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Show Results For
- All HBS Web
(383)
- People (1)
- News (72)
- Research (190)
- Events (3)
- Multimedia (1)
- Faculty Publications (54)
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- 01 Mar 2014
- News
Insight: Yenball
for instance, would require more than 15 hours of flight time. But for a starting pitcher like Tanaka, who may only appear once every five days or so, frequency is also an issue. With that kind of a schedule, sponsors may only be able to... View Details
- 01 Jun 2001
- News
"Unheard Voices" Brings to Light Three Centuries of American Women at Work
Trade card from 1833 advertising "Lydia E. Pinkham's Vegetable Compound." (Baker Library Historical Collections) From the time of her marriage in 1743 until her death in 1765, Sarah Chamberlain, wife of Nathaniel Chamberlain, a blacksmith... View Details
- 01 Apr 2002
- News
Career Transitions, Continuing Education Focus of Washington, D.C., Club
affectionately dubbed "the job that never quits." Founded in 1933, the Washington, D.C., club has a longstanding tradition of sponsoring evening events, downtown luncheons, and government-related activities. Since taking office in July... View Details
- 01 Jun 2008
- News
This Site’s for You
current events that impact a significant number of HBS alumni. As with blogs elsewhere on the Web, we make it easy for you to talk back to us. Don’t be shy. The arrival of our own blog inspired Class Notes editor Larson to go on a search... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
the worlds of technology and e-commerce gathered for the daylong "CEO Millennium Forum," an event jointly sponsored by HBS, Microsoft, Forrester Research, and the Wall Street Journal. The forum was also the subject of an hourlong... View Details
- 01 Oct 1999
- News
Finance Conference Explores Research Methodologies
the Journal of Financial Economics, a leading finance journal and joint sponsor of the two-day conference. "We're going to discuss the papers themselves to advance our understanding of the topic at hand," said Tufano in his opening... View Details
- 01 Dec 2017
- News
Yoga Inc.
global brand advertising campaign called This Is Yoga. The spots include zero yoga as a physical practice. Olympic gold medalist volleyballer Kerri Walsh Jennings, Australian pop artist CJ Hendry, Beijing drummer Shi “Atom” Lu, London... View Details
Keywords: Deborah Halber
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
entertainment executives do is spend a large chunk of all their production and advertising budgets on a small portion of their total output. It can lead to big failures, of course, but it's the best strategy in the long run. When you look... View Details
- 01 Dec 2006
- News
The Hard Way
apprentice. (Neither parent ever mastered English, and Russo still speaks Italian with her mother.) As a schoolgirl, she was put in charge of advertising apartment vacancies, collecting rent, and even threatening evictions. Weekends were... View Details
- 01 Jun 1996
- News
Reinventing Marketing
course and IMM use the CD-ROM case; and IMM includes a videoconferencing hookup to executives in Japan that enables students to ask questions of case protagonists in real time. Technology also spurred "The Future of Interactive Marketing," an international conference... View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
ever dreamed that frequentflier miles would become a multibillion-dollar source of incremental airline revenue," he notes. In 1982, Brierley was named vice president of sales and advertising for Pan American World Airways, where he... View Details
- 01 Mar 2018
- News
‘We were just doing what needed to be done’
student recruiting he did at HBS. Lewis worked at several executive search firms and consulting companies, then worked for two decades at Accenture (formerly Andersen Consulting), where he was responsible for partner recruiting worldwide... View Details
- 01 Oct 2000
- News
Books
searches and appropriately rewards their efforts." The result of this dynamic has been one of history's great technology success stories. In a second volume of Design Rules, the authors will examine how the interrelated processes of... View Details
- 01 Mar 2007
- News
Letters to the Editor
Chuck Porter and the type of work he wanted to do, I think this may have been an intentional and very smart strategy. Advertising campaigns for products with strong points of differentiation are much more fun and easier to develop in a... View Details
- 26 Apr 2011
- News
BioMine Strikes Gold
alumni from fields such as venture capital, consulting, law, accounting, life sciences, and technology. Legal services were sponsored by Cooley, LLP. LifeQube’s mobile clinic management system, MobiQube, creates and manages shared... View Details
- 01 Apr 1998
- News
World Class Learning
HBS, in which two-thirds of the student body are members. Their activities, which are open to the entire HBS community, range from running conferences to leading study trips abroad and from organizing major social events to sponsoring... View Details
Keywords: Eileen K. McCluskey
- 01 Jan 2003
- News
Greylock
opportunities to working with founders and managers to sponsoring over 120 successful initial public offerings. As well known as the venture capital industry is today, that was far from the case in 1965, when Greylock opened a small... View Details
- 08 Mar 2018
- News
HBSAAA Leads the Way in Celebrating African American Alumni Impact
AASU50. “We held alumni brainstorming sessions to help us envision the scope of the celebrations, and the HBSAAA has worked with clubs across the country to sponsor alumni events related to the central theme of the AASU50 and to encourage... View Details
Keywords: Margie Kelley
- 01 Oct 2002
- News
Faculty Research Symposium
Pay Check: Equity-Based Compensation and Incentives Creativity in a Crunch Nobody's Perfect. Now What? Last spring, a special symposium was held on campus in celebration of faculty research. The one-day event, sponsored by the Division of... View Details
- 01 Jun 2015
- News
Screen Grab
shows on topics that many advertisers would find too edgy. How we consume TV, it seems, is changing what we consume, opening up new opportunities on the business and creative sides of an industry that hasn’t seen a similar degree of... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment