated jointly rather than separately regarding their future performance. Evaluators are more likely to focus on individual... View Details
      Keywords: Prejudice and Bias; Selection and Staffing; Behavior; Groups and Teams; Decision Making; Performance Evaluation; Gender
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      Bohnet, Iris, Alexandra van Geen, and Max H. Bazerman. "When Performance Trumps Gender Bias: Joint versus Separate Evaluation." Harvard Business School Working Paper, No. 12-083, March 2012.
      • 2010
      • Working Paper

      Men as Cultural Ideals: How Culture Shapes Gender Stereotypes

      By: Amy J.C. Cuddy, Susan Crotty, Jihye Chong and Michael I. Norton
      Three studies demonstrate how culture shapes the contents of gender stereotypes, such that men are perceived as possessing more of whatever traits are culturally valued. In Study 1, Americans rated men as less interdependent than women; Koreans, however, showed the... View Details
      Keywords: Prejudice and Bias; Perception; Values and Beliefs; Gender; Culture; Power and Influence
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      Cuddy, Amy J.C., Susan Crotty, Jihye Chong, and Michael I. Norton. "Men as Cultural Ideals: How Culture Shapes Gender Stereotypes." Harvard Business School Working Paper, No. 10-097, May 2010.
      • November – December 2008
      • Article

      Holding a Mirror up to Marketing

      By: John A. Quelch and Katherine Jocz
      The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow... View Details
      Keywords: Marketing; Advertising Campaigns; Welfare; Diversity; Emotions; Government and Politics
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      Quelch, John A., and Katherine Jocz. "Holding a Mirror up to Marketing." Marketing Management 17, no. 6 (November–December 2008): 16–21.
      • 2008
      • Chapter

      Identity Negotiation Processes Amidst Diversity: Understanding the Influence of Social Identity and Status Differences

      By: Jeffrey T. Polzer and Heather M. Caruso
      We integrate an identity negotiation framework with research on diversity, social identity theory, and status differences. This integration reveals the distinct advantages and challenges that high and low status people face when they engage in identity negotiation... View Details
      Keywords: Status and Position; Prejudice and Bias; Groups and Teams; Organizational Culture; Identity; Diversity; Power and Influence
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      Polzer, Jeffrey T., and Heather M. Caruso. "Identity Negotiation Processes Amidst Diversity: Understanding the Influence of Social Identity and Status Differences." In Diversity at Work, edited by Arthur P. Brief. United Kingdom: Cambridge University Press, 2008.
      • February 2008
      • Article

      Blonde and Blue-eyed?: Globalizing Beauty, c.1945–c.1980

      By: Geoffrey Jones
      This article examines the globalization of the beauty industry between 1945 and 1980. The industry grew quickly. Firms employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to... View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Globalized Markets and Industries; Product Marketing; Standards; Beauty and Cosmetics Industry
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      Jones, Geoffrey. "Blonde and Blue-eyed? Globalizing Beauty, c.1945–c.1980." Economic History Review 61, no. 1 (February 2008).
      • November 2007 (Revised October 2008)
      • Case

      Differences at Work: Will (A)

      By: Sandra J. Sucher and Rachel Gordon
      A colleague makes a stereotypical remark about gays that Will, an out gay man, knows to be wrong. He struggles with how to correct the senior colleague. View Details
      Keywords: Prejudice and Bias; Behavior; Ethics; Employees; Gender; Diversity; Power and Influence
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      Sucher, Sandra J., and Rachel Gordon. "Differences at Work: Will (A)." Harvard Business School Case 408-013, November 2007. (Revised October 2008.)
      • 2007
      • Chapter

      Disrupting Gender, Revising Leadership

      By: D. E. Meyerson, R. Ely and Laura Wernick
      In this chapter, we present a case study of men on two off-shore oil platforms—a workplace that has traditionally rewarded men for their masculine displays of bravado and their interactions centered on proving masculinity—in which such displays and interactions were... View Details
      Keywords: Organizational Change and Adaptation; Safety; Leadership; Interpersonal Communication; Practice; Gender; Business Processes; Energy Industry
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      Meyerson, D. E., R. Ely, and Laura Wernick. "Disrupting Gender, Revising Leadership." In Women and Leadership: The State of Play and Strategies for Change, edited by D. Rhode and B. Kellerman. Warren Bennis book. Jossey-Bass, 2007.
      • 2006
      • Working Paper

      Defining the Attributes and Processes that Enhance the Effectiveness of Workforce Diversity Initiatives in Knowledge Intensive Firms

      By: Modupe Akinola and David A. Thomas
      Workforce diversity continues to be a key focus for organizations, driven by globalization of the U.S. economy and the desire for organizations to more accurately reflect the demographic diversity of the US population. Yet, most research on diversity in organizations... View Details
      Keywords: Diversity; Globalization; Employees; Retention; Knowledge Sharing; Research; United States
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      Akinola, Modupe, and David A. Thomas. "Defining the Attributes and Processes that Enhance the Effectiveness of Workforce Diversity Initiatives in Knowledge Intensive Firms." Harvard Business School Working Paper, No. 07-019, September 2006. (Revised August 2008.)
      • June 2005
      • Article

      This Old Stereotype: The Stubbornness and Pervasiveness of the Elderly Stereotype

      By: A.J.C. Cuddy, M. I. Norton and S. T. Fiske
      Americans stereotype elderly people as warm and incompetent, following from perceptions of them as noncompetitive and low status, respectively. This article extends existing research regarding stereotyping of older people in two ways. First, we discuss whether the... View Details
      Keywords: Stereotyping; Prejudice and Bias; Age; Attitudes
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      Cuddy, A.J.C., M. I. Norton, and S. T. Fiske. "This Old Stereotype: The Stubbornness and Pervasiveness of the Elderly Stereotype." Journal of Social Issues 61, no. 2 (June 2005): 267–285.
      • December 2004 (Revised April 2006)
      • Case

      Managing a Public Image: Kevin Knight

      By: Robin J. Ely and Ingrid Vargas
      Kevin Knight recounts an uncomfortable situation he faced as an African-American student at Harvard Business School. Concerned with maintaining an image as a calm and rational person, he is appalled when he finds himself in a heated classroom exchange in defense of an... View Details
      Keywords: Leadership; Ethnicity; Identity; Competency and Skills; Business Education
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      Ely, Robin J., and Ingrid Vargas. "Managing a Public Image: Kevin Knight." Harvard Business School Case 405-053, December 2004. (Revised April 2006.)
      • June 2003
      • Article

      Waning of Stereotypic Perceptions in Small Groups: Identity Negotiation and Erosion of Gender Expectations of Women.

      By: William B. Swann Jr., Virginia S.Y. Kwan, Jeffrey T. Polzer and Laurie P. Milton
      Keywords: Perception; Groups and Teams; Identity; Negotiation
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      Swann, William B., Jr., Virginia S.Y. Kwan, Jeffrey T. Polzer, and Laurie P. Milton. "Waning of Stereotypic Perceptions in Small Groups: Identity Negotiation and Erosion of Gender Expectations of Women." Social Cognition 21, no. 3 (June 2003): 194–212.
      • 1997
      • Article

      Are Computers Gender-neutral? Gender Stereotypic Responses to Computers with Voices

      By: C. I. Nass, Y. Moon and N. Green
      Keywords: Information Technology; Gender
      Citation
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      Nass, C. I., Y. Moon, and N. Green. "Are Computers Gender-neutral? Gender Stereotypic Responses to Computers with Voices." Journal of Applied Social Psychology 27, no. 10 (1997): 864–876.
      • Article

      The Power in Demography: Women's Social Constructions of Gender Identity at Work

      By: R. J. Ely
      This study examined how women's proportional representation in the upper echelons of organizations affects professional women's social constructions of gender difference and gender identity at work. Qualitative and quantitative data were used. Results suggest that sex... View Details
      Keywords: Demographics; Gender; Labor
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      Ely, R. J. "The Power in Demography: Women's Social Constructions of Gender Identity at Work." Academy of Management Journal 38, no. 3 (June 1995): 589–634. (Winner, Academy of Management Journal Impact Award, 2021.)
      • February 1991 (Revised August 2001)
      • Case

      Ann Hopkins (A)

      By: Joseph L. Badaracco Jr. and Ilyse Barkan
      Intended to help students understand the many barriers organizations face as their members and their management ranks grow more diverse. As a case on business ethics, it encourages students to discuss what "fairness" and "diversity" mean when an organization is also... View Details
      Keywords: Ethics; Employee Relationship Management; Organizational Culture; Organizational Structure; Problems and Challenges; Groups and Teams
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      Badaracco, Joseph L., Jr., and Ilyse Barkan. "Ann Hopkins (A)." Harvard Business School Case 391-155, February 1991. (Revised August 2001.)
      • Forthcoming
      • Article

      Extraverts Reap Greater Social Rewards from Passion Because They Express Passion More Frequently and More Diversely

      By: Kai Krautter, Anabel Büchner and Jon M. Jachimowicz
      Passion is stereotypically expressed through animated facial expressions, energetic body movements, varied tone, and pitch—and met with interpersonal benefits. However, these capture only a subset of passion expressions that are more common for extraverts. Indeed, in... View Details
      Keywords: Passion; Personality; Extraversion; Scale Development; Perception; Personal Characteristics
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      Krautter, Kai, Anabel Büchner, and Jon M. Jachimowicz. "Extraverts Reap Greater Social Rewards from Passion Because They Express Passion More Frequently and More Diversely." Personality and Social Psychology Bulletin (forthcoming). (Pre-published online, November 25, 2023.)
      • Forthcoming
      • Article

      Non-Binary Gender Economics

      By: Katherine B. Coffman, Lucas C. Coffman and Keith Marzilli Ericson
      Economics research has largely overlooked non-binary individuals. We aim to jump-start the literature by providing data on several economically-important beliefs and preferences. Among many results, non-binary individuals report more gender-based discrimination and... View Details
      Keywords: Inclusion; Gender; Prejudice and Bias; Personal Characteristics
      Citation
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      Coffman, Katherine B., Lucas C. Coffman, and Keith Marzilli Ericson. "Non-Binary Gender Economics." Journal of Political Economy Microeconomics (forthcoming).
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