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  • All HBS Web  (1,370)
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  • July–August 2023
  • Article

Case Study: How Should a Start-Up Cut Its Burn Rate?

By: Nitin Nohria, Katie Josephson, Sophia Wronsky and Elizabeth Rha
Tyler Smith, the founder and CEO of the enterprise software firm Puck.io, is facing a hard decision. Just three months earlier the company laid off 20% of its employees to reduce its burn rate amid growing economic uncertainty and a suddenly unattractive funding... View Details
Keywords: Employees; Job Cuts and Outsourcing; Governing and Advisory Boards; Business and Shareholder Relations; Business or Company Management; Business Startups
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Nohria, Nitin, Katie Josephson, Sophia Wronsky, and Elizabeth Rha. "Case Study: How Should a Start-Up Cut Its Burn Rate?" Harvard Business Review 101, no. 4 (July–August 2023): 144–149.
  • September 2010
  • Teaching Note

The Challenges of Launching a Start-Up in China: Dorm99.com (TN)

By: F. Warren McFarlan
Teaching Note for 307075. View Details
Keywords: Internet and the Web; Capital; Investment; Joint Ventures; Product Launch; Business and Government Relations; Entrepreneurship; Opportunities; Business Startups; Problems and Challenges; Social and Collaborative Networks; Beijing
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McFarlan, F. Warren. "The Challenges of Launching a Start-Up in China: Dorm99.com (TN)." Harvard Business School Teaching Note 311-057, September 2010.
  • June 2016
  • Teaching Note

The Cheese and the Oligarchs: The Politics, the Media, and Israel's Dream of a Start-Up Nation

By: Rafael Di Tella and Christine Snively
Israel enjoyed the highest concentration of technology start-ups in the world per capita. Despite regional instability, the country maintained strong economic growth and was considered a high-tech powerhouse. But not all Israelis benefited. Between the 1980s and 2010s,... View Details
Keywords: Entrepreneurship; Information Technology; Business Conglomerates; Business Startups; Israel
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Di Tella, Rafael, and Christine Snively. "The Cheese and the Oligarchs: The Politics, the Media, and Israel's Dream of a Start-Up Nation." Harvard Business School Teaching Note 716-075, June 2016.
  • February 2017 (Revised December 2018)
  • Case

From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem (Abridged)

By: Elie Ofek and Margot Eiran
In June 2016, Benjamin (Bibi) Netanyahu, Prime Minister of Israel, wrestled with how to sustain Israel’s strong innovation track record and the country’s reputation as the “start-up nation.” Despite the economic miracle the country had wrought since its founding, he... View Details
Keywords: Innovation and Management; Entrepreneurship; Business Startups; Government and Politics; Economy; Equality and Inequality; Israel
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Ofek, Elie, and Margot Eiran. "From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem (Abridged)." Harvard Business School Case 517-103, February 2017. (Revised December 2018.)
  • June 2016 (Revised December 2017)
  • Case

The Cheese and the Oligarchs: The Politics, the Media, and Israel's Dream of a Start-Up Nation

By: Rafael Di Tella and Christine Snively
Israel enjoyed the highest concentration of technology start-ups in the world per capita. Despite regional instability, the country maintained strong economic growth and was considered a high-tech powerhouse. But not all Israelis benefited. Between the 1980s and 2010s,... View Details
Keywords: Entrepreneurship; Information Technology; Business Conglomerates; Business Startups; Israel
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Di Tella, Rafael, and Christine Snively. "The Cheese and the Oligarchs: The Politics, the Media, and Israel's Dream of a Start-Up Nation." Harvard Business School Case 716-060, June 2016. (Revised December 2017.)
  • June 2020
  • Article

Start-up Inertia versus Flexibility: The Role of Founder Identity in a Nascent Industry

By: Tiona Zuzul and Mary Tripsas
Through an inductive, comparative study of four early entrants in the nascent air taxi market, we examine why start-ups, generally characterized as flexible, malleable entities, might instead exhibit inertial behavior. While two of the firms engaged in ongoing... View Details
Keywords: Founder Identity; Nascent Industries; Entrepreneurship; Organizational Change and Adaptation; Identity
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Zuzul, Tiona, and Mary Tripsas. "Start-up Inertia versus Flexibility: The Role of Founder Identity in a Nascent Industry." Administrative Science Quarterly 65, no. 2 (June 2020): 395–433.
  • November 22, 2022
  • Article

Why Startups Should Embrace Radical Transparency

By: Jeffrey J. Bussgang
After high-profile startup failures like FTX or Theranos, investors, employees, customers, and policymakers all ask what might have been done differently to ensure accountability and prevent mismanagement. But startup founders should join that list: It’s in their... View Details
Keywords: Start-up; Business Startups; Entrepreneurial Finance; Corporate Accountability
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Bussgang, Jeffrey J. "Why Startups Should Embrace Radical Transparency." Harvard Business Review (website) (November 22, 2022).
  • May 2017
  • Teaching Note

From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem and (Abridged)

By: Elie Ofek and Margot Eiran
Teaching Note for HBS Nos. 517-103 and 517-066. View Details
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Ofek, Elie, and Margot Eiran. "From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem and (Abridged)." Harvard Business School Teaching Note 517-120, May 2017.
  • February 2019 (Revised November 2021)
  • Case

MoviePass

By: Willy Shih
Mitch Lowe, the CEO of MoviePass, was having trouble convincing people of the viability of the company's business model. The company was building a multi-sided platform and was planning to extract value from increasing traffic to movie theaters through a number of... View Details
Keywords: Start-up; Start-up Growth; Start-ups; Business Model Innovation; Business Model; Innovation and Invention; Multi-Sided Platforms; Business Startups; Planning; Motion Pictures and Video Industry; United States
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Shih, Willy. "MoviePass." Harvard Business School Case 619-052, February 2019. (Revised November 2021.)
  • June 1998
  • Article

Accounting for Soft Costs: New Start-up Activities Cost Standard Consistent with Earlier Advertising Cost Standard

By: David F. Hawkins
Keywords: Cost; Accounting; Advertising
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Hawkins, David F. "Accounting for Soft Costs: New Start-up Activities Cost Standard Consistent with Earlier Advertising Cost Standard." Accounting Bulletin, no. 65 (June 1998).
  • July 2020
  • Supplement

Instabeat—Crossing the Finish Line

By: Shikhar Ghosh, Nicole Tempest Keller and Alpana Thapar
Lebanese entrepreneur Hind Hobeika was just 21 years old when she launched her startup, Instabeat, which had developed the first real-time bio-feedback device for swimmers to monitor and improve their performance. It had been an extremely testing 10-year journey to... View Details
Keywords: Start-up; Wearables; Entrepreneurship; Business Startups; Information Technology; Information Infrastructure; Strategy; Operations; Management; United States; Lebanon
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Ghosh, Shikhar, Nicole Tempest Keller, and Alpana Thapar. "Instabeat—Crossing the Finish Line." Harvard Business School Supplement 821-012, July 2020.
  • May 2014
  • Article

Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model

By: Vineet Kumar
The article discusses the "freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics... View Details
Keywords: Freemium; Startups; Product Design; Business Model; Marketing; Business Startups
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Kumar, Vineet. "Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model." Harvard Business Review 92, no. 5 (May 2014): 27–29.
  • January 2013
  • Supplement

SMARTBITES (B): May 2009

By: Michael Roberts and Amar Bhide
The case describes a Turkish brother and sister team who are evaluating the option of acquiring and operating a franchise of a large US bakery/cafe for Turkey. They are comparing this option to that of simply starting a similar business. View Details
Keywords: Franchising; Start-up; Franchise Ownership; Business Startups; Food and Beverage Industry; Turkey
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Roberts, Michael, and Amar Bhide. "SMARTBITES (B): May 2009." Harvard Business School Supplement 813-110, January 2013.
  • September 2023
  • Case

DocSend: A Path off the Plateau?

By: Thomas R. Eisenmann and Jeffrey Huizinga
Recounts how the leaders of DocSend, an early-stage startup that offered tools for sharing files online, searched for a viable business model and weighed tradeoffs in transitioning from a sales-led to a product-led "go-to-market" approach. View Details
Keywords: Technology; Start-up; Growth; Business Model; Business Startups; Sales; Growth and Development Strategy; Technology Industry
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Eisenmann, Thomas R., and Jeffrey Huizinga. "DocSend: A Path off the Plateau?" Harvard Business School Case 824-038, September 2023.
  • 2010
  • Book

Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms

By: Jeffrey J. Bussgang
An essential, insider's guide to the secrets of the world of venture capital, written by one of the few people who have played on both sides of this high-stakes game. In it, you will find detailed insights, colorful stories, and practical advice gathered from... View Details
Keywords: Business Startups; Venture Capital; Initial Public Offering; Personal Development and Career
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Bussgang, Jeffrey J. Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms. Portfolio, 2010.
  • March 2021 (Revised October 2023)
  • Case

Mary Kay Ash: Changing the World

By: Robert Simons and Shirley Sun
This case describes the rise of Mary Kay, the founder of the worldwide cosmetics company. As a young single mother, Mary Kay had to overcome many obstacles to start her business and guide it to success. Today, there are more than 3.5 million Mary Kay beauty consultants... View Details
Keywords: Business Start-ups; Entrepreneurship; Values and Beliefs; Business Startups; Work-Life Balance; Success; Religion; Family Business; Personal Development and Career; Beauty and Cosmetics Industry
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Simons, Robert, and Shirley Sun. "Mary Kay Ash: Changing the World." Harvard Business School Case 121-046, March 2021. (Revised October 2023.)
  • September 2012 (Revised January 2013)
  • Case

SMARTBITES (A)

By: Michael Roberts, Jeronimo Silva and Amar Bhide
The case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a US bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business. View Details
Keywords: Franchising; Start-up; Franchise Ownership; Family Ownership; Business Startups; Cost vs Benefits; Multinational Firms and Management; Food and Beverage Industry; Retail Industry; Turkey; United States
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Roberts, Michael, Jeronimo Silva, and Amar Bhide. "SMARTBITES (A)." Harvard Business School Case 813-074, September 2012. (Revised January 2013.)
  • September 2019 (Revised May 2021)
  • Case

pymetrics: Early Days

By: John R. Wells and Benjamin Weinstock
In 2013, CEO Frida Polli was contemplating the next steps for her start-up business, pymetrics. After receiving her PhD in neuropsychology and MBA from HBS, she was determined to put her scientific and academic knowledge to work to build a business solving real world... View Details
Keywords: BrainTech; Psychology; Hiring; Games; Entrepreneur; Start-up; Start-up Growth; Strategic Change; Strategy Formulation; Recruiting; Corporate Culture; Hiring Of Employees; Start-ups; Startup; Startups; Recruitment; Selection and Staffing; Business Startups; Strategy; Competition; Organizational Culture
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Wells, John R., and Benjamin Weinstock. "pymetrics: Early Days." Harvard Business School Case 720-374, September 2019. (Revised May 2021.)
  • January 2014 (Revised May 2015)
  • Case

Yahoo: Both Sides of the Stamped Deal

By: Jeffrey J. Bussgang and Lisa C. Mazzanti
In 2012, Marissa Mayer became the CEO of Yahoo!, a tech giant with a tumultuous past. When Mayer tries to reinvigorate the company, she hires Jacqueline Reses, who has a private equity background, to head both human resources and mergers and acquisitions (M&A). As part... View Details
Keywords: Mobile App; Acquisition-hire; Exit Strategy; Start-up; Mobile and Wireless Technology; Mergers and Acquisitions; Human Resources; Entrepreneurship; Business Startups; Product Development; Technology Industry; Sunnyvale; New York (city, NY)
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Bussgang, Jeffrey J., and Lisa C. Mazzanti. "Yahoo: Both Sides of the Stamped Deal." Harvard Business School Case 814-051, January 2014. (Revised May 2015.)
  • November 2017
  • Case

One Life; One Love (A)

By: Thomas DeLong and Kerry Herman
Katie Hood, CEO of the One Love Foundation (One Love), a group dedicated to the prevention of relationship violence, had grown the organization's base of funding support to $6 million by 2017 and broadened its mandate to include relationships across many demographics.... View Details
Keywords: Start-up; "Leading A Foundation"; Social Enterprise; Business Startups; Growth and Development Strategy; Leadership
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DeLong, Thomas, and Kerry Herman. "One Life; One Love (A)." Harvard Business School Case 418-005, November 2017.
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