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- All HBS Web (83)
- Faculty Publications (52)
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- 14 May 2013
- First Look
First Look: May 14
Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? In this book, drawing on my case studies and other research on the worlds of media and sports, I... View Details
Keywords: Sean Silverthorne
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
men's outdoor shoes and clothing had become saturated. A comprehensive strategy review revealed that the Sport-Man brand could be extended to other apparel lines. Furthermore, its retail footprint in major malls throughout the United... View Details
- June 2019
- Teaching Note
Michael Rubin and Fanatics (A) and (B)
By: Robert F. Higgins and John Masko
Teaching Note for HBS Nos. 819-077 and 819-082. View Details
- 20 Jul 2015
- Research & Ideas
Globalization Hasn’t Killed the Manufacturing Cluster
shoemakers in Italy among other industries to understand why manufacturing clusters still survive. ©iStock.com/panpipe The two shoe clusters studied are physically only 50 kilometers apart, but worlds apart in their success. The sports... View Details
- February 2013
- Case
18 Months in a Startup: Zaggora.com
By: Tom Nicholas
The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but... View Details
Keywords: Internet and the Web; Growth Management; Problems and Challenges; Business Startups; Brands and Branding; Innovation and Invention; Corporate Finance; Apparel and Accessories Industry; Apparel and Accessories Industry
Nicholas, Tom. "18 Months in a Startup: Zaggora.com." Harvard Business School Case 813-140, February 2013.
- April 1994
- Supplement
Planet Reebok (B)
By: John A. Quelch
Supplements Planet Reebok (A). View Details
Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; France; Germany; United Kingdom
Quelch, John A. "Planet Reebok (B)." Harvard Business School Supplement 594-095, April 1994.
- April 1994 (Revised March 1997)
- Case
Planet Reebok (A)
By: John A. Quelch
Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details
Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; France; Germany; United Kingdom
Quelch, John A. "Planet Reebok (A)." Harvard Business School Case 594-074, April 1994. (Revised March 1997.)
- October 1984 (Revised April 2002)
- Case
NIKE (C)
Explores the president of Nike's leadership, and focuses on his general management style, his personal philosophy, and his pattern of working with key members of management. View Details
Keywords: Management Style; Leadership Style; Management Teams; Apparel and Accessories Industry; Apparel and Accessories Industry
Christensen, C. Roland, and David C Rikert. "NIKE (C)." Harvard Business School Case 385-029, October 1984. (Revised April 2002.)
- October 1984
- Case
NIKE (A1)
Presents a specific marketing policy decision on the servicing of large, important chain store customers versus giving priority to small specialty running equipment stores. View Details
Keywords: Decisions; Marketing Strategy; Distribution Channels; Apparel and Accessories Industry; Apparel and Accessories Industry
Christensen, C. Roland. "NIKE (A1)." Harvard Business School Case 385-026, October 1984.
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
insights. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/618016-PDF-ENG Harvard Business School Case 417-048 Blake Sports Apparel and Switch Activewear: Bringing the Executive Team Together... View Details
Keywords: Sean Silverthorne
- March 1999 (Revised March 2001)
- Case
Nike, Inc.--Entering the Millennium
Traces the evolution of Nike from 1987 through 1998. Through a series of eight assignment questions, it examines how the company has created and sustained a competitive advantage, and how that competitive advantage is reflected in growth, profitability, and share price... View Details
Keywords: Competitive Advantage; Profit; Corporate Strategy; Business Growth and Maturation; Sports Industry; Sports Industry
Fruhan, William E., Jr. "Nike, Inc.--Entering the Millennium." Harvard Business School Case 299-084, March 1999. (Revised March 2001.)
- November 1998 (Revised July 1999)
- Case
Spyder Active Sports, Inc. and CHB Capital Partners (B)
By: John A. Davis, Louis B. Barnes and Peter K. Botticelli
Supplements the (A) case. View Details
Keywords: Organizational Change and Adaptation; Private Equity; Family Business; Business Growth and Maturation; Entrepreneurship; Apparel and Accessories Industry; Apparel and Accessories Industry
Davis, John A., Louis B. Barnes, and Peter K. Botticelli. "Spyder Active Sports, Inc. and CHB Capital Partners (B)." Harvard Business School Case 899-111, November 1998. (Revised July 1999.)
- September 1998 (Revised July 1999)
- Case
Spyder Active Sports, Inc. and CHB Capital Partners (A)
By: John A. Davis, Louis B. Barnes and Peter K. Botticelli
After establishing a small but profitable skiwear business, an entrepreneur decides to sell a minority stake in the firm to outside investors. His goal is to acquire the capital needed to grow the business, even though this will entail a substantial transformation of... View Details
Keywords: Organizational Change and Adaptation; Private Equity; Family Business; Business Growth and Maturation; Entrepreneurship; Apparel and Accessories Industry; Apparel and Accessories Industry
Davis, John A., Louis B. Barnes, and Peter K. Botticelli. "Spyder Active Sports, Inc. and CHB Capital Partners (A)." Harvard Business School Case 899-084, September 1998. (Revised July 1999.)
- October 1984
- Case
NIKE (D): Leisure Shoes
Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue--should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem--can Nike succeed in this business? and secondly, to... View Details
Keywords: Decisions; Expansion; Marketing Strategy; Management Practices and Processes; Management Teams; Product Development; Apparel and Accessories Industry; Apparel and Accessories Industry
Christensen, C. Roland. "NIKE (D): Leisure Shoes." Harvard Business School Case 385-031, October 1984.
- October 1984
- Case
NIKE (B1): Business Class Travel
Presents information about Nike's way of accounting for travel expenses. The teaching objective is to raise the academic question: What is a policy? and then to proceed to a specific action question: what should be Nike's travel policy? View Details
Christensen, C. Roland. "NIKE (B1): Business Class Travel." Harvard Business School Case 385-028, October 1984.
- October 1984 (Revised May 1990)
- Case
NIKE (A)
Describes the history of Nike, its economic strategy, and the industries in which it competes. The teaching objective is to ask the student to identify and evaluate Nike's economic/technical strategy. View Details
Keywords: Information Technology; Business History; Supply and Industry; Financial Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry
Christensen, C. Roland. "NIKE (A)." Harvard Business School Case 385-025, October 1984. (Revised May 1990.)
- April 2012 (Revised March 2014)
- Case
Social Strategy at Nike
By: Mikolaj Jan Piskorski and Ryan Johnson
Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details
Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Apparel and Accessories Industry
Piskorski, Mikolaj Jan, and Ryan Johnson. "Social Strategy at Nike." Harvard Business School Case 712-484, April 2012. (Revised March 2014.)
- 10 Apr 2019
- HBS Case
How Entrepreneurs Can Turn Lead Into Gold
through narratives and storytelling, or by seeking out members of a common group. One company that has succeeded in this regard, says Wu, is Cotopaxi, a Salt Lake City–based creator of outdoor apparel that Wu explored in a case study for... View Details
- November 2012
- Case
New Balance Athletic Shoe, Inc. (Abridged)
By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble
Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details
Keywords: Production; Competitive Strategy; Supply Chain; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Asia; United States
Bowen, H. Kent, Robert S. Huckman, Carin-Isabel Knoop, and Matthew Preble. "New Balance Athletic Shoe, Inc. (Abridged)." Harvard Business School Case 613-006, November 2012.
- September 2014 (Revised July 2018)
- Case
adidas Group: IT Multi-Sourcing
By: Lynda M. Applegate, Martin Wiener, Carol Saunders and Grandon Gill
This case describes the design and implementation of an IT-multi-sourcing strategy at a large global sportswear company, the adidas Group, which is headquartered in Germany. To help increase the benefits and reduce the risks of its sourcing arrangements, adidas... View Details
Keywords: IT Strategy; Outsourcing; Organizational Structure; Information Technology; Strategy; Sports Industry; Sports Industry; Germany
Applegate, Lynda M., Martin Wiener, Carol Saunders, and Grandon Gill. "adidas Group: IT Multi-Sourcing." Harvard Business School Case 815-002, September 2014. (Revised July 2018.)