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Show Results For
- All HBS Web
(364)
- People (1)
- News (76)
- Research (190)
- Events (3)
- Multimedia (1)
- Faculty Publications (54)
- March 2007
- Article
Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords
By: Benjamin Edelman, Michael Ostrovsky and Michael Schwarz
We investigate the "generalized second-price" auction (GSP), a new mechanism used by search engines to sell online advertising. Although GSP looks similar to the Vickrey-Clarke-Groves (VCG) mechanism, its properties are very different. Unlike the VCG mechanism, GSP... View Details
Edelman, Benjamin, Michael Ostrovsky, and Michael Schwarz. "Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords." American Economic Review 97, no. 1 (March 2007): 242–259. (Winner of the 2013 Prize in Game Theory and Computer Science from the Game Theory Society - for "the best paper at the interface of game theory and computer science in the last decade." Winner of the 2018 SIGecom Test of Time Award from the ACM Special Interest Group on E-Commerce - for "an influential paper or series of papers published between ten and twenty-five years ago that has significantly impacted research or applications exemplifying the interplay of economics and computation.")
- Web
Introduction - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Gordon Coster. Advertisement for N. W. Ayer, ca. 1934. olvwork490067 Nathan... View Details
- Web
Research Links - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
Photograph Collection brings together some of the finest examples of 1930s documentary, public relations, and advertising photography from prominent photographers such as Margaret Bourke-White, Russell Aikins, Alfred Cheney Johnston,... View Details
- Web
Dream Realities - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
image of the industry itself. Exhibitions like those sponsored by the NAAI played a part in fostering these intertwined ambitions. Nathan Lazarnick. Advertisement for Seagram's whiskey, ca. 1934.... View Details
- Web
Breaking Down the Barriers - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
1920 to address the tension between advertising art and fine art with the goal “to dignify the field of business art in the eyes of artists” and put forward the notion that “artistic excellence is vitally necessary to successful... View Details
- Web
The NAAI Exhibition Opens - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
Illustrators, 1934. Barnaba Studios. The Pipe- For Johns--Manville, ca. 1934. olvwork490051 When the photographic exhibition sponsored by the National Alliance of Art and Industry (NAAI) and the Photographic Illustrators, Inc. opened in... View Details
- Web
The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
Lakeside Press Galleries, Chicago, [1930s]. Raphael G. Wolff. Advertisement for Chrysler, ca. 1934. olvwork490446 1928 Harvard Advertising Dinner Program. HBS Archives Vertical Files. Harvard View Details
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- 2012
- Article
Antitrust Scrutiny of Google
By: Benjamin Edelman
I evaluate antitrust claims against Google and propose possible remedies. While Google's specific tactics are often novel, I show connections to practices deemed unlawful over a period of decades, and I identify remedies well grounded in antitrust precedent. View Details
Keywords: Competition; Antitrust; Google; Search; Non-price Terms; Digital Marketing; Lawsuits and Litigation; Advertising Industry; Advertising Industry
Edelman, Benjamin. "Antitrust Scrutiny of Google." Journal of Law 2, no. 2 (2012): 445–464.
- 06 Feb 2008
- Working Paper Summaries
On Best-Response Bidding in GSP Auctions
- 18 Sep 2013
- HBS Seminar
Steven Tadelis, University of California Berkeley Haas School of Business
- 15 Sep 2020
- Working Paper Summaries
Time and the Value of Data
- 02 May 2013
- HBS Seminar
Thales Teixeira, Harvard Business School
- Research Summary
Projects in Process
Intermediaries and Accountability in Internet Advertising
Fraud Prevention in Internet Advertising Markets
Competition in Search and Search Advertising
Gaming and Incentives from Steeply-Tiered Affiliate Commission Schedules
View Details
Fraud Prevention in Internet Advertising Markets
Competition in Search and Search Advertising
Gaming and Incentives from Steeply-Tiered Affiliate Commission Schedules
- Awards
Emerald Management Reviews. Citation of Excellence
Recipient of a 2011 Emerald Management Review Citation of Excellence Award for his paper with Michael Ostrovsky, “Strategic Bidder Behavior in Sponsored Search Auctions” (Decision Support Systems, 2007). The award honors the 50 best articles published by the... View Details
- 2013
- Working Paper
Competing Ad Auctions
By: Itai Ashlagi, Benjamin Edelman and Hoan Soo Lee
We present a two-stage model of competing ad auctions. Search engines attract users via Cournot-style competition. Meanwhile, each advertiser must pay a participation cost to use each ad platform, and advertiser entry strategies are derived using symmetric Bayes-Nash... View Details
Keywords: Online Advertising; Auctions; Market Participation; Market Platforms; Mathematical Methods; Competition
Ashlagi, Itai, Benjamin Edelman, and Hoan Soo Lee. "Competing Ad Auctions." Harvard Business School Working Paper, No. 10-055, January 2010. (Revised May 2010, February 2011, September 2013.)
- 19 Oct 2009
- Research & Ideas
Why Are Web Sites So Confusing?
designing its search result pages: consumers are mostly interested in the "objective" (i.e., middle) search results, but all revenues come from the sponsored View Details
Keywords: by Andrei Hagiu & Bruno Jullien
- 21 Jun 2011
- News
Facebook Beats Yahoo as Top U.S. Display-Ad Seller in Study
- January 2000 (Revised April 2000)
- Case
AsiaMail.com: What's in a Name?
By: Myra M. Hart and Sharon Peyus
Three founders of an international Internet company (e-mail-based marketing) struggle with naming the company. As they prepare to invest more than $10 million of first-round venture funding in advertising and marketing, they search for a name that will have power and... View Details
Keywords: Business Startups; Venture Capital; Brands and Branding; Internet and the Web; Entrepreneurship; Advertising; Marketing; Information Technology Industry; Service Industry; Asia
Hart, Myra M., and Sharon Peyus. "AsiaMail.com: What's in a Name?" Harvard Business School Case 800-132, January 2000. (Revised April 2000.)
- October 1999 (Revised April 2003)
- Case
International Investor, The: Islamic Finance and the Equate Project
By: Benjamin C. Esty and Mathew M Millett
Equate Petrochemical Co. (Equate) is a joint venture between Union Carbide Corp. and Petrochemical Industries Co. (PIC) for the construction of a $2 billion petrochemical plant in Kuwait. The sponsors began construction in August 1994, using a bridge loan, and are in... View Details
Keywords: International Finance; Project Finance; Religion; Investment; Finance; Mining Industry; Energy Industry; Kuwait
Esty, Benjamin C., and Mathew M Millett. "International Investor, The: Islamic Finance and the Equate Project." Harvard Business School Case 200-012, October 1999. (Revised April 2003.)