Publications

05 Mar 2019
First Look

New Research and Ideas, March 5, 2019

Organizational Challenge of Pursuing Joint Social and Financial Goals: Social Enterprise as a Laboratory to Understand Hybrid Organizing By: Battilana, Julie Abstract— While in recent decades the social and business sectors have evolved on fairly separate tracks, today... View Details

Keywords: Dina Gerdeman

April 2011 (Revised April 2011)
Exercise

Raptor Oil Company: An Exercise

The exercise, which adapts a famous experiment by experimental psychologist Thomas Gilovich, is designed to show both the ubiquity of analogy or associative thinking more generally and its potential perils. Students are presented with a scenario in which an oil company... View Details

Keywords: Decision Choices and Conditions; Cognition and Thinking; Prejudice and Bias; Strategy

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April 2011 (Revised April 2011)
Supplement

Fleet Oil Company: An Exercise

The exercise, which adapts a famous experiment by experimental psychologist Thomas Gilovich, is designed to show both the ubiquity of analogy or associative thinking more generally and its potential perils. Students are presented with a scenario in which an oil company... View Details

Keywords: Business Headquarters; Crime and Corruption; Decisions; Non-Renewable Energy; Cost; Production; Performance Productivity; Research and Development; Energy Industry; Atlanta; Houston

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April 1991 (Revised July 1991)
Case

RJR Nabisco Board: Guardians of the Gate? (A)

By: Jay W. Lorsch

Charles Hugel, the chairman of RJR Nabisco, receives a call from RJR Nabisco's CEO, Ross Johnson; Johnson plans to present an LBO plan to the board of directors at the board meeting the following week. The case details Hugel's actions as chairman, and describes the... View Details

Keywords: Leveraged Buyouts; Situation or Environment; Bids and Bidding; Decision Making; Managerial Roles; Governing and Advisory Boards; Management Teams; Consumer Products Industry; Food and Beverage Industry

14 Feb 2011
Research & Ideas

Clay Christensen’s Milkshake Marketing

half hour as the children tried to work the milkshake through a straw. In that case, a different, thinner milkshake was in order. Proven Success And Purpose Branding Several major companies that have... View Details

Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage

13 Jul 2016
HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

million. “You have to be more proactive and control the acquisition process, which word-of-mouth does not allow for.” That’s where digital marketing can help, allowing companies to target specific customers... View Details

Keywords: by Michael Blanding; Retail; Service; Transportation

January 2023
Teaching Note

Duolingo: Teaching Languages to the Masses

By: Youngme Moon

Teaching Note for HBS Case 323-016. At the time the case is written, Duolingo is the most popular language learning service in the world. The company has more than 40 million monthly active users, and the company’s total annual revenue has reached $250 million a year.... View Details

Keywords: Marketing; Marketing Strategy; Customer Relationship Management; Acquisition; Retention; Innovation and Invention

CAMILLE J. DOUGLAS is a Lecturer at Harvard Business School and a Lecturer and Senior Fellow at Harvard University Graduate School of Design in their inaugural Master of Real Estate (MRE) degree program. She was an Adjunct Professor in Finance and... View Details

Geoffrey G. Jones

Geoffrey Jones is the Isidor Straus Professor of Business History, and Faculty Chair of the School's Business History Initiative. He holds degrees of BA, MA and PhD from Cambridge University, UK. He has an honorary Doctorate in Economics and Business Administration... View Details

Keywords: banking; beauty products; construction; consumer products; energy; entertainment; fashion; financial services; food; food processing; green technology; petroleum; service industry

September 1997 (Revised May 1999)
Case

Automated Intelligence Corporation

By: James K. Sebenius and David T. Kotchen

Precision Controls is a Minnesota-based manufacturer of electronic control devices. To enhance its product line, Precision would like to establish an artificial intelligence research group, either through internal development or, preferably, by merging with or... View Details

Keywords: Information Technology; Valuation; Research and Development; Stock Shares; Negotiation Process; Negotiation Tactics; Mergers and Acquisitions; Manufacturing Industry; Electronics Industry; Minnesota

September 1997 (Revised May 1999)
Case

Precision Controls, Inc.

By: James K. Sebenius and David T. Kotchen

Precision Controls is a Minnesota-based manufacturer of electronic control devices. To enhance its product line, Precision would like to establish an artificial intelligence research group, either through internal development or, preferably, by merging with or... View Details

Keywords: Information Technology; Valuation; Research and Development; Negotiation Process; Stock Shares; Negotiation Tactics; Mergers and Acquisitions; Manufacturing Industry; Electronics Industry; Minnesota

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January 2025
Case

North Forty: Managing Liquidity Through Change

By: Luis M. Viceira and Brad Towne

This case explores the interaction between spending and investment decisions at a family office, specifically the family office of Jeff and Tricia Raikes, with special emphasis on the management of spending, portfolio investments, and asset liquidity in the presence of... View Details

Keywords: Family Office; Forecasting and Prediction; Asset Management; Financial Liquidity; Financial Strategy; Investment Portfolio; Spending; Planning

11 Oct 2016
First Look

October 11, 2016

Serafeim Abstract—We construct a measure of corporate purpose within a sample of U.S. companies based on approximately 500,000 survey responses of worker perceptions about their employers. We find that this... View Details

Keywords: Sean Silverthorne

24 Jul 2000
Research & Ideas

Value Maximization and Stakeholder Theory

recognizes that communication with and motivation of an organization's managers, employees, and partners is extremely difficult. What this means in practice is that if we tell all participants in an organization that its sole purpose is... View Details

Keywords: by Michael C. Jensen

October 2013 (Revised August 2016)
Case

NOWaccount

By: Ramana Nanda, William A. Sahlman and Lauren Barley

It was September 2013, and NOWaccount Network Corporation (NOW®) co-founders John Hayes and Lara Hodgson were putting the final touches on the presentation deck for their annual shareholders' meeting. Along with co-founder Stacey Abrams, the pair had designed NOW's... View Details

Keywords: Entrepreneurial Finance; Finance; Entrepreneurship