Publications

Publications

Filter Results: (1,423) Arrow Down
Filter Results: (1,423) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 3 of 1,423 Results →
  • 17 Jul 2016
  • Working Paper Summaries

More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors

Keywords: by Ragnar Lund and Stephen A. Greyser; Sports
  • Web

Bringing Together Entertainment, Media, and Sports

Picture Yourself In the Program The Business of Entertainment, Media, and Sports program at Harvard Business School Executive Education, brings together an exciting mix of global perspectives to explore the biggest changes and challenges... View Details
  • August 2015
  • Case

Whistle Sports: An Online Sports Network for Millennials

By: Robert F. Higgins and Christine Snively
By January 2015, Whistle Sports, a multi-platform sports network for millennials, had attracted over 54 million online subscribers on YouTube, Instagram, Twitter, Facebook, Google+, and Vine. It established partnerships with several professional sports leagues and... View Details
Keywords: Technology; Internet; Websites; Technology Networks; Sports; Entrepreneurship; Information Infrastructure; Business Startups
Related
  • January 1990 (Revised March 1992)
  • Teaching Note

Target Sport Adventures, Teaching Note

By: Leonard A. Schlesinger
Related
  • September 1995
  • Teaching Note

Astra Sports Inc. (A) (TN)

By: John A. Quelch
Teaching Note for (9-595-007). View Details
Related
  • 13 Nov 2009
  • News

Economic Recovery and Sporting Events

Keywords: Sir Martin Sorrell, MBA '68
  • 05 Feb 2013
  • News

Marketing Effect of College Sports

  • 30 Jan 2019
  • News

Super Bowl: Where Sports Meets Business

  • March 2021
  • Supplement

Sky Deutschland - Bidding for Sports Rights (B)

By: Felix Oberholzer-Gee, Sascha L. Schmidt and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details
Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Sports Industry; Germany
Related
  • 03 Jul 2015
  • News

Nike co-founder Knight steps down from unrivalled sports empire

  • Program

The Business of Entertainment, Media, and Sports

managers, and other individuals who represent talent Senior or mid-level executives in business development, marketing, and strategic planning, who work or aspire to work for studios, networks, publishers, music companies, performing arts companies, View Details
Keywords: Media & Entertainment; Media & Entertainment
  • 16 Mar 2022
  • Blog Post

Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports

Three months into his new role as SVP, Head of Marketing at Madison Square Garden Sports (MSG), Adam Laitsas (MBA 2016) looked out from his office onto a place that is equal parts inspiring and familiar. For three years, Laitsas regularly... View Details
  • 18 Apr 2022
  • HBS Case

Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off

Days after the mass school shooting in Parkland, Florida, in 2018, a shaken Ed Stack, then the CEO and largest shareholder of Dick’s Sporting Goods, decided it was time for his 850-store chain to pull certain guns off its store shelves. The accused 19-year-old shooter... View Details
Keywords: by Jay Fitzgerald
  • 01 Jun 2020
  • News

How Sports Should Use Its Timeout

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Angela Ruggiero (MBA 2014) is cofounder and CEO of the market research firm the Sports Innovation Lab, and when we spoke in May, it... View Details
  • TeachingInterests

The Business of Entertainment, Media, and Sports (MBA)

By: Anita Elberse
This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work... View Details
  • February 2024
  • Case

ReSpo.Vision: The Kickstart of an AI Sports Revolution

By: Paul A. Gompers, Elena Corsi and Nikolina Jonsson
This case study explores the growth journey of Polish computer vision sports start-up ReSpo.Vision in an emerging entrepreneurial ecosystem. By providing 3D data and analysis to soccer clubs, ReSpo.Vision achieved significant milestones with a €1 million seed round, an... View Details
Keywords: Business Startups; Business Plan; Experience and Expertise; Talent and Talent Management; Decisions; Decision Choices and Conditions; Forecasting and Prediction; Entrepreneurship; Venture Capital; AI and Machine Learning; Analytics and Data Science; Applications and Software; Business Strategy; Sports Industry; Sports Industry; Poland; Europe
Related
  • 04 Sep 2019
  • News

Giving Live Sports Another Dimension

Smart Venues “There’s long been this tension between the experience of live sports in a venue versus the comfort of watching on TV at home. And broadcasts have improved dramatically. So now stadium-goers are increasingly expecting their... View Details
  • 24 Jun 2021

Industry Spotlight: Entertainment, Media & Sports

Wonder what an MBA could do to help with your professional growth? Learn how HBS supports students hoping to break into Entertainment, Media, and Sports and hear from alumni in the industry as they reflect on their MBA experience. View Details
  • Web

Business of Sports Club | MBA

Business of Sports Club To provide HBS students with a forum to discuss key business issues and a venue to host important decision makers within the sports industry. The club will expose MBA students to... View Details
  • 20 Sep 2021
  • Blog Post

Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports Corp.

new role and making an impact on the sports industry from the front office. Posting Up on Wall Street Sports have been a part of Laitsas’ life for as long as he can remember. Growing up in the inner city of... View Details