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Show Results For
- All HBS Web
(184)
- News (86)
- Research (93)
- Multimedia (7)
- Faculty Publications (37)
- 31 Jan 2014
- News
Starbucks Looks Towards a More Digital Cup of Coffee
- Article
The Barista Principle: Starbucks and the Rise of Relational Capital
By: Ranjay Gulati, S. Huffman and G. Neilson
Gulati, Ranjay, S. Huffman, and G. Neilson. "The Barista Principle: Starbucks and the Rise of Relational Capital." Strategy + Business, no. 28 (Third Quarter 2002): 1–12.
- October 14, 2019
- Article
Starbucks Stores That Only Accept Mobile Orders Sure Beat the Line
Kominers, Scott Duke. "Starbucks Stores That Only Accept Mobile Orders Sure Beat the Line." Bloomberg Opinion (October 12, 2019).
- 12 Oct 2019
- News
Starbucks Stores That Only Accept Mobile Orders Sure Beat the Line
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
Internet search, Starbucks and coffee, YouTube and video sharing,” McDonald says. “In some cases, the names of these companies are so inextricably linked to the actual product category itself that it becomes like a verb. We ‘Google’ it.”... View Details
- August 2013 (Revised July 2014)
- Case
Coffee Wars in India: Café Coffee Day Takes On the Global Brands
By: David B. Yoffie and Tanya Bijlani
Café Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study describes the emergence of CCD as the leading coffee chain in India, with over 1,400 cafes in India. In early 2013, Starbucks, the... View Details
Yoffie, David B., and Tanya Bijlani. "Coffee Wars in India: Café Coffee Day Takes On the Global Brands." Harvard Business School Case 714-409, August 2013. (Revised July 2014.)
- 13 Apr 2016
- News
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
- 25 Apr 2013
- News
What's Next for Starbucks?
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
"Stores no longer have the soul of the past and reflect a chain of stores vs. the warm feeling of a neighborhood store." Starbucks tried to add value through innovation, offering wi-fi service and creating and selling its own... View Details
- 21 May 2014
- News
Harvard Historian Nancy Koehn On The Cashless Society
- 11 Mar 2016
- Working Paper Summaries
Becoming a Cognitive Referent: Market Creation and Cultural Strategy
- 28 Jan 2019
- News
I don't think Biden and Schultz want to run against each other
- 18 Mar 2016
- News
Apple CEO’s gay rights activism ‘helps boost iPhone sales’
- March 2015 (Revised December 2015)
- Case
Coffee Wars in India: Café Coffee Day 2013
By: David B. Yoffie and Rachna Tahilyani
Café Coffee Day (CCD) is the largest coffee retailer in India. In 2012, Starbucks entered the India market. This case explores CCD's competitive advantages, its analysis of Starbuck's entry strategy, and how it might respond to Starbucks' entry. View Details
Yoffie, David B., and Rachna Tahilyani. "Coffee Wars in India: Café Coffee Day 2013." Harvard Business School Case 715-444, March 2015. (Revised December 2015.)