Sponsorship - Publications - Faculty & Research

July 2015
Case

Uncharted Play (A)

By: Shikhar Ghosh and Ali Huberlie

The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is... View Details

Keywords: Early Stage; Female Protagonist; Value Proposition; Team Building; Founders' Agreements; Start-up; Entrepreneurship; Business Model; Business Startups; Sports; United States; North America; Nigeria; Africa

Citation

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30 Jan 2024
Research & Ideas

‘Intrinsic Joy’ Sparks Ideas Better than Cash

GitHub’s sponsorship program To parse how financial rewards help or hurt innovation, the authors examined data for some 100,000 GitHub users. GitHub introduced the sponsorship program in May 2019, and more... View Details

Keywords: by Rachel Layne; Technology

13 Feb 2024
Research & Ideas

Breaking Through the Self-Doubt That Keeps Talented Women from Leading

addressing the other is unlikely to lead to sustainable progress.” You Might Also Like: How Gender Stereotypes Kill a Woman’s Self-Confidence Sponsorship Programs Could Actually Widen the Gender Gap Why Employers Favor Men Feedback or... View Details

Keywords: by Kara Baskin

06 Jul 2012
Working Paper Summaries

Looking Up and Looking Out: Career Mobility Effects of Demographic Similarity among Professionals

Keywords: by Kathleen L. McGinn & Katherine L. Milkman; Legal Services

26 Apr 2024
HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

of rule changes that allowed players to make money from sponsorships and transfer to other schools more easily. The changes threw college football into flux and favored programs that could draw big media attention. Sanders used the rule... View Details

Keywords: by Avery Forman; Sports

June 2017 (Revised December 2017)
Case

CJ E&M: KCON Goes Global

By: Elie Ofek and Michael Norris

In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music... View Details

Keywords: Music Entertainment; Cultural Entrepreneurship; Growth and Development Strategy; Food; Music Industry; Entertainment and Recreation Industry; Food and Beverage Industry

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19 Sep 2013
Working Paper Summaries

U.S. High-Skilled Immigration, Innovation, and Entrepreneurship: Empirical Approaches and Evidence

Keywords: by William R. Kerr

05 May 2014
Working Paper Summaries

Firms and the Economics of Skilled Immigration

Keywords: by Sari Pekkala Kerr, William R. Kerr & William F. Lincoln; Technology

27 Nov 2013
Working Paper Summaries

Skilled Immigration and the Employment Structures of US Firms

Keywords: by Sari Pekkala Kerr, William R. Kerr & William F. Lincoln

17 Dec 2018
Research & Ideas

Women Receive Harsher Punishment at Work Than Men

Reading: Sponsorship Programs Could Actually Widen the Gender Gap Sexual Harassment: What Employers Should Do Now Why Employers Favor Men What do you think of this research? Share your insights below. [Image: wildpixel] View Details

Keywords: by Michael Blanding; Financial Services

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

19 Apr 2010
Research & Ideas

The History of Beauty

advertising budgets sharply upwards. Charles Revson was a master of using the new medium to grow brands. Revlon's fortunes were made through its sponsorship of The $64,000 Question game show that began broadcasting on CBS in 1955. Later... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

11 Jun 2018
Research & Ideas

Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas

once its suits changed venue, Samsung dropped its holiday sponsorships like so much Christmas coal.) “I think what we are seeing is just the tip of the iceberg” “We saw the lengths that Samsung was going through to curry favor in... View Details

Keywords: by Michael Blanding; Legal Services

18 Dec 2013
HBS Case

Lessons from the Lance Armstrong Cheating Scandal

had been swirling around the cyclist for years. And yet, there was still something shocking about the admission. At the peak of his career, Armstrong was one of the most celebrated athletes in the world, earning $28 million a year from team salaries and View Details

Keywords: by Michael Blanding; Sports

06 Jan 2020
Research & Ideas

Motivate Your High Performers to Share Their Knowledge

Sometimes a little push like that is all employees need to get out of a rut. About the Author Michael Blanding is a writer based in Boston. [Image: Mark Kostich] Related Reading Ignore This Advice at Your Own Peril Knowledge Transfer: You Can't Learn Surgery By... View Details

Keywords: by Michael Blanding

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

secret that Lady Gaga's star has continued to shine and thrive. A follow-up case, Lady Gaga (B), focuses on the release strategy for her latest album, Born This Way, and the brand partnerships that were born in the wake of her successes—including a View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

01 May 2008
Research & Ideas

The Marketing Challenges of the China Olympics

events can boost brand awareness, preference, and sales over competitors who cannot afford the global sponsorship prices set by the International Olympic Committee. Lenovo hardly wishes to be known as the Chinese PC company that consumers... View Details

Keywords: by John Quelch; Sports

20 Oct 2015
First Look

October 20, 2015

communication is possible. Hence, the other-regarding composition of a team of workers has complex consequences for organizational performance. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49874 Corporate View Details

Keywords: Sean Silverthorne

06 Mar 2019
Sharpening Your Skills

Has the Glass Ceiling Been Broken (or at Least Cracked)?

Self-ConfidenceResearchers believe gender stereotypes hold women back in the workplace. Katherine Coffman's research adds a new twist: They can even cause women to question their own abilities. Sponsorship Programs Could Actually Widen... View Details

Keywords: by Sean Silverthorne

05 Jul 2016
First Look

July 5, 2016

creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of the case study reported here is to explore key dimensions of value... View Details