Sports - Publications - Faculty & Research

11 Jun 2014
Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

For sports fans, this time of year is like a chocolate addict's free pass to Willy Wonka's factory. Horse racing's Triple Crown. The National Basketball Association and National Hockey League championship playoffs. And next up, the most... View Details

Keywords: by Carmen Nobel; Sports; Sports

17 Jul 2016
Working Paper Summaries

More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors

Keywords: by Ragnar Lund and Stephen A. Greyser; Sports

16 Mar 2022
Blog Post

Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports

Three months into his new role as SVP, Head of Marketing at Madison Square Garden Sports (MSG), Adam Laitsas (MBA 2016) looked out from his office onto a place that is equal parts inspiring and familiar. For three years, Laitsas regularly... View Details

05 Feb 2013
News

Marketing Effect of College Sports

Web

Bringing Together Entertainment, Media, and Sports

Picture Yourself In the Program The Business of Entertainment, Media, and Sports program at Harvard Business School Executive Education, brings together an exciting mix of global perspectives to explore the biggest changes and challenges... View Details

04 Sep 2019
News

Giving Live Sports Another Dimension

Smart Venues “There’s long been this tension between the experience of live sports in a venue versus the comfort of watching on TV at home. And broadcasts have improved dramatically. So now stadium-goers are increasingly expecting their... View Details

January 1990 (Revised March 1992)
Teaching Note

Target Sport Adventures, Teaching Note

By: Leonard A. Schlesinger

Citation

September 1995
Teaching Note

Astra Sports Inc. (A) (TN)

By: John A. Quelch

Teaching Note for (9-595-007). View Details

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13 Nov 2009
News

Economic Recovery and Sporting Events

Keywords: Sir Martin Sorrell, MBA '68

30 Jan 2019
News

Super Bowl: Where Sports Meets Business

March 2021
Supplement

Sky Deutschland - Bidding for Sports Rights (B)

By: Felix Oberholzer-Gee, Sascha L. Schmidt and Sebastian Koppers

Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details

Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Sports Industry; Germany

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18 Apr 2022
HBS Case

Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off

Days after the mass school shooting in Parkland, Florida, in 2018, a shaken Ed Stack, then the CEO and largest shareholder of Dick’s Sporting Goods, decided it was time for his 850-store chain to pull certain guns off its store shelves. The accused 19-year-old shooter... View Details

Keywords: by Jay Fitzgerald

September 2005 (Revised April 2007)
Case

Spyder Active Sports - 2004

By: Belen Villalonga, Dwight B. Crane and James Quinn

David Jacobs founded a high-end ski apparel company in 1978. He successfully built and grew the company, establishing a major international brand that appealed to ski racers and other active skiers. In 1995, he sought external financing to support further growth of the... View Details

Keywords: Private Ownership; Private Equity; Financial Liquidity; Business Exit or Shutdown; Valuation; Brands and Branding; Wealth; Family Business; Financing and Loans; Globalization; Sports Industry; Sports Industry; Colorado

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03 Jul 2015
News

Nike co-founder Knight steps down from unrivalled sports empire

Program

The Business of Entertainment, Media, and Sports

managers, and other individuals who represent talent Senior or mid-level executives in business development, marketing, and strategic planning, who work or aspire to work for studios, networks, publishers, music companies, performing arts companies, View Details

Keywords: Media & Entertainment; Media & Entertainment

2022
Contribution

Sport Business in the Classroom

By: Stephen A. Greyser

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27 Sep 2011
Other Presentation

Creating Shared Value in Sports

By: Michael E. Porter

This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On Competition... View Details

Keywords: Society; United States

Citation

Read Now

01 Jun 2020
News

How Sports Should Use Its Timeout

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Angela Ruggiero (MBA 2014) is cofounder and CEO of the market research firm the Sports Innovation Lab, and when we spoke in May, it... View Details

February 2024
Case

ReSpo.Vision: The Kickstart of an AI Sports Revolution

By: Paul A. Gompers, Elena Corsi and Nikolina Jonsson

This case study explores the growth journey of Polish computer vision sports start-up ReSpo.Vision in an emerging entrepreneurial ecosystem. By providing 3D data and analysis to soccer clubs, ReSpo.Vision achieved significant milestones with a €1 million seed round, an... View Details